Companies · Consumer / Retail

FithubWinter 2010Inactive

Atlantico, Colombia · Consumer / Retail · founded 2012 · http://fithub.com

Diligence memoA one-page analyst read on Fithub — recommendation, valuation, rhythm, risks.
Total raised · real
0
Rounds
Latest step-up
Top 25%
Sector rank · raised
Latest stage · inferred

Fithub: limited disclosed financing to assess.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Where it sits in Consumer / Retail

Fithub is one of 1161 Consumer / Retail companies tracked from Atlantico, Colombia, on record since 2012. By capital raised it ranks in the upper tier (ahead of 76% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%

operates a technology-led product inferred from public copy

Grounded in: “You are a venture analyst

The one-stop shop for healthy products

FitHub is an online supermarket specialized in healthy products, currently operating in Colombia. We have a healthy and eco-friendly sourcing criteria for every product we offer. We are like Good Eggs for LATAM.

B2BRetail
Find Fithub online

As reported in public records reported — not modeled.

CO
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

No round amounts on record to chart.

Financing ladder & sequence gaps

No staged rounds to sequence.

Modeled valuation trajectory
Base estimate est.
Conservative case
Upside case
Modeled post-money

Round size and date are reported; the stage label is inferred from round size. Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Financing rhythm
Avg between rounds
Capital velocity
On record since
First round
0
Rounds on file
How it compares to the market

Benchmarked against 1161 companies in Consumer / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages)
This company
Sector median$3.3M
Modeled value — vs sector median (estimate, all stages)
This company
Sector median$7.9M

Raised more than 76% of sector peers (real $). Modeled value above 76% of peers (estimate).

Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
No rounds recorded.
Intelligence
Modeled next raise
Modeled next size est.
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Registry & provenance

Fithub is an official record sourced from the Receita Federal in Brazil. Identity and ownership are taken from the national company register, key-free.

Brazil
Country of record
CO
Jurisdiction
63626381
CNPJ
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
3rocksConsumer / Retailsame sector
63.621.992 Ruan Tiago De AlmeidaConsumer / Retailsame sector
63.622.036 Eliana De Jesus SandeConsumer / Retailsame sector
63.622.148 Aldo Gomes Dos SantosConsumer / Retailsame sector
63.622.495 Thiago De Souza Da FonsecaConsumer / Retailsame sector
63.622.595 Jeanderson Silva FerreiraConsumer / Retailsame sector
63.622.816 Carlos Eduardo Ferreira De BritoConsumer / Retailsame sector
63.622.851 Emanuella Dos Santos BertoncelloConsumer / Retailsame sector
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Fitlife Brands, Inc.Consumer / RetailSeed$3.8M74%
Fitura Brands IncConsumer / RetailPre-Seed$1.5M73%
Distribar Do Colombia
Brazilian company, based in Cacoal, RO. Sector: Consumer / Retail.
Consumer / Retail73%
Peeba
Risk-free wholesale for retailers across Southeast Asia
Fintech72%
Mtx Fitness
Brazilian company, based in Palhoca, SC. Sector: Consumer / Retail.
Consumer / Retail72%
Atlas Brasil Proteinas
Brazilian company, based in Castanhal, PA. Sector: Consumer / Retail.
Consumer / Retail72%
boitas.com
Largest B2B eCommerce platform for SMBs in Latin America.
Ecommerce / Retail72%
Backpack
Marketplace to get stuff from overseas
72%
Frequently asked
What does Fithub do and where is it based?
Fithub operates in the Consumer / Retail sector, based in Atlantico, Colombia. The one-stop shop for healthy products
Explore related

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