Diligence memo · auto-generated · as of July 2, 2026
Firefly Media, LLC
Firefly Media, LLC looks fair against its niche peers and is dormant on financing cadence.
Businessfiled
Firefly Media, LLC operates in Media & Content, based in CHAPEL HILL.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Firefly Media, LLC has raised $589K in disclosed capital across 2 recorded rounds, aggregated from public filings. Its latest round is modeled as Pre-Seed (a round under $1.0M).
Largest single filing: $328K on 2013-09-20.
Most recent recorded round closed around 2017-09-07.
Valuation (modeled)modeled
Provath models Firefly Media, LLC at approximately $5.4M (range $157K–$62M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 0.81× the median modeled value of Pre-Seed Media & Content companies in 2016–2018 (84 peers) — value vs value, same stage and era. Within the normal band (81% of peer median) for its niche.
Financing rhythm & timingmixed
Historic cadence: a new round about every 48 months.
Last raise 8.8 yr ago; this sector typically re-raises about every 12 months.
Silent for over 3× the sector's normal cadence.
The last round was 1.3× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 42% of Media & Content peers (1052 compared).
Modeled value ranks above 45% of those peers.
Closest niche peers: Lifeline Entertainment, Inc., First American Media Group, Inc., Media Design Group, LLC, New Hope Productions LLC, Recall Studios Inc.
Peoplefiled
5 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.