Companies · Other

Groundfloor Finance Inc.

ATLANTA · Other

Diligence memoA one-page analyst read on Groundfloor Finance Inc. — recommendation, valuation, rhythm, risks.
$9.5M
Total raised · real
6
Rounds
2.9×
Latest step-up
Top 25%
Sector rank · raised
Series A
Latest stage · inferred · Fri Mar 24 2017 00:00:00 GMT+0000 (Coordinated Universal Time)

Groundfloor Finance Inc. looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.35× the median modeled value of Series A Other companies in 2016–2018 (707 peers) — value vs value, same stage and era.
Dormant
  • Last raise 9.3 yr ago; this sector typically re-raises about every 11 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other

Groundfloor Finance Inc. is one of 25008 Other companies tracked from ATLANTA. By capital raised it ranks in the upper tier (ahead of 76% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
18
Investors (latest)
2013
Year incorporated
2017-03-24
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$25M$50M$75M$100MPre-Seed · 2013-10-04 Raised $165K (real) Modeled valuation $3.8M (est)Pre-Seed2013Pre-Seed · 2013-10-04 Raised $255K (real) Modeled valuation $5.9M (est)Pre-Seed2013Pre-Seed · 2013-10-04 Raised $125K (real) Modeled valuation $2.9M (est)Pre-Seed2013Pre-Seed · 2014-05-30 Raised $450K (real) Modeled valuation $10M (est)Pre-Seed2014Pre-Seed · 2014-05-30 Raised $305K (real) Modeled valuation $7.0M (est)Pre-Seed2014Seed · 2014-12-05 Raised $1.6M (real) Modeled valuation $29M (est)Seed2014Series A · 2015-11-24 Raised $5.0M (real) Modeled valuation $76M (est)Series A2015Series A · 2017-02-03 Raised $170K (real) Modeled valuation $2.6M (est)Series A2017Series A · 2017-03-24 Raised $2.0M (real) Modeled valuation $31M (est)Series A2017Pre-Seed · 2017-03-24 Raised $525K (real) Modeled valuation $12M (est)Pre-Seed2017Seed · 2017-03-24 Raised $1.5M (real) Modeled valuation $28M (est)Seed2017Cumulative $12M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$165K · 2013
Pre-Seed extension$255K · 2013
Pre-Seed extension$125K · 2013
Pre-Seed extension$450K · 2014
Pre-Seed extension$305K · 2014
Seed$1.6M · 2014
Series A$5.0M · 2015
Series A extension$170K · 2017
Series A extension$2.0M · 2017
Bridge · Series A-stage$525K · 2017smaller follow-on
Bridge · Series A-stage$1.5M · 2017smaller follow-on

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$31.0M
Base estimate est.
$2.8M
Conservative case
$168.7M
Upside case
$9.3M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Pre-Seed · modeled $3.8M · 2013-10-042013Pre-Seed · modeled $5.9M · 2013-10-04Pre-Seed · modeled $2.9M · 2013-10-04Pre-Seed · modeled $10.4M · 2014-05-30Pre-Seed · modeled $7.0M · 2014-05-30Seed · modeled $29.2M · 2014-12-05Series A · modeled $75.7M · 2015-11-24Series A · modeled $2.6M · 2017-02-03Series A · modeled $31.0M · 2017-03-24Pre-Seed · modeled $12.1M · 2017-03-24Seed · modeled $27.9M · 2017-03-242017
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
55%
Survival probability
30% low · 75% high
1.35×/yr
Annual markup
1.70×/yr upside case
6.0 yr
Elapsed time used
9.3 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
4 mo
Avg between rounds
$2.7M/yr
Capital velocity
12.7 yr
On record since
2013
First round
11
Rounds on file
How it compares to the market

Benchmarked against 25008 companies in Other. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 4.6× above median
This company$9.5M
Sector median$2.0M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.3× of median
This company$1.5M
Sector median$5.7M
Modeled value — vs sector median (estimate, all stages) 1.8× above median
This company$31.0M
Sector median$17.7M

Raised more than 76% of sector peers (real $). Modeled value above 63% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #623 of 707.

