Companies · Retailing

Hex Performance, LLC

BALTIMORE · Retailing

Diligence memoA one-page analyst read on Hex Performance, LLC — recommendation, valuation, rhythm, risks.
$6.1M
Total raised · real
3
Rounds
0.0×
Latest step-up
Top 26%
Sector rank · raised
Series A
Latest stage · inferred · Fri Sep 24 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Hex Performance, LLC looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.04× the median modeled value of Series A Retailing companies in 2019–2021 (76 peers) — value vs value, same stage and era.
Dormant
  • Last raise 4.8 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

Hex Performance, LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
8.9 yr record
Peak capital year was 2020 with $5.2M across 1 filings.
Market position
ahead of 75% of Retailing peers
Capital scale is ahead of 75% of Retailing peers; modeled value is above 12% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Needs review
Row-level filing totals differ from canonical totals, so amendment/superseded filtering should be checked.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2020: $5.2M across 1 filings.
  • Largest single filing was $5.2M on 2020-01-17.
  • Filing rows sum to $6.6M, while canonical raised total is $6.1M; likely amendments/superseded rows are mixed into the detail view.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
  • Canonical filtering should be tightened before using row-level totals for diligence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Hex Performance, LLC is one of 2347 Retailing companies tracked from BALTIMORE. By capital raised it ranks in the upper tier (ahead of 75% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
1
Investors (latest)
2021-09-24
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MPre-Seed · 2017-08-09 Raised $450K (real) Modeled valuation $3.5M (est)$450K$3.5MPre-Seed2017Pre-Seed · 2017-08-09 Raised $700K (real) Modeled valuation $5.5M (est)$700K$5.5MPre-Seed2017Series A · 2020-01-17 Raised $5.2M (real) Modeled valuation $27M (est)$5.2M$27MSeries A2020Series A · 2021-09-24 Raised $250K (real) Modeled valuation $1.1M (est)$250K$1.1MSeries A2021+$700K+$5.2M+$250KCumulative $6.6M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$450K · 2017
Pre-Seed extension$700K · 2017
Series A$5.2M · 2020no Seed on file
Series A extension$250K · 2021

Stages are modeled from round size (public records carry no series label). No record for: Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 67%.

Modeled valuation trajectory
$1.1M
Base estimate est.
$307K
Conservative case
$4.4M
Upside case
$1.1M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $3.5M · 2017-08-092017Pre-Seed · modeled $5.5M · 2017-08-09Series A · modeled $26.6M · 2020-01-17Series A · modeled $1.1M · 2021-09-242021
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
50%
Survival probability
27% low · 68% high
1.15×/yr
Annual markup
1.45×/yr upside case
4.8 yr
Elapsed time used
4.8 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
17 mo
Avg between rounds
$1.5M/yr
Capital velocity
8.9 yr
On record since
2017
First round
4
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 3.9× above median
This company$6.1M
Sector median$1.6M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.0× of median
This company$250K
Sector median$5.5M
Modeled value — vs sector median (estimate, all stages) 0.2× of median
This company$1.1M
Sector median$5.8M

Raised more than 75% of sector peers (real $). Modeled value above 12% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #76 of 76.

