Companies · Retailing

Comfort Plus Products, Inc.

Las Vegas · Retailing

Diligence memoA one-page analyst read on Comfort Plus Products, Inc. — recommendation, valuation, rhythm, risks.
$120K
Total raised · real
1
Rounds
Latest step-up
Top 97%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Sat Aug 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)

Comfort Plus Products, Inc. looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.42× the median modeled value of Pre-Seed Retailing companies in 2019–2021 (211 peers) — value vs value, same stage and era.
  • Issuer reports $0–$1M revenue while modeled below niche peers.
Dormant
  • Last raise 5.9 yr ago; this sector typically re-raises about every 13 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Comfort Plus Products, Inc. is one of 2347 Retailing companies tracked from Las Vegas. By capital raised it ranks in the long tail (ahead of 4% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
$0–$1M
Issuer revenue
Rule 506(b)
Reg D exemption
22
Investors (latest)
2019
Year incorporated
2020-08-01
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$250K$500K$750K$1.0MPre-Seed · 2020-08-01 Raised $120K (real) Modeled valuation $920K (est)$120K$920KPre-Seed2020

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$120K · 2020

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$920K
Base estimate est.
$72K
Conservative case
$10.2M
Upside case
$667K
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.32×/yr
Annual markup
1.78×/yr upside case
5.9 yr
Elapsed time used
5.9 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
5.9 yr
On record since
2020
First round
1
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.1× of median
This company$120K
Sector median$1.6M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 0.4× of median
This company$120K
Sector median$323K
Modeled value — vs sector median (estimate, all stages) 0.2× of median
This company$920K
Sector median$5.8M

Raised more than 4% of sector peers (real $). Modeled value above 10% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #189 of 211.

This companyCohort peer
$100K$1.0M$10.0M$10K$100K$1.0M$10.0MCapital raised (log)Liberated Specialty Foods, Inc. · Pre-Seed Raised $1.5M · modeled $7.8M (est)Raybae Holdings, Llc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)American Flower, Llc · Pre-Seed Raised $1.0M · modeled $7.8M (est)1620 Workwear, Inc. · Pre-Seed Raised $1.5M · modeled $7.2M (est)Haute Hijab, Inc. · Pre-Seed Raised $989K · modeled $7.2M (est)Launch Cart, Inc, · Pre-Seed Raised $1.1M · modeled $7.0M (est)Bookshop, Inc. · Pre-Seed Raised $875K · modeled $6.9M (est)Team Connection, Inc. · Pre-Seed Raised $850K · modeled $6.7M (est)Sitka Salmon LLC · Pre-Seed Raised $943K · modeled $6.6M (est)Conscious Step, Inc. · Pre-Seed Raised $800K · modeled $6.3M (est)Spirit Tree Inc. · Pre-Seed Raised $800K · modeled $6.3M (est)Ticket Alternative, LLC · Pre-Seed Raised $776K · modeled $6.1M (est)Comfort Plus Products, Inc. (this company) Raised $120K · modeled $920K (est)Comfort Plus Products, Inc.
CompanyStageRaised · realValue · estvs peer med.
Liberated Specialty Foods, Inc.Pre-Seed$1.5M$7.8M3.54×
Raybae Holdings, Llc.Pre-Seed$1.0M$7.8M3.54×
American Flower, LlcPre-Seed$1.0M$7.8M3.54×
1620 Workwear, Inc.Pre-Seed$1.5M$7.2M3.27×
Haute Hijab, Inc.Pre-Seed$989K$7.2M3.23×
Launch Cart, Inc,Pre-Seed$1.1M$7.0M3.15×
Bookshop, Inc.Pre-Seed$875K$6.9M3.10×
Team Connection, Inc.Pre-Seed$850K$6.7M3.01×
Sitka Salmon LLCPre-Seed$943K$6.6M2.98×
Conscious Step, Inc.Pre-Seed$800K$6.3M2.83×
Spirit Tree Inc.Pre-Seed$800K$6.3M2.83×
Ticket Alternative, LLCPre-Seed$776K$6.1M2.75×
Comfort Plus Products, Inc. this companyPre-Seed$120K$920K0.42×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$120K2020-08-01$667K$920K90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$120K2020-08-01
    • First recorded raise — entered as Pre-Seed.
    • 22 investors on this round.
Intelligence
Modeled next raise
$192K
Modeled next size est.range $125K$307K
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Douglas Dungee2020-08
Registry & provenance

Comfort Plus Products, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1821247
SEC CIK
2019
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Animas Distribution LlcRetailingPre-Seed$120K$941Ksame sector · same stage
Bloompop, Inc.RetailingPre-Seed$120K$941Ksame sector · same stage
HELM Boots, Inc.RetailingPre-Seed$120K$941Ksame sector · same stage
Mora Valley Ranch Supply CoRetailingPre-Seed$120K$941Ksame sector · same stage
Spruce Inc.RetailingPre-Seed$120K$941Ksame sector · same stage
Stylehopper Inc.RetailingPre-Seed$120K$941Ksame sector · same stage
Clearstone Sports Network, IncRetailingPre-Seed$123K$961Ksame sector · same stage
Sky Footwear LLCRetailingPre-Seed$117K$920Ksame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Campus Comforts IncRetailingPre-Seed$249K89%
Feel Goods IncRetailingSeries A$12.4M86%
Feelings Company, LLCRetailingPre-Seed$1.2M85%
Feel The World, Inc.RetailingSeries A$13.4M83%
Beyond Wellness International, Inc.RetailingSeries A$20.0M82%
Bed Bath & Beyond IncRetailingSeries C$217.4M82%
Skin Laundry Holdings, Inc.RetailingSeed$9.1M81%
in-house apparel, inc.RetailingPre-Seed$5.0M81%
Frequently asked
How much funding has Comfort Plus Products, Inc. raised?
Comfort Plus Products, Inc. has raised approximately $120K in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Comfort Plus Products, Inc.'s estimated valuation?
Provath's modeled valuation for Comfort Plus Products, Inc. is approximately $920K (modeled range $72K–$10.2M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Comfort Plus Products, Inc. at?
Comfort Plus Products, Inc.'s latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Sat Aug 01.
What does Comfort Plus Products, Inc. do and where is it based?
Comfort Plus Products, Inc. operates in the Retailing sector, based in Las Vegas.
Explore related

See where Comfort Plus Products, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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