This companyCohort peer
$10.0M$100.0M$1.0B$1.0M$10.0M$100.0MCapital raised (log)Cardinal Memorial Ultimate Holdings, Llc · Series A Raised $15.0M · modeled $227.0M (est)PASSADO Co Ltd · Series A Raised $15.0M · modeled $227.0M (est)Baba Joe Diamond Ventures Us Inc. · Series A Raised $15.0M · modeled $227.0M (est)Black Television News Channel, LLC · Series A Raised $15.0M · modeled $227.0M (est)CannCare, Inc · Series A Raised $15.0M · modeled $227.0M (est)Instapage, Inc. · Series A Raised $18.0M · modeled $227.0M (est)Hogsalt Investors Llc · Series A Raised $15.0M · modeled $227.0M (est)Mina Mar Corp · Series A Raised $15.0M · modeled $227.0M (est)ACM Research, Inc. · Series A Raised $15.0M · modeled $227.0M (est)Genie Enterprises, Ltd · Series A Raised $15.0M · modeled $227.0M (est)Qq Utah 3, Llc · Series A Raised $15.0M · modeled $227.0M (est)Tatcha LLC · Series A Raised $21.3M · modeled $227.0M (est)Groundfloor Finance Inc. (this company) Raised $9.5M · modeled $31.0M (est)Groundfloor Finance Inc.
CompanyStageRaised · realValue · estvs peer med.
Cardinal Memorial Ultimate Holdings, LlcSeries A$15.0M$227.0M2.59×
PASSADO Co LtdSeries A$15.0M$227.0M2.59×
Baba Joe Diamond Ventures Us Inc.Series A$15.0M$227.0M2.59×
Black Television News Channel, LLCSeries A$15.0M$227.0M2.59×
CannCare, IncSeries A$15.0M$227.0M2.59×
Instapage, Inc.Series A$18.0M$227.0M2.59×
Hogsalt Investors LlcSeries A$15.0M$227.0M2.59×
Mina Mar CorpSeries A$15.0M$227.0M2.59×
ACM Research, Inc.Series A$15.0M$227.0M2.59×
Genie Enterprises, LtdSeries A$15.0M$227.0M2.59×
Qq Utah 3, LlcSeries A$15.0M$227.0M2.59×
Tatcha LLCSeries A$21.3M$227.0M2.59×
Groundfloor Finance Inc. this companySeries A$9.5M$31.0M0.35×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$165K2013-10-04$917K$3.8M85%
Pre-Seed$255K2013-10-04$1.4M$5.9M85%
Pre-Seed$125K2013-10-04$694K$2.9M85%
Pre-Seed$450K2014-05-30$2.5M$10.4M85%
Pre-Seed$305K2014-05-30$1.7M$7.0M85%
Seed$1.6M2014-12-05$7.9M$29.2M85%
Series A$5.0M2015-11-24$22.7M$75.7M85%
Series A$170K2017-02-03$772K$2.6M90%
Series A$2.0M2017-03-24$9.3M$31.0M90%
Pre-Seed$525K2017-03-24$2.9M$12.1M90%
Seed$1.5M2017-03-24$7.5M$27.9M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$165K2013-10-04
    • First recorded raise — entered as Pre-Seed.
    • 7 investors on this round.
  2. Pre-Seed$255K2013-10-04
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.5× larger than the prior — scaling up.
    • 8 investors on this round.
  3. Pre-Seed$125K2013-10-04
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.0× smaller than the prior — bridge or down round.
    • 4 investors on this round.
  4. Pre-Seed$450K2014-05-30
    • Raised 8 mo later, in step with the ~11 mo sector norm.
    • Round 3.6× larger than the prior — scaling up.
    • 7 investors on this round.
  5. Pre-Seed$305K2014-05-30
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.5× smaller than the prior — bridge or down round.
    • 4 investors on this round.
  6. Seed$1.6M2014-12-05
    • Came back fast: 6 mo vs the ~11 mo sector norm.
    • Round 5.2× larger than the prior — scaling up.
    • 18 investors on this round.
  7. Series A$5.0M2015-11-24
    • Raised 12 mo later, in step with the ~11 mo sector norm.
    • Round 3.2× larger than the prior — scaling up.
    • 22 investors on this round.
  8. Series A$170K2017-02-03
    • Raised 14 mo later, in step with the ~11 mo sector norm.
    • Round 29.4× smaller than the prior — bridge or down round.
    • 52 investors on this round.
  9. Series A$2.0M2017-03-24
    • Came back fast: 2 mo vs the ~11 mo sector norm.
    • Round 12.1× larger than the prior — scaling up.
    • 28 investors on this round.
  10. Pre-Seed$525K2017-03-24
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 3.9× smaller than the prior — bridge or down round.
    • 4 investors on this round.
  11. Seed$1.5M2017-03-24
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.9× larger than the prior — scaling up.
    • 18 investors on this round.
Intelligence
2017 ~Q3
Modeled next raise · ~4mo cadence
$4.3M
Modeled next size est.range $2.8M$6.9M
2.9×
Last step-up
$2.7M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Brian Dally2013-10
BRUCE D. BOEHM2014-12
MICHAEL D. OLANDER2014-12
Nikhil Bhargava2013-10
RICHARD D. TULEY2014-12
SERGEI D. KOUZMINE2015-11
Registry & provenance

Groundfloor Finance Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1588504
SEC CIK
2013
Incorporated
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Frequently asked
How much funding has Groundfloor Finance Inc. raised?
Groundfloor Finance Inc. has raised approximately $9.5M in disclosed capital across 6 recorded financing rounds, aggregated from public filings.
What is Groundfloor Finance Inc.'s estimated valuation?
Provath's modeled valuation for Groundfloor Finance Inc. is approximately $31.0M (modeled range $2.8M–$168.7M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Groundfloor Finance Inc. at?
Groundfloor Finance Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Fri Mar 24.
What does Groundfloor Finance Inc. do and where is it based?
Groundfloor Finance Inc. operates in the Other sector, based in ATLANTA.
Explore related

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