Companies · Retailing

Fire Department Coffee, Inc.New on the radar

ROCKFORD · Retailing

Diligence memoA one-page analyst read on Fire Department Coffee, Inc. — recommendation, valuation, rhythm, risks.
$900K
Total raised · real
1
Rounds
Latest step-up
Top 64%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Wed Jan 21 2026 00:00:00 GMT+0000 (Coordinated Universal Time)

Fire Department Coffee, Inc. looks over-valued against its niche peers and is active on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 2.57× the median modeled value of Pre-Seed Retailing companies in 2025–2027 (49 peers) — value vs value, same stage and era.
Active
  • Last raise 5 mo ago; this sector typically re-raises about every 13 months.
  • Raising on or ahead of the sector's normal rhythm.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Fire Department Coffee, Inc. is one of 2347 Retailing companies tracked from ROCKFORD. By capital raised it ranks in the long tail (ahead of 37% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
8
Investors (latest)
2026-01-21
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$500K$1.0M$1.5M$2.0MPre-Seed · 2026-01-21 Raised $900K (real) Modeled valuation $1.5M (est)$900K$1.5MPre-Seed2026

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$900K · 2026

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$1.5M
Base estimate est.
$540K
Conservative case
$3.2M
Upside case
$5.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.32×/yr
Annual markup
1.78×/yr upside case
0.4 yr
Elapsed time used
0.4 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
0.4 yr
On record since
2026
First round
New
First-time filer
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.6× of median
This company$900K
Sector median$1.6M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 2.8× above median
This company$900K
Sector median$323K
Modeled value — vs sector median (estimate, all stages) 0.3× of median
This company$1.5M
Sector median$5.8M

Raised more than 37% of sector peers (real $). Modeled value above 20% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #8 of 49.

This companyCohort peer
$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)Good Eat'n, Inc. · Pre-Seed Raised $1.3M · modeled $2.2M (est)Good Luck Lai Network Technology Co., Ltd · Pre-Seed Raised $1.0M · modeled $2.1M (est)Zeya, Inc. · Pre-Seed Raised $930K · modeled $2.0M (est)Universal Safety Products, Inc. · Pre-Seed Raised $1.0M · modeled $1.9M (est)DirtHammer, Inc. · Pre-Seed Raised $800K · modeled $1.8M (est)Tbbns Llc · Pre-Seed Raised $1.0M · modeled $1.7M (est)PrimePick Corp · Pre-Seed Raised $975K · modeled $1.6M (est)Pet Krewe Inc. · Pre-Seed Raised $2.8M · modeled $1.5M (est)Whiteout Agave Co · Pre-Seed Raised $740K · modeled $1.5M (est)AQX Brands, Inc. · Pre-Seed Raised $700K · modeled $1.4M (est)Burnd Llc · Pre-Seed Raised $750K · modeled $1.3M (est)Fire Department Coffee, Inc. (this company) Raised $900K · modeled $1.5M (est)Fire Department Coffee, Inc.
CompanyStageRaised · realValue · estvs peer med.
Good Eat'n, Inc.Pre-Seed$1.3M$2.2M3.72×
Good Luck Lai Network Technology Co., LtdPre-Seed$1.0M$2.1M3.60×
Zeya, Inc.Pre-Seed$930K$2.0M3.44×
Universal Safety Products, Inc.Pre-Seed$1.0M$1.9M3.23×
DirtHammer, Inc.Pre-Seed$800K$1.8M3.06×
Tbbns LlcPre-Seed$1.0M$1.7M2.80×
PrimePick CorpPre-Seed$975K$1.6M2.76×
Fire Department Coffee, Inc. this companyPre-Seed$900K$1.5M2.57×
Pet Krewe Inc.Pre-Seed$2.8M$1.5M2.56×
Whiteout Agave CoPre-Seed$740K$1.5M2.52×
AQX Brands, Inc.Pre-Seed$700K$1.4M2.29×
Burnd LlcPre-Seed$750K$1.3M2.11×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$900K2026-01-21$5.0M$1.5M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$900K2026-01-21
    • First recorded raise — entered as Pre-Seed.
    • 8 investors on this round.
Intelligence
Modeled next raise
$1.4M
Modeled next size est.range $936K$2.3M
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Luke Schneider1 other2026-01
Don Kremin2026-01
Jason Patton2026-01
Jeff Fahrenwald2026-01
Peter Provenzano2026-01
Stacey Helbig2026-01
Registry & provenance

Fire Department Coffee, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1978166
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Ajust Lock, LLCRetailingPre-Seed$900K$1.4Msame sector · same stage
Sanibel Sunglass Co.RetailingPre-Seed$900K$1.6Msame sector · same stage
Tesoro Enterprises, Inc.RetailingPre-Seed$897K$1.1Msame sector · same stage
Juice&I Inc.RetailingPre-Seed$875K$1.4Msame sector · same stage
YogiBins IncRetailingPre-Seed$875K$2.1Msame sector · same stage
Zeya, Inc.RetailingPre-Seed$930K$2.0Msame sector · same stage
Burch Barrel Holdings, LLCRetailingPre-Seed$867K$1.1Msame sector · same stage
Community Food CooperativeRetailingPre-Seed$935K$1.6Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Roasting Plant IncRetailingSeries A$8.6M85%
Burnd LlcRetailingPre-Seed$1.3M82%
Counter Culture Coffee, Inc.RetailingSeed$12.6M81%
Waka Coffee, Inc.RetailingSeed$1.1M81%
BrewFirst Inc.RetailingPre-Seed$2.8M80%
Espresso Bookstore & Cafe Holdings LLCRetailingSeries A$3.1M79%
District Supply, LLCRetailingPre-Seed$785K79%
Javy Coffee LlcRetailingSeed$14.4M79%
Frequently asked
How much funding has Fire Department Coffee, Inc. raised?
Fire Department Coffee, Inc. has raised approximately $900K in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Fire Department Coffee, Inc.'s estimated valuation?
Provath's modeled valuation for Fire Department Coffee, Inc. is approximately $1.5M (modeled range $540K–$3.2M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Fire Department Coffee, Inc. at?
Fire Department Coffee, Inc.'s latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Wed Jan 21.
What does Fire Department Coffee, Inc. do and where is it based?
Fire Department Coffee, Inc. operates in the Retailing sector, based in ROCKFORD.
Explore related

See where Fire Department Coffee, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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