Companies · Consumer / Retail
Atlantico, Colombia · Consumer / Retail · founded 2012 · http://fithub.com
Diligence memoA one-page analyst read on Fithub — recommendation, valuation, rhythm, risks.→Fithub: limited disclosed financing to assess.
Synthesized from the figures below est. — every claim rests on a number shown on this page.
Fithub is one of 1161 Consumer / Retail companies tracked from Atlantico, Colombia, on record since 2012. By capital raised it ranks in the upper tier (ahead of 76% of sector peers), and in the upper tier by modeled valuation est..
Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.
AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%
operates a technology-led product inferred from public copy
Grounded in: “You are a venture analyst”
The one-stop shop for healthy products
FitHub is an online supermarket specialized in healthy products, currently operating in Colombia. We have a healthy and eco-friendly sourcing criteria for every product we offer. We are like Good Eggs for LATAM.
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
No round amounts on record to chart.
No staged rounds to sequence.
Round size and date are reported; the stage label is inferred from round size. Valuation is modeled from stage benchmarks. Directional, not a quoted figure.
Not enough modeled valuation points to chart a trajectory.
Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.
Raised more than 76% of sector peers (real $). Modeled value above 76% of peers (estimate).
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| No rounds recorded. | |||||
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
Fithub is an official record sourced from the Receita Federal in Brazil. Identity and ownership are taken from the national company register, key-free.
Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.
| Company | Sector | Stage | Raised · real | Value · est | Why similar |
|---|---|---|---|---|---|
| 3rocks | Consumer / Retail | — | — | — | same sector |
| 63.621.992 Ruan Tiago De Almeida | Consumer / Retail | — | — | — | same sector |
| 63.622.036 Eliana De Jesus Sande | Consumer / Retail | — | — | — | same sector |
| 63.622.148 Aldo Gomes Dos Santos | Consumer / Retail | — | — | — | same sector |
| 63.622.495 Thiago De Souza Da Fonseca | Consumer / Retail | — | — | — | same sector |
| 63.622.595 Jeanderson Silva Ferreira | Consumer / Retail | — | — | — | same sector |
| 63.622.816 Carlos Eduardo Ferreira De Brito | Consumer / Retail | — | — | — | same sector |
| 63.622.851 Emanuella Dos Santos Bertoncello | Consumer / Retail | — | — | — | same sector |
Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.
| Company | Sector | Stage | Value · est | Match |
|---|---|---|---|---|
| Fitlife Brands, Inc. | Consumer / Retail | Seed | $3.8M | 74% |
| Fitura Brands Inc | Consumer / Retail | Pre-Seed | $1.5M | 73% |
| Distribar Do Colombia Brazilian company, based in Cacoal, RO. Sector: Consumer / Retail. | Consumer / Retail | — | — | 73% |
| Peeba Risk-free wholesale for retailers across Southeast Asia | Fintech | — | — | 72% |
| Mtx Fitness Brazilian company, based in Palhoca, SC. Sector: Consumer / Retail. | Consumer / Retail | — | — | 72% |
| Atlas Brasil Proteinas Brazilian company, based in Castanhal, PA. Sector: Consumer / Retail. | Consumer / Retail | — | — | 72% |
| boitas.com Largest B2B eCommerce platform for SMBs in Latin America. | Ecommerce / Retail | — | — | 72% |
| Backpack Marketplace to get stuff from overseas | — | — | — | 72% |
See where Fithub sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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