Companies · Retailing

eSalon.com Holdings, LLC

PACIFIC PALISADES · Retailing

Diligence memoA one-page analyst read on eSalon.com Holdings, LLC — recommendation, valuation, rhythm, risks.
$15.3M
Total raised · real
7
Rounds
1.0×
Latest step-up
Top 16%
Sector rank · raised
Seed
Latest stage · inferred · Fri Mar 10 2017 00:00:00 GMT+0000 (Coordinated Universal Time)

eSalon.com Holdings, LLC looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.75× the median modeled value of Seed Retailing companies in 2016–2018 (115 peers) — value vs value, same stage and era.
Dormant
  • Last raise 9.3 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

eSalon.com Holdings, LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
15.3 yr record
Peak capital year was 2017 with $12.6M across 4 filings.
Market position
ahead of 85% of Retailing peers
Capital scale is ahead of 85% of Retailing peers; modeled value is above 76% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Needs review
Row-level filing totals differ from canonical totals, so amendment/superseded filtering should be checked.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2017: $12.6M across 4 filings.
  • Largest single filing was $3.1M on 2017-03-10.
  • Filing rows sum to $24.7M, while canonical raised total is $15.3M; likely amendments/superseded rows are mixed into the detail view.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
  • Canonical filtering should be tightened before using row-level totals for diligence.
Where it sits in Retailing

eSalon.com Holdings, LLC is one of 2347 Retailing companies tracked from PACIFIC PALISADES. By capital raised it ranks in the upper tier (ahead of 85% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
3
Investors (latest)
2017-03-10
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MSeed · 2011-03-31 Raised $1.7M (real) Modeled valuation $11M (est)Seed2011Seed · 2012-02-13 Raised $3.1M (real) Modeled valuation $20M (est)Seed2012Seed · 2013-02-08 Raised $2.7M (real) Modeled valuation $17M (est)Seed2013Seed · 2014-12-15 Raised $2.0M (real) Modeled valuation $12M (est)Seed2014Seed · 2016-02-12 Raised $2.0M (real) Modeled valuation $13M (est)Seed2016Seed · 2016-03-25 Raised $675K (real) Modeled valuation $4.3M (est)Seed2016Seed · 2017-03-10 Raised $3.1M (real) Modeled valuation $20M (est)Seed2017Seed · 2017-03-10 Raised $3.1M (real) Modeled valuation $20M (est)Seed2017Seed · 2017-03-10 Raised $3.1M (real) Modeled valuation $20M (est)Seed2017Seed · 2017-03-10 Raised $3.1M (real) Modeled valuation $20M (est)Seed2017+$3.1M+$2.7M+$2.0M+$2.0M+$675K+$3.1M+$3.1M+$3.1M+$3.1MCumulative $25M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.7M · 2011
Seed extension$3.1M · 2012
Seed extension$2.7M · 2013
Seed extension$2.0M · 2014
Seed extension$2.0M · 2016
Seed extension$675K · 2016
Seed extension$3.1M · 2017
Seed extension$3.1M · 2017
Seed extension$3.1M · 2017
Seed extension$3.1M · 2017

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$19.8M
Base estimate est.
$2.5M
Conservative case
$155.6M
Upside case
$15.7M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Seed · modeled $10.9M · 2011-03-312011Seed · modeled $19.6M · 2012-02-13Seed · modeled $16.8M · 2013-02-08Seed · modeled $12.5M · 2014-12-15Seed · modeled $12.6M · 2016-02-12Seed · modeled $4.3M · 2016-03-25Seed · modeled $19.8M · 2017-03-10Seed · modeled $19.8M · 2017-03-10Seed · modeled $19.8M · 2017-03-10Seed · modeled $19.8M · 2017-03-102017
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
6.0 yr
Elapsed time used
9.3 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
8 mo
Avg between rounds
$2.6M/yr
Capital velocity
15.3 yr
On record since
2011
First round
10
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 9.7× above median
This company$15.3M
Sector median$1.6M
Latest round — vs other Seed rounds in sector (real $, this stage) 1.9× above median
This company$3.1M
Sector median$1.7M
Modeled value — vs sector median (estimate, all stages) 3.4× above median
This company$19.8M
Sector median$5.8M

