Companies · Media & Content

Firefly Media, LLC

CHAPEL HILL · Media & Content · refined from filed group “Other Technology

Diligence memoA one-page analyst read on Firefly Media, LLC — recommendation, valuation, rhythm, risks.
$589K
Total raised · real
2
Rounds
0.8×
Latest step-up
Top 59%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Thu Sep 07 2017 00:00:00 GMT+0000 (Coordinated Universal Time)

Firefly Media, LLC looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the media sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.81× the median modeled value of Pre-Seed Media & Content companies in 2016–2018 (84 peers) — value vs value, same stage and era.
  • Within the normal band (81% of peer median) for its niche.
Dormant
  • Last raise 8.8 yr ago; this sector typically re-raises about every 12 months.
  • Silent for over 3× the sector's normal cadence.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

Firefly Media, LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
12.8 yr record
Peak capital year was 2013 with $328K across 1 filings.
Market position
ahead of 42% of Media & Content peers
Capital scale is ahead of 42% of Media & Content peers; modeled value is above 45% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Consistent
Canonical totals and visible filing detail are broadly aligned.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2013: $328K across 1 filings.
  • Largest single filing was $328K on 2013-09-20.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Media & Content

Firefly Media, LLC is one of 1052 Media & Content companies tracked from CHAPEL HILL. By capital raised it ranks mid-pack (ahead of 42% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
6
Investors (latest)
2017-09-07
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MPre-Seed · 2013-09-20 Raised $328K (real) Modeled valuation $6.8M (est)$328K$6.8MPre-Seed2013Pre-Seed · 2017-09-07 Raised $262K (real) Modeled valuation $5.4M (est)$262K$5.4MPre-Seed2017+$262KCumulative $589K

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$328K · 2013
Pre-Seed extension$262K · 2017

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$5.4M
Base estimate est.
$157K
Conservative case
$61.8M
Upside case
$1.5M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the media sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $6.8M · 2013-09-202013Pre-Seed · modeled $5.4M · 2017-09-072017
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.55×/yr
Annual markup
2.10×/yr upside case
6.0 yr
Elapsed time used
8.8 yr actual, capped for stale marks
media
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
48 mo
Avg between rounds
$149K/yr
Capital velocity
12.8 yr
On record since
2013
First round
2
Rounds on file
How it compares to the market

Benchmarked against 1052 companies in Media & Content. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.3× of median
This company$589K
Sector median$2.2M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 0.7× of median
This company$262K
Sector median$350K
Modeled value — vs sector median (estimate, all stages) 0.3× of median
This company$5.4M
Sector median$16.7M

Raised more than 42% of sector peers (real $). Modeled value above 45% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #52 of 84.

