Companies · Fintech

Grey, Inc.Winter 2022Active

DALLAS · CA, USA; LA, Nigeria; Remote · Fintech · refined from filed group “Other · founded 2022 · https://grey.co

Diligence memoA one-page analyst read on Grey, Inc. — recommendation, valuation, rhythm, risks.
$3.0M
Total raised · real
2
Rounds
2.0×
Latest step-up
Top 21%
Sector rank · raised
Seed
Latest stage · inferred · Wed Aug 31 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

Grey, Inc. looks fair against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the fintech sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.12× the median modeled value of Seed Fintech companies in 2022–2024 (53 peers) — value vs value, same stage and era.
  • Within the normal band (112% of peer median) for its niche.
At-risk
  • Last raise 3.8 yr ago; this sector typically re-raises about every 12 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Fintech

Grey, Inc. is one of 1063 Fintech companies tracked from DALLAS, CA, USA; LA, Nigeria; Remote, on record since 2022. By capital raised it ranks in the upper tier (ahead of 80% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%

operates a technology-led product inferred from public copy

Grounded in: “You are a venture analyst

Banking services for remote workers and digital nomads

Grey provides US, EU, and UK accounts for remote workers in emerging markets. For the first time, western companies feel comfortable recruiting skilled workers from anywhere and Grey is making it easy for these workers to receive their salary, save in foreign currency, convert to local currency and spend.

FintechConsumerB2BNeobank
Find Grey, Inc. online

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
2
Investors (latest)
2017
Year incorporated
2018-08-17
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MPre-Seed · 2018-08-17 Raised $1.0M (real) Modeled valuation $44M (est)$1.0M$44MPre-Seed2018Seed · 2022-08-31 Raised $2.0M (real) Modeled valuation $25M (est)$2.0M$25MSeed2022+$2.0MCumulative $3.0M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$1.0M · 2018
Seed$2.0M · 2022

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$24.7M
Base estimate est.
$1.7M
Conservative case
$107.8M
Upside case
$10.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the fintech sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $43.8M · 2018-08-172018Seed · modeled $24.7M · 2022-08-312022
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
38%
Survival probability
17% low · 60% high
1.62×/yr
Annual markup
2.13×/yr upside case
3.8 yr
Elapsed time used
3.8 yr actual, capped for stale marks
fintech
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
48 mo
Avg between rounds
$743K/yr
Capital velocity
7.9 yr
On record since
2018
First round
2
Rounds on file
How it compares to the market

Benchmarked against 1063 companies in Fintech. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.7× of median
This company$3.0M
Sector median$4.3M
Latest round — vs other Seed rounds in sector (real $, this stage) 1.0× above median
This company$2.0M
Sector median$2.0M
Modeled value — vs sector median (estimate, all stages) 0.5× of median
This company$24.7M
Sector median$45.1M