Raised more than 85% of sector peers (real $). Modeled value above 76% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #15 of 115.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)BeautyCon Media, Inc. · Seed Raised $4.0M · modeled $25.2M (est)Beaufort Buligo LP · Seed Raised $3.9M · modeled $24.5M (est)Emagine Frankfort Llc · Seed Raised $3.9M · modeled $24.4M (est)VJCS Holdings, Inc. · Seed Raised $3.8M · modeled $23.7M (est)Indie Lee & Co., Inc. · Seed Raised $3.7M · modeled $23.3M (est)Performance Systems Integration, LLC · Seed Raised $3.7M · modeled $23.3M (est)DERMAdoctor, LLC · Seed Raised $3.5M · modeled $22.1M (est)Center For Goods LLC · Seed Raised $3.5M · modeled $22.1M (est)Route Four LLC · Seed Raised $3.5M · modeled $22.1M (est)CBF Holdings Inc. · Seed Raised $3.5M · modeled $22.1M (est)Tot Baby Corp · Seed Raised $6.2M · modeled $21.2M (est)JuiceDelivery, LLC · Seed Raised $5.3M · modeled $20.4M (est)eSalon.com Holdings, LLC (this company) Raised $15.3M · modeled $19.8M (est)eSalon.com Holdings, LLC
CompanyStageRaised · realValue · estvs peer med.
BeautyCon Media, Inc.Seed$4.0M$25.2M2.22×
Beaufort Buligo LPSeed$3.9M$24.5M2.16×
Emagine Frankfort LlcSeed$3.9M$24.4M2.15×
VJCS Holdings, Inc.Seed$3.8M$23.7M2.08×
Indie Lee & Co., Inc.Seed$3.7M$23.3M2.05×
Performance Systems Integration, LLCSeed$3.7M$23.3M2.05×
DERMAdoctor, LLCSeed$3.5M$22.1M1.94×
Center For Goods LLCSeed$3.5M$22.1M1.94×
Route Four LLCSeed$3.5M$22.1M1.94×
CBF Holdings Inc.Seed$3.5M$22.1M1.94×
Tot Baby CorpSeed$6.2M$21.2M1.87×
JuiceDelivery, LLCSeed$5.3M$20.4M1.80×
eSalon.com Holdings, LLC this companySeed$15.3M$19.8M1.75×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.7M2011-03-31$8.6M$10.9M85%
Seed$3.1M2012-02-13$15.5M$19.6M85%
Seed$2.7M2013-02-08$13.3M$16.8M85%
Seed$2.0M2014-12-15$9.9M$12.5M85%
Seed$2.0M2016-02-12$10.0M$12.6M85%
Seed$675K2016-03-25$3.4M$4.3M85%
Seed$3.1M2017-03-10$15.7M$19.8M90%
Seed$3.1M2017-03-10$15.7M$19.8M90%
Seed$3.1M2017-03-10$15.7M$19.8M90%
Seed$3.1M2017-03-10$15.7M$19.8M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.7M2011-03-31
    • First recorded raise — entered as Seed.
    • 6 investors on this round.
  2. Seed$3.1M2012-02-13
    • Raised 10 mo later, in step with the ~13 mo sector norm.
    • Round 1.8× larger than the prior — scaling up.
    • 8 investors on this round.
  3. Seed$2.7M2013-02-08
    • Raised 12 mo later, in step with the ~13 mo sector norm.
    • Round roughly the size of the prior one.
    • 8 investors on this round.
  4. Seed$2.0M2014-12-15
    • Raised again after 22 mo — slower than the ~13 mo sector norm.
    • Round 1.3× smaller than the prior — bridge or down round.
    • 16 investors on this round.
  5. Seed$2.0M2016-02-12
    • Raised 14 mo later, in step with the ~13 mo sector norm.
    • Round roughly the size of the prior one.
    • 9 investors on this round.
  6. Seed$675K2016-03-25
    • Came back fast: 1 mo vs the ~13 mo sector norm.
    • Round 3.0× smaller than the prior — bridge or down round.
    • 5 investors on this round.
  7. Seed$3.1M2017-03-10
    • Raised 11 mo later, in step with the ~13 mo sector norm.
    • Round 4.7× larger than the prior — scaling up.
    • 3 investors on this round.
  8. Seed$3.1M2017-03-10
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 3 investors on this round.
  9. Seed$3.1M2017-03-10
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 3 investors on this round.
  10. Seed$3.1M2017-03-10
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 3 investors on this round.
Intelligence
2017 ~Q4
Modeled next raise · ~8mo cadence
$3.1M
Modeled next size est.range $3.1M$5.0M
1.0×
Last step-up
$2.6M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Registry & provenance

eSalon.com Holdings, LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1668135
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Unrivaled Brands, Inc.RetailingSeed$16.3M$11.8Msame sector · same stage
Stitch Golf Holdings, Inc.RetailingSeed$9.4M$17.2Msame sector · same stage
Mad Rabbit Tattoo, Inc.RetailingSeed$8.4M$14.5Msame sector · same stage
USA Discounters Holding CO IncRetailingSeed$8.0M$18.9Msame sector · same stage
Only Natural Pet Store, LLCRetailingSeed$7.8M$21.7Msame sector · same stage
Olive & June, LLCRetailingSeed$7.5M$22.1Msame sector · same stage
Margaux New York, LLCRetailingSeed$7.3M$16.3Msame sector · same stage
Simple Mills, Inc.RetailingSeed$7.2M$18.9Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
EbLens Equity Holdings, LLCRetailingSeries A$31.8M83%
Athena Club Holdings, Inc.RetailingSeries B$140.8M83%
ACON Germaine Partners, L.P.RetailingSeries A$40.5M83%
PSP Investors, LLCRetailingSeries A$53.4M82%
PSU Holdings, LLCRetailingSeries A$7.1M82%
Ancient Brands Holdings, LLCRetailingSeries C$253.7M82%
Alpha'a, Inc.RetailingPre-Seed$2.5M81%
Maude Group, Inc.RetailingSeries A$12.0M81%
Frequently asked
How much funding has eSalon.com Holdings, LLC raised?
eSalon.com Holdings, LLC has raised approximately $15.3M in disclosed capital across 7 recorded financing rounds, aggregated from public filings.
What is eSalon.com Holdings, LLC's estimated valuation?
Provath's modeled valuation for eSalon.com Holdings, LLC is approximately $19.8M (modeled range $2.5M–$155.6M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is eSalon.com Holdings, LLC at?
eSalon.com Holdings, LLC's latest modeled financing stage is Seed. Its most recent recorded round closed around Fri Mar 10.
What does eSalon.com Holdings, LLC do and where is it based?
eSalon.com Holdings, LLC operates in the Retailing sector, based in PACIFIC PALISADES.
Explore related

See where eSalon.com Holdings, LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

Is this your company?

If you work at eSalon.com Holdings, LLC, claim this profile or suggest a correction. We aggregate from public filings, so help us keep your description, website and links accurate.

Is this your company? Update your profile or add contact details — and choose exactly who can reach you. Reviewed before anything is published.