Companies · Fintech

Heru, Inc.Summer 2019Active

MIAMI · CDMX, Mexico · Fintech · refined from filed group “Other Health Care · founded 2019 · https://www.heru.app/

Diligence memoA one-page analyst read on Heru, Inc. — recommendation, valuation, rhythm, risks.
$32.8M
Total raised · real
3
Rounds
0.2×
Latest step-up
Top 6%
Sector rank · raised
Series B
Latest stage · inferred · Thu Jun 29 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Heru, Inc. looks under-valued against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the fintech sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.08× the median modeled value of Series B Fintech companies in 2022–2024 (14 peers) — value vs value, same stage and era.
At-risk
  • Last raise 3.0 yr ago; this sector typically re-raises about every 12 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Fintech

Heru, Inc. is one of 1063 Fintech companies tracked from MIAMI, CDMX, Mexico, on record since 2019. By capital raised it ranks among the largest (ahead of 95% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%

operates a technology-led product inferred from public copy

Grounded in: “You are a venture analyst

Tax Automation Infrastructure

Heru is the tech-based tax solution that automates tax filing procedures for consumers and Enterprises in Mexico. Our technology automatically, files taxes, deducts expenses, issues invoices and collects payments all from one app. Easy, transparent and automated. 14 million digital workers and SMEs in Mexico face constant stress derived from their lack of knowledge on tax related issues. By providing these users a suite of tax based solutions, we will allow them to further progress in their financial health.

FintechLatin Americafintech
Find Heru, Inc. online

As reported in public records reported — not modeled.

MX
Jurisdiction
Rule 506(b)
Reg D exemption
7
Investors (latest)
2020
Year incorporated
2023-06-29
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$250M$500M$750M$1.0BSeed · 2020-06-18 Raised $1.3M (real) Modeled valuation $47M (est)$1.3M$47MSeed2020Series B · 2021-05-14 Raised $29M (real) Modeled valuation $678M (est)$29M$678MSeries B2021Series B · 2023-06-29 Raised $2.1M (real) Modeled valuation $22M (est)$2.1M$22MSeries B2023Seed · 2023-06-29 Raised $4.0M (real) Modeled valuation $33M (est)$4.0M$33MSeed2023Pre-Seed · 2023-06-29 Raised $720K (real) Modeled valuation $6.1M (est)$720K$6.1MPre-Seed2023+$29M+$2.1M+$4.0M+$720KCumulative $38M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.3M · 2020
Series B$29.4M · 2021no Series A on file
Series B extension$2.1M · 2023
Bridge · Series B-stage$4.0M · 2023smaller follow-on
Bridge · Series B-stage$720K · 2023smaller follow-on

Stages are modeled from round size (public records carry no series label). No record for: Series A — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 75%.

Modeled valuation trajectory
$22.2M
Base estimate est.
$5.0M
Conservative case
$48.3M
Upside case
$11.5M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the fintech sector profile. Directional, not a quoted figure.

Seed · modeled $47.0M · 2020-06-182020Series B · modeled $677.8M · 2021-05-14Series B · modeled $22.2M · 2023-06-29Seed · modeled $32.9M · 2023-06-29Pre-Seed · modeled $6.1M · 2023-06-292023
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
65%
Survival probability
43% low · 80% high
1.43×/yr
Annual markup
1.74×/yr upside case
3.0 yr
Elapsed time used
3.0 yr actual, capped for stale marks
fintech
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
9 mo
Avg between rounds
$10.8M/yr
Capital velocity
6.0 yr
On record since
2020
First round
5
Rounds on file
How it compares to the market

Benchmarked against 1063 companies in Fintech. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 7.6× above median
This company$32.8M
Sector median$4.3M
Latest round — vs other Series B rounds in sector (real $, this stage) 0.0× of median
This company$720K
Sector median$20.0M
Modeled value — vs sector median (estimate, all stages) 0.5× of median
This company$22.2M
Sector median$45.1M

Raised more than 95% of sector peers (real $). Modeled value above 78% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #13 of 14.