Raised more than 80% of sector peers (real $). Modeled value above 78% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #25 of 53.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)Floatpays Inc · Seed Raised $4.0M · modeled $65.8M (est)Sote, Inc. · Seed Raised $11.3M · modeled $65.6M (est)Earnipay · Seed Raised $4.0M · modeled $63.8M (est)Pink Swan Trading, Inc. · Seed Raised $3.3M · modeled $55.8M (est)Tweed Payments Inc. · Seed Raised $4.0M · modeled $53.8M (est)Coverage Cat Inc. · Seed Raised $4.0M · modeled $52.8M (est)Remedial Health · Seed Raised $4.4M · modeled $52.8M (est)Duplo · Seed Raised $4.3M · modeled $52.7M (est)Flash · Seed Raised $6.0M · modeled $48.3M (est)Mobie Payments, Inc. · Seed Raised $3.0M · modeled $47.0M (est)BluePenguin Payments Inc. · Seed Raised $3.2M · modeled $45.5M (est)ImaliPay · Seed Raised $3.0M · modeled $44.7M (est)Grey, Inc. (this company) Raised $3.0M · modeled $24.7M (est)Grey, Inc.
CompanyStageRaised · realValue · estvs peer med.
Floatpays IncSeed$4.0M$65.8M2.99×
Sote, Inc.Seed$11.3M$65.6M2.98×
EarnipaySeed$4.0M$63.8M2.90×
Pink Swan Trading, Inc.Seed$3.3M$55.8M2.53×
Tweed Payments Inc.Seed$4.0M$53.8M2.44×
Coverage Cat Inc.Seed$4.0M$52.8M2.40×
Remedial HealthSeed$4.4M$52.8M2.40×
DuploSeed$4.3M$52.7M2.39×
FlashSeed$6.0M$48.3M2.19×
Mobie Payments, Inc.Seed$3.0M$47.0M2.14×
BluePenguin Payments Inc.Seed$3.2M$45.5M2.07×
ImaliPaySeed$3.0M$44.7M2.03×
Grey, Inc. this companySeed$3.0M$24.7M1.12×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$1.0M2018-08-17$5.6M$43.8M90%
Seed$2.0M2022-08-31$10.0M$24.7M45%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$1.0M2018-08-17
    • First recorded raise — entered as Pre-Seed.
    • 2 investors on this round.
  2. Seed$2.0M2022-08-31
    • Raised again after 48 mo — slower than the ~12 mo sector norm.
    • Round 2.0× larger than the prior — scaling up.
Intelligence
2026 ~Q3
Modeled next raise · ~48mo cadence
$4.0M
Modeled next size est.range $2.6M$6.4M
2.0×
Last step-up
$743K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
William Clark11 other2018-08
Adriano Mungioli2018-08
Harry Lerner2018-08
Michael Ruddock2018-08
Ziga Cerkovnik2018-08
Registry & provenance

Grey, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1751314
SEC CIK
2017
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
From The Field Trading CoFintechSeed$3.0M$43.2Msame sector · same stage
ImaliPayFintechSeed$3.0M$44.7Msame sector · same stage
Mobie Payments, Inc.FintechSeed$3.0M$47.0Msame sector · same stage
MunifyFintechSeed$3.0M$8.6Msame sector · same stage
OneOrderFintechSeed$3.0M$32.5Msame sector · same stage
PaydayFintechSeed$3.0M$27.9Msame sector · same stage
Bamboo Payment Holding LLCFintechSeed$3.0M$34.9Msame sector · same stage
Orthogonal, Inc.FintechSeed$3.1M$35.2Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Wallbit
Neobank for global remote workers
Fintech76%
xPay
International Billing Ops, Sales Tax and Payments for SaaS businesses
FintechPre-Seed$10.9M76%
STARK BANK
Challenger bank for enterprises
Fintech76%
Northern Credit Union
Canadian company, based in Sault Ste. Marie.
Fintech76%
Emigre
Banking in India for Indian expats (NRIs)
Fintech75%
Oxygen, Inc.
A leading digital bank in the US offering personal and business…
FintechSeries A$236.4M75%
GreyscaleAI, Inc.Other TechnologySeries B$11.0M75%
Orca
SA’s Orca raises $550k to fight fraud in emerging markets 0 By Tom Jackson on May 29, 2024 News , Southern Africa South African startup Orca Fraud has closed an oversubscribed pre-seed round of US$550,000 which it plans to use to protect emerging markets from fraud. Founded in January by Thalia Pillay and Carla Wilby, Orca empowers fraud analysts and compliance officers at banks and fintechs with the tools they need to effectively combat various types of fraud.
FintechPre-Seed$2.8M75%
Frequently asked
How much funding has Grey, Inc. raised?
Grey, Inc. has raised approximately $3.0M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Grey, Inc.'s estimated valuation?
Provath's modeled valuation for Grey, Inc. is approximately $24.7M (modeled range $1.7M–$107.8M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Grey, Inc. at?
Grey, Inc.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Wed Aug 31.
What does Grey, Inc. do and where is it based?
Grey, Inc. operates in the Fintech sector, based in DALLAS, CA, USA; LA, Nigeria; Remote. Banking services for remote workers and digital nomads
Explore related

See where Grey, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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