Companies · Retailing

Etail Pet, Inc.

LOS ANGELES · Retailing

Diligence memoA one-page analyst read on Etail Pet, Inc. — recommendation, valuation, rhythm, risks.
$775K
Total raised · real
1
Rounds
Latest step-up
Top 66%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Thu Mar 28 2019 00:00:00 GMT+0000 (Coordinated Universal Time)

Etail Pet, Inc. looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 2.74× the median modeled value of Pre-Seed Retailing companies in 2019–2021 (211 peers) — value vs value, same stage and era.
Dormant
  • Last raise 7.3 yr ago; this sector typically re-raises about every 13 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Etail Pet, Inc. is one of 2347 Retailing companies tracked from LOS ANGELES. By capital raised it ranks in the long tail (ahead of 35% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
6
Investors (latest)
2018
Year incorporated
2019-03-28
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MPre-Seed · 2019-03-28 Raised $775K (real) Modeled valuation $6.1M (est)$775K$6.1MPre-Seed2019

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$775K · 2019

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$6.1M
Base estimate est.
$465K
Conservative case
$68.9M
Upside case
$4.3M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.32×/yr
Annual markup
1.78×/yr upside case
6.0 yr
Elapsed time used
7.3 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
7.3 yr
On record since
2019
First round
1
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.5× of median
This company$775K
Sector median$1.6M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 2.4× above median
This company$775K
Sector median$323K
Modeled value — vs sector median (estimate, all stages) 1.1× above median
This company$6.1M
Sector median$5.8M

Raised more than 35% of sector peers (real $). Modeled value above 51% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #14 of 211.

This companyCohort peer
$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)Liberated Specialty Foods, Inc. · Pre-Seed Raised $1.5M · modeled $7.8M (est)Raybae Holdings, Llc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)American Flower, Llc · Pre-Seed Raised $1.0M · modeled $7.8M (est)1620 Workwear, Inc. · Pre-Seed Raised $1.5M · modeled $7.2M (est)Haute Hijab, Inc. · Pre-Seed Raised $989K · modeled $7.2M (est)Launch Cart, Inc, · Pre-Seed Raised $1.1M · modeled $7.0M (est)Bookshop, Inc. · Pre-Seed Raised $875K · modeled $6.9M (est)Team Connection, Inc. · Pre-Seed Raised $850K · modeled $6.7M (est)Sitka Salmon LLC · Pre-Seed Raised $943K · modeled $6.6M (est)Conscious Step, Inc. · Pre-Seed Raised $800K · modeled $6.3M (est)Spirit Tree Inc. · Pre-Seed Raised $800K · modeled $6.3M (est)Ticket Alternative, LLC · Pre-Seed Raised $776K · modeled $6.1M (est)Etail Pet, Inc. (this company) Raised $775K · modeled $6.1M (est)Etail Pet, Inc.
CompanyStageRaised · realValue · estvs peer med.
Liberated Specialty Foods, Inc.Pre-Seed$1.5M$7.8M3.54×
Raybae Holdings, Llc.Pre-Seed$1.0M$7.8M3.54×
American Flower, LlcPre-Seed$1.0M$7.8M3.54×
1620 Workwear, Inc.Pre-Seed$1.5M$7.2M3.27×
Haute Hijab, Inc.Pre-Seed$989K$7.2M3.23×
Launch Cart, Inc,Pre-Seed$1.1M$7.0M3.15×
Bookshop, Inc.Pre-Seed$875K$6.9M3.10×
Team Connection, Inc.Pre-Seed$850K$6.7M3.01×
Sitka Salmon LLCPre-Seed$943K$6.6M2.98×
Conscious Step, Inc.Pre-Seed$800K$6.3M2.83×
Spirit Tree Inc.Pre-Seed$800K$6.3M2.83×
Ticket Alternative, LLCPre-Seed$776K$6.1M2.75×
Etail Pet, Inc. this companyPre-Seed$775K$6.1M2.74×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$775K2019-03-28$4.3M$6.1M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$775K2019-03-28
    • First recorded raise — entered as Pre-Seed.
    • 6 investors on this round.
Intelligence
Modeled next raise
$1.2M
Modeled next size est.range $806K$2.0M
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
BERENICE GIANNINI1 other2019-03
Michael G. Baker2019-03
Registry & provenance

Etail Pet, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1772895
SEC CIK
2018
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
All Across AfricaRetailingPre-Seed$775K$6.1Msame sector · same stage
Ticket Alternative, LLCRetailingPre-Seed$776K$6.1Msame sector · same stage
Zest Tea, LLCRetailingPre-Seed$780K$5.1Msame sector · same stage
Aqua Skin Science, Inc.RetailingPre-Seed$785K$6.2Msame sector · same stage
Mill It, Inc.RetailingPre-Seed$765K$4.9Msame sector · same stage
Sol Elixirs, LlcRetailingPre-Seed$763K$6.0Msame sector · same stage
Gmb Partners LlcRetailingPre-Seed$759K$6.0Msame sector · same stage
Conscious Step, Inc.RetailingPre-Seed$800K$6.3Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Universal Pet Holdings, Inc.RetailingSeries A$21.5M84%
Fera Pets, Inc.RetailingPre-Seed$4.6M84%
Independent Pet Partners Holdings, LLCRetailingSeries C$359.9M83%
Alpha Dog Nutrition, LLCRetailingPre-Seed$769K82%
Petfriendly, Inc.RetailingSeries A$18.3M81%
Pet Krewe Inc.RetailingPre-Seed$1.5M81%
Critter Holdings Inc.RetailingPre-Seed$845K81%
Handil Holdings, LLCRetailingPre-Seed$2.6M80%
Frequently asked
How much funding has Etail Pet, Inc. raised?
Etail Pet, Inc. has raised approximately $775K in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Etail Pet, Inc.'s estimated valuation?
Provath's modeled valuation for Etail Pet, Inc. is approximately $6.1M (modeled range $465K–$68.9M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Etail Pet, Inc. at?
Etail Pet, Inc.'s latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Thu Mar 28.
What does Etail Pet, Inc. do and where is it based?
Etail Pet, Inc. operates in the Retailing sector, based in LOS ANGELES.
Explore related

See where Etail Pet, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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