This companyCohort peer
$1.0M$10.0M$100.0M$100K$1.0M$10.0MCapital raised (log)Media Design Group, LLC · Pre-Seed Raised $1.0M · modeled $20.8M (est)Cirrina Studios, LLC · Pre-Seed Raised $1.0M · modeled $20.8M (est)Fossil Records, LLC · Pre-Seed Raised $1.0M · modeled $20.8M (est)Icelounge Media, Inc. · Pre-Seed Raised $1.0M · modeled $20.8M (est)S&T Media · Pre-Seed Raised $1.0M · modeled $20.8M (est)First American Media Group, Inc. · Pre-Seed Raised $3.3M · modeled $20.8M (est)Recall Studios Inc · Pre-Seed Raised $1.2M · modeled $20.8M (est)Lifeline Entertainment, Inc. · Pre-Seed Raised $1.0M · modeled $20.8M (est)New Hope Productions LLC · Pre-Seed Raised $1.0M · modeled $20.8M (est)Glass-Media, Inc. · Pre-Seed Raised $960K · modeled $20.0M (est)Dope Media, Inc. · Pre-Seed Raised $1.0M · modeled $18.2M (est)Complex Sports & Entertainment LLC · Pre-Seed Raised $850K · modeled $17.7M (est)Firefly Media, LLC (this company) Raised $589K · modeled $5.4M (est)Firefly Media, LLC
CompanyStageRaised · realValue · estvs peer med.
Media Design Group, LLCPre-Seed$1.0M$20.8M3.08×
Cirrina Studios, LLCPre-Seed$1.0M$20.8M3.08×
Fossil Records, LLCPre-Seed$1.0M$20.8M3.08×
Icelounge Media, Inc.Pre-Seed$1.0M$20.8M3.08×
S&T MediaPre-Seed$1.0M$20.8M3.08×
First American Media Group, Inc.Pre-Seed$3.3M$20.8M3.08×
Recall Studios IncPre-Seed$1.2M$20.8M3.08×
Lifeline Entertainment, Inc.Pre-Seed$1.0M$20.8M3.08×
New Hope Productions LLCPre-Seed$1.0M$20.8M3.08×
Glass-Media, Inc.Pre-Seed$960K$20.0M2.95×
Dope Media, Inc.Pre-Seed$1.0M$18.2M2.69×
Complex Sports & Entertainment LLCPre-Seed$850K$17.7M2.62×
Firefly Media, LLC this companyPre-Seed$589K$5.4M0.81×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$328K2013-09-20$1.8M$6.8M85%
Pre-Seed$262K2017-09-07$1.5M$5.4M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$328K2013-09-20
    • First recorded raise — entered as Pre-Seed.
    • 6 investors on this round.
  2. Pre-Seed$262K2017-09-07
    • Raised again after 48 mo — slower than the ~12 mo sector norm.
    • Round roughly the size of the prior one.
    • 6 investors on this round.
Intelligence
2021 ~Q3
Modeled next raise · ~48mo cadence
$262K
Modeled next size est.range $262K$419K
0.8×
Last step-up
$149K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Kristen Judd2017-09
Kristen W Judd2013-09
Len Layton Wohadlo2017-09
Leonard R Wohadlo2013-09
R Layton Judd2013-09
Registry & provenance

Firefly Media, LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1589670
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Ice Champion Multimedia Productions LlcMedia & ContentPre-Seed$583K$6.9Msame sector · same stage
studio BE, Inc.Media & ContentPre-Seed$579K$7.7Msame sector · same stage
Elements Production LLCMedia & ContentPre-Seed$600K$1.7Msame sector · same stage
Dooya Media Group IncMedia & ContentPre-Seed$600K$8.8Msame sector · same stage
Evie Media Group, Inc.Media & ContentPre-Seed$600K$841Ksame sector · same stage
Help Wanted Production LLCMedia & ContentPre-Seed$600K$1.1Msame sector · same stage
Ikigai Media Properties, LLCMedia & ContentPre-Seed$600K$7.3Msame sector · same stage
Scrap Entertainment, Inc.Media & ContentPre-Seed$600K$2.9Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Mediafly, Inc.OtherSeries B$80.9M88%
Air Media, Inc.Media & ContentSeries A$10.2M84%
Luminary Media, LLCMedia & ContentSeries D+$1.6B83%
Brade Media, LLCMedia & ContentPre-Seed$267K83%
Spin Digital Media, LLCMedia & ContentPre-Seed$7.0M83%
Tudr Media, LLCMedia & ContentPre-Seed$3.1M82%
Meta Media Tech, Inc.Media & ContentSeed$6.6M82%
Surf Media Inc.Media & ContentPre-Seed$4.2M82%
Frequently asked
How much funding has Firefly Media, LLC raised?
Firefly Media, LLC has raised approximately $589K in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Firefly Media, LLC's estimated valuation?
Provath's modeled valuation for Firefly Media, LLC is approximately $5.4M (modeled range $157K–$61.8M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Firefly Media, LLC at?
Firefly Media, LLC's latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Thu Sep 07.
What does Firefly Media, LLC do and where is it based?
Firefly Media, LLC operates in the Media & Content sector, based in CHAPEL HILL.
Explore related

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