Companies · Manufacturing

HellaRoller, Inc.

LEHI · Manufacturing

Diligence memoA one-page analyst read on HellaRoller, Inc. — recommendation, valuation, rhythm, risks.
$250K
Total raised · real
1
Rounds
Latest step-up
Top 88%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Wed Feb 09 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

HellaRoller, Inc. looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the manufacturing sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.16× the median modeled value of Pre-Seed Manufacturing companies in 2022–2024 (161 peers) — value vs value, same stage and era.
  • Within the normal band (116% of peer median) for its niche.
Dormant
  • Last raise 4.4 yr ago; this sector typically re-raises about every 12 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Manufacturing

HellaRoller, Inc. is one of 3256 Manufacturing companies tracked from LEHI. By capital raised it ranks in the long tail (ahead of 13% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
No revenue
Issuer revenue
Rule 506(b)
Reg D exemption
4
Investors (latest)
2022
Year incorporated
2022-02-09
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$1.3M$2.5M$3.8M$5.0MPre-Seed · 2022-02-09 Raised $250K (real) Modeled valuation $2.1M (est)$250K$2.1MPre-Seed2022

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$250K · 2022

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$2.1M
Base estimate est.
$170K
Conservative case
$14.7M
Upside case
$1.4M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the manufacturing sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
31%
Survival probability
12% low · 56% high
1.44×/yr
Annual markup
1.95×/yr upside case
4.4 yr
Elapsed time used
4.4 yr actual, capped for stale marks
manufacturing
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
4.4 yr
On record since
2022
First round
1
Rounds on file
How it compares to the market

Benchmarked against 3256 companies in Manufacturing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.1× of median
This company$250K
Sector median$2.0M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 0.7× of median
This company$250K
Sector median$350K
Modeled value — vs sector median (estimate, all stages) 0.2× of median
This company$2.1M
Sector median$12.0M

Raised more than 13% of sector peers (real $). Modeled value above 14% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #68 of 161.

This companyCohort peer
$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)LPG Technology Group · Pre-Seed Raised $1.0M · modeled $8.6M (est)North Iron Mason Dynamics LLC · Pre-Seed Raised $1.0M · modeled $8.5M (est)Ares Sportswear Ltd. · Pre-Seed Raised $1.0M · modeled $8.2M (est)Atlas Diversified Products Corp. · Pre-Seed Raised $1.0M · modeled $7.7M (est)Pawket Treats, Inc. · Pre-Seed Raised $973K · modeled $7.6M (est)QTM Holdings, LLC · Pre-Seed Raised $1.0M · modeled $7.6M (est)Brisk It Labs, Inc. · Pre-Seed Raised $925K · modeled $7.5M (est)CFBRD Holding Corp. · Pre-Seed Raised $1.0M · modeled $7.3M (est)METRAFLEX Co · Pre-Seed Raised $2.4M · modeled $7.3M (est)Headwall Group Holdings, L.P. · Pre-Seed Raised $817K · modeled $6.8M (est)Empire Hemp Co. · Pre-Seed Raised $825K · modeled $6.5M (est)Alpine Parrot, PBC · Pre-Seed Raised $750K · modeled $6.4M (est)HellaRoller, Inc. (this company) Raised $250K · modeled $2.1M (est)HellaRoller, Inc.
CompanyStageRaised · realValue · estvs peer med.
LPG Technology GroupPre-Seed$1.0M$8.6M4.68×
North Iron Mason Dynamics LLCPre-Seed$1.0M$8.5M4.63×
Ares Sportswear Ltd.Pre-Seed$1.0M$8.2M4.46×
Atlas Diversified Products Corp.Pre-Seed$1.0M$7.7M4.20×
Pawket Treats, Inc.Pre-Seed$973K$7.6M4.17×
QTM Holdings, LLCPre-Seed$1.0M$7.6M4.13×
Brisk It Labs, Inc.Pre-Seed$925K$7.5M4.13×
CFBRD Holding Corp.Pre-Seed$1.0M$7.3M3.96×
METRAFLEX CoPre-Seed$2.4M$7.3M3.96×
Headwall Group Holdings, L.P.Pre-Seed$817K$6.8M3.71×
Empire Hemp Co.Pre-Seed$825K$6.5M3.55×
Alpine Parrot, PBCPre-Seed$750K$6.4M3.50×
HellaRoller, Inc. this companyPre-Seed$250K$2.1M1.16×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$250K2022-02-09$1.4M$2.1M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$250K2022-02-09
    • First recorded raise — entered as Pre-Seed.
    • 4 investors on this round.
Intelligence
Modeled next raise
$400K
Modeled next size est.range $260K$640K
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Chris Knudsen2 other2022-02
Kenneth Frei2 other2022-02
Peter Lemon1 other2022-02
Registry & provenance

HellaRoller, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1912251
SEC CIK
2022
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Hella Roller, LLCRetailingPre-Seed$295K$1.8Mnetwork3 shared operators · same stage
Bizarre Brewing LLCManufacturingPre-Seed$250K$2.7Msame sector · same stage
CPOD Holdings, Inc.ManufacturingPre-Seed$250K$1.8Msame sector · same stage
Quoddy, Inc.ManufacturingPre-Seed$250K$2.5Msame sector · same stage
Sunshine Enclosures LLCManufacturingPre-Seed$250K$2.6Msame sector · same stage
Safest Seats LLCManufacturingPre-Seed$259K$1.9Msame sector · same stage
Tvelo Brewing Co, LLCManufacturingPre-Seed$259K$2.0Msame sector · same stage
Fisher King Winery, LLCManufacturingPre-Seed$233K$1.5Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Purlin, LlcManufacturingPre-Seed$2.3M81%
Recaro Automotive North America, Inc.ManufacturingSeed$19.6M80%
Mantaline Holdings, LLCManufacturingSeries A$49.2M79%
Otto Aviation Group, LLCManufacturingSeed$39.5M78%
Cenveo Enterprises, Inc.ManufacturingSeries B$264.4M78%
OrthoAccel Technologies, Inc.ManufacturingSeries A$49.9M78%
Teamatical, Inc.ManufacturingSeries A$36.9M78%
Stairtek, Inc.ManufacturingSeries A$54.4M78%
Frequently asked
How much funding has HellaRoller, Inc. raised?
HellaRoller, Inc. has raised approximately $250K in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is HellaRoller, Inc.'s estimated valuation?
Provath's modeled valuation for HellaRoller, Inc. is approximately $2.1M (modeled range $170K–$14.7M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is HellaRoller, Inc. at?
HellaRoller, Inc.'s latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Wed Feb 09.
What does HellaRoller, Inc. do and where is it based?
HellaRoller, Inc. operates in the Manufacturing sector, based in LEHI.
Explore related

See where HellaRoller, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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