This companyCohort peer
$100K$1.0M$10.0M$100.0M$1.0B$1.0M$10.0M$100.0MCapital raised (log)GP Parent, L.L.C. · Series A Raised $14.3M · modeled $73.6M (est)Anomalie Inc. · Series A Raised $17.7M · modeled $70.5M (est)Anine Bing Corp · Series A Raised $19.5M · modeled $69.3M (est)Doms Market Holdco Inc. · Series A Raised $16.8M · modeled $69.2M (est)Streamline USA, Inc. · Series A Raised $15.0M · modeled $65.5M (est)Kandui Holdings, LLC · Series A Raised $11.6M · modeled $59.8M (est)Fuji INC. · Series A Raised $18.3M · modeled $57.6M (est)Cast Holding Co · Series A Raised $12.0M · modeled $55.2M (est)Andie, Co. · Series A Raised $19.2M · modeled $52.9M (est)Bulletin, Inc. · Series A Raised $10.3M · modeled $51.2M (est)Rhone Apparel, Inc. · Series A Raised $32.4M · modeled $50.9M (est)China Jo-Jo Drugstores, Inc. · Series A Raised $19.8M · modeled $50.1M (est)Hex Performance, LLC (this company) Raised $6.1M · modeled $1.1M (est)Hex Performance, LLC
CompanyStageRaised · realValue · estvs peer med.
GP Parent, L.L.C.Series A$14.3M$73.6M2.82×
Anomalie Inc.Series A$17.7M$70.5M2.70×
Anine Bing CorpSeries A$19.5M$69.3M2.66×
Doms Market Holdco Inc.Series A$16.8M$69.2M2.65×
Streamline USA, Inc.Series A$15.0M$65.5M2.51×
Kandui Holdings, LLCSeries A$11.6M$59.8M2.29×
Fuji INC.Series A$18.3M$57.6M2.21×
Cast Holding CoSeries A$12.0M$55.2M2.12×
Andie, Co.Series A$19.2M$52.9M2.03×
Bulletin, Inc.Series A$10.3M$51.2M1.96×
Rhone Apparel, Inc.Series A$32.4M$50.9M1.95×
China Jo-Jo Drugstores, Inc.Series A$19.8M$50.1M1.92×
Hex Performance, LLC this companySeries A$6.1M$1.1M0.04×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$450K2017-08-09$2.5M$3.5M90%
Pre-Seed$700K2017-08-09$3.9M$5.5M90%
Series A$5.2M2020-01-17$23.5M$26.6M90%
Series A$250K2021-09-24$1.1M$1.1M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$450K2017-08-09
    • First recorded raise — entered as Pre-Seed.
    • 3 investors on this round.
  2. Pre-Seed$700K2017-08-09
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.6× larger than the prior — scaling up.
    • 3 investors on this round.
  3. Series A$5.2M2020-01-17
    • Raised again after 29 mo — slower than the ~13 mo sector norm.
    • Round 7.4× larger than the prior — scaling up.
    • 4 investors on this round.
  4. Series A$250K2021-09-24
    • Raised again after 20 mo — slower than the ~13 mo sector norm.
    • Round 20.7× smaller than the prior — bridge or down round.
    • 1 investor on this round.
Intelligence
2023 ~Q1
Modeled next raise · ~17mo cadence
$250K
Modeled next size est.range $250K$400K
0.0×
Last step-up
$1.5M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Amy Wolf5 other2020-01
Adam Lowry4 other2020-01
Jeri Finard1 other2020-01
CHERYL MOSS2017-08
DREW WESTERVELT2017-08
JOSEPH CONTESSA2017-08
JOSEPH PELLAND2021-09
SEAN TILLEY2017-08
THOMAS ARCURI2020-01
THOMAS THORNTON2017-08
Registry & provenance

Hex Performance, LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1698734
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Fashion Project, Inc.RetailingSeries A$7.4M$1.3Msame sector · same stage
Nurture IncRetailingSeries A$7.6M$1.0Msame sector · same stage
Epic Stores Corp.RetailingSeries A$7.8M$1.3Msame sector · same stage
ZZ Driggs Inc.RetailingSeries A$4.7M$899Ksame sector · same stage
Viyet, Inc.RetailingSeries A$8.1M$1.5Msame sector · same stage
Kitchen Market Corp.RetailingSeries A$9.6M$601Ksame sector · same stage
Naked Brand Group Inc.RetailingSeries A$10.1M$1.2Msame sector · same stage
Bolt Projects Holdings, Inc.Other TechnologySeries A$4.3M$14.9Mnetwork1 shared operator · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Performance Systems Integration, LLCRetailingSeed$23.3M85%
Helios Brands, Inc.RetailingSeed$13.3M85%
Ice Performance Holdings, LLCRetailingPre-Seed$818K84%
Hest CorpRetailingSeed$5.8M84%
Premier Performance Holdings, LlcRetailingSeries B$23.7M83%
MandaraRx. Inc.RetailingSeed$12.8M82%
Boxx Ventures LLCRetailingPre-Seed$1.4M82%
Dongfox Enterprises LtdRetailingSeries A$11.7M82%
Frequently asked
How much funding has Hex Performance, LLC raised?
Hex Performance, LLC has raised approximately $6.1M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Hex Performance, LLC's estimated valuation?
Provath's modeled valuation for Hex Performance, LLC is approximately $1.1M (modeled range $307K–$4.4M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Hex Performance, LLC at?
Hex Performance, LLC's latest modeled financing stage is Series A. Its most recent recorded round closed around Fri Sep 24.
What does Hex Performance, LLC do and where is it based?
Hex Performance, LLC operates in the Retailing sector, based in BALTIMORE.
Explore related

See where Hex Performance, LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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