Diligence memo · auto-generated · as of July 2, 2026
HellaRoller, Inc.
HellaRoller, Inc. looks fair against its niche peers and is dormant on financing cadence.
Businessfiled
HellaRoller, Inc. operates in Manufacturing, based in LEHI.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
HellaRoller, Inc. has raised $250K in disclosed capital across 1 recorded round, aggregated from public filings. Its latest round is modeled as Pre-Seed (a round under $1.0M).
Largest single filing: $250K on 2022-02-09.
Most recent recorded round closed around 2022-02-09.
Valuation (modeled)modeled
Provath models HellaRoller, Inc. at approximately $2.1M (range $170K–$15M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 1.16× the median modeled value of Pre-Seed Manufacturing companies in 2022–2024 (161 peers) — value vs value, same stage and era. Within the normal band (116% of peer median) for its niche.
Financing rhythm & timingmixed
Last raise 4.4 yr ago; this sector typically re-raises about every 12 months.
Only one round on record and long silent — often defunct, acquired, or gone quiet.
Comparablesmixed
Capital scale ranks ahead of 13% of Manufacturing peers (3256 compared).
Modeled value ranks above 14% of those peers.
Closest niche peers: LPG Technology Group, North Iron Mason Dynamics LLC, Ares Sportswear Ltd., Atlas Diversified Products Corp., Pawket Treats, Inc..
Peoplefiled
3 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.