This companyCohort peer
$10.0M$100.0M$1.0B$10.0M$100.0MCapital raised (log)PayMongo Inc. · Series B Raised $45.8M · modeled $539.1M (est)Treasury Prime Inc. · Series B Raised $54.1M · modeled $490.9M (est)Advisor Credit Exchange, LLC · Series B Raised $31.3M · modeled $364.3M (est)Butter Payments, Inc. · Series B Raised $27.5M · modeled $360.5M (est)Apto Payments, Inc. · Series B Raised $27.2M · modeled $357.9M (est)Nomba · Series B Raised $30.0M · modeled $340.2M (est)Forward Lending, Inc. · Series B Raised $55.8M · modeled $293.5M (est)Mozaic Payments, Inc. · Series B Raised $25.6M · modeled $250.9M (est)PayAll Payment Systems, Inc. · Series B Raised $17.2M · modeled $241.1M (est)Wealth, Inc./AZ · Series B Raised $29.1M · modeled $202.0M (est)Formance, Inc. · Series B Raised $25.1M · modeled $116.4M (est)Female Invest Inc. · Series B Raised $15.8M · modeled $115.8M (est)Heru, Inc. (this company) Raised $32.8M · modeled $22.2M (est)Heru, Inc.
CompanyStageRaised · realValue · estvs peer med.
PayMongo Inc.Series B$45.8M$539.1M1.98×
Treasury Prime Inc.Series B$54.1M$490.9M1.80×
Advisor Credit Exchange, LLCSeries B$31.3M$364.3M1.34×
Butter Payments, Inc.Series B$27.5M$360.5M1.32×
Apto Payments, Inc.Series B$27.2M$357.9M1.31×
NombaSeries B$30.0M$340.2M1.25×
Forward Lending, Inc.Series B$55.8M$293.5M1.08×
Mozaic Payments, Inc.Series B$25.6M$250.9M0.92×
PayAll Payment Systems, Inc.Series B$17.2M$241.1M0.89×
Wealth, Inc./AZSeries B$29.1M$202.0M0.74×
Formance, Inc.Series B$25.1M$116.4M0.43×
Female Invest Inc.Series B$15.8M$115.8M0.43×
Heru, Inc. this companySeries B$32.8M$22.2M0.08×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.3M2020-06-18$6.7M$47.0M90%
Series B$29.4M2021-05-14$163.4M$677.8M90%
Series B$2.1M2023-06-29$11.5M$22.2M90%
Seed$4.0M2023-06-29$19.9M$32.9M90%
Pre-Seed$720K2023-06-29$4.0M$6.1M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.3M2020-06-18
    • First recorded raise — entered as Seed.
    • 9 investors on this round.
  2. Series B$29.4M2021-05-14
    • Raised 11 mo later, in step with the ~12 mo sector norm.
    • Round 22.1× larger than the prior — scaling up.
    • 14 investors on this round.
  3. Series B$2.1M2023-06-29
    • Raised again after 25 mo — slower than the ~12 mo sector norm.
    • Round 14.2× smaller than the prior — bridge or down round.
    • 15 investors on this round.
  4. Seed$4.0M2023-06-29
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.9× larger than the prior — scaling up.
    • 20 investors on this round.
  5. Pre-Seed$720K2023-06-29
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 5.5× smaller than the prior — bridge or down round.
    • 7 investors on this round.
Intelligence
2024 ~Q1
Modeled next raise · ~9mo cadence
$720K
Modeled next size est.range $720K$1.2M
0.2×
Last step-up
$10.8M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Corey Abou Neilson2021-05
Fred Abou Drasner2020-06
John Abou Frantzis2023-06
John Abou Trefethen2021-05
Marc Abou Maltz2023-06
Mark Abou Richards2023-06
Mary Abou Durbin2021-05
Maurice Abou Ferre2020-06
Mohamed Abou Shousha2020-06
Rajesh Abou Rajpal2020-06
Richard Abou Parrish2020-06
Registry & provenance

Heru, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
MX
Jurisdiction
1816981
SEC CIK
2020
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Aside, Inc.FintechSeries B$29.0M$35.4Msame sector · same stage
Shift4 Payments, Inc.FintechSeries B$38.5M$14.9Msame sector · same stage
CORD:USE Cord Blood Bank IncFintechSeries B$19.4M$7.9Msame sector · same stage
Fondeadora, Inc.FintechSeries A$30.1M$18.8Msame sector
Wefunder, Inc.FintechSeries A$24.7M$9.6Msame sector
Bloom Credit, IncFintechSeries A$21.4M$15.0Msame sector
Bankroll Club, LLCFintechSeries A$16.7M$13.0Msame sector
Forest City Trading Group, LLCFintechSeries A$65.8M$33.0Msame sector
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Meru.com
The one-stop-shop for auto-parts in Mexico.
Fintech78%
Konta.com
Turbotax for México and LATAM
Fintech77%
Tributi
Tax filing automation for individuals in Latam.
Fintech75%
Fincura, Inc.Other TechnologySeries A$143.9M75%
Shekel Mobility
B2B marketplace for Auto Dealers in Africa
Fintech75%
Numeral
The AI-native sales tax solution.
Fintech74%
Flinto
Mexico's digital wallet
Fintech74%
Clau
The real estate superapp for Mexico
Fintech74%
Frequently asked
How much funding has Heru, Inc. raised?
Heru, Inc. has raised approximately $32.8M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Heru, Inc.'s estimated valuation?
Provath's modeled valuation for Heru, Inc. is approximately $22.2M (modeled range $5.0M–$48.3M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Heru, Inc. at?
Heru, Inc.'s latest modeled financing stage is Series B. Its most recent recorded round closed around Thu Jun 29.
What does Heru, Inc. do and where is it based?
Heru, Inc. operates in the Fintech sector, based in MIAMI, CDMX, Mexico. Tax Automation Infrastructure
Explore related

See where Heru, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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