Diligence memo · auto-generated · as of July 2, 2026
Heru, Inc.
Heru, Inc. looks under-valued against its niche peers and is at-risk on financing cadence.
Businessfiled
Heru, Inc. operates in Fintech, based in MIAMI, CDMX, Mexico. Tax Automation Infrastructure
Sub-sector tags: Fintech, Latin America, fintech.
Capital & rounds (filed)filed
Heru, Inc. has raised $33M in disclosed capital across 3 recorded rounds, aggregated from public filings. Its latest round is modeled as Series B (a $15M–$40M round).
Largest single filing: $29M on 2021-05-14.
Most recent recorded round closed around 2023-06-29.
Valuation (modeled)modeled
Provath models Heru, Inc. at approximately $22M (range $5.0M–$48M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.08× the median modeled value of Series B Fintech companies in 2022–2024 (14 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 9 months.
Last raise 3.0 yr ago; this sector typically re-raises about every 12 months.
Past due for a raise versus sector cadence — watch for distress or a bridge.
The last round was 5.5× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 95% of Fintech peers (1063 compared).
Modeled value ranks above 78% of those peers.
Closest niche peers: PayMongo Inc., Treasury Prime Inc., Advisor Credit Exchange, LLC, Butter Payments, Inc., Apto Payments, Inc..
Peoplefiled
11 named people on file across officers, directors and signatories.
Risks & flagsmixed
Overdue for a raise versus sector norm — distress or bridge risk.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.