Companies · Business Services

E-Rewards Inc

PLANO · Business Services

Diligence memoA one-page analyst read on E-Rewards Inc — recommendation, valuation, rhythm, risks.
$66.2M
Total raised · real
11
Rounds
16.1×
Latest step-up
Top 6%
Sector rank · raised
Series B
Latest stage · inferred · Wed Sep 25 2013 00:00:00 GMT+0000 (Coordinated Universal Time)

E-Rewards Inc looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the business services sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.68× the median modeled value of Series B Business Services companies in 2013–2015 (19 peers) — value vs value, same stage and era.
  • Within the normal band (68% of peer median) for its niche.
Dormant
  • Last raise 12.8 yr ago; this sector typically re-raises about every 12 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Business Services

E-Rewards Inc is one of 2438 Business Services companies tracked from PLANO. By capital raised it ranks among the largest (ahead of 95% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$125M$250M$375M$500MSeed · 2009-03-18 Raised $2.1M (real) Modeled valuation $54M (est)Seed2009Series A · 2009-03-18 Raised $6.8M (real) Modeled valuation $140M (est)Series A2009Series B · 2009-12-15 Raised $18M (real) Modeled valuation $400M (est)Series B2009Series B · 2010-05-24 Raised $4.2M (real) Modeled valuation $95M (est)Series B2010Series B · 2010-07-01 Raised $5.7M (real) Modeled valuation $129M (est)Series B2010Series B · 2010-10-07 Raised $4.7M (real) Modeled valuation $107M (est)Series B2010Series B · 2010-10-07 Raised $4.7M (real) Modeled valuation $107M (est)Series B2010Series B · 2011-07-01 Raised $5.7M (real) Modeled valuation $129M (est)Series B2011Series B · 2011-09-20 Raised $4.4M (real) Modeled valuation $100M (est)Series B2011Series B · 2012-03-01 Raised $796K (real) Modeled valuation $18M (est)Series B2012Series B · 2012-03-01 Raised $831K (real) Modeled valuation $19M (est)Series B2012Series B · 2013-09-25 Raised $13M (real) Modeled valuation $305M (est)Series B2013Cumulative $71M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$2.1M · 2009
Series A$6.8M · 2009
Series B$17.6M · 2009
Series B extension$4.2M · 2010
Series B extension$5.7M · 2010
Series B extension$4.7M · 2010
Series B extension$4.7M · 2010
Series B extension$5.7M · 2011
Series B extension$4.4M · 2011
Series B extension$796K · 2012
Series B extension$831K · 2012
Series B extension$13.4M · 2013

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 75%.

Modeled valuation trajectory
$304.5M
Base estimate est.
$34.2M
Conservative case
$1.2B
Upside case
$74.5M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the business services sector profile. Directional, not a quoted figure.

Seed · modeled $54.4M · 2009-03-182009Series A · modeled $139.6M · 2009-03-18Series B · modeled $400.1M · 2009-12-15Series B · modeled $94.9M · 2010-05-24Series B · modeled $128.8M · 2010-07-01Series B · modeled $106.7M · 2010-10-07Series B · modeled $106.7M · 2010-10-07Series B · modeled $129.3M · 2011-07-01Series B · modeled $99.8M · 2011-09-20Series B · modeled $18.1M · 2012-03-01Series B · modeled $18.9M · 2012-03-01Series B · modeled $304.5M · 2013-09-252013
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
69%
Survival probability
46% low · 85% high
1.34×/yr
Annual markup
1.63×/yr upside case
6.0 yr
Elapsed time used
12.8 yr actual, capped for stale marks
business services
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
5 mo
Avg between rounds
$14.6M/yr
Capital velocity
17.3 yr
On record since
2009
First round
12
Rounds on file
How it compares to the market

Benchmarked against 2438 companies in Business Services. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 46× above median
This company$66.2M
Sector median$1.5M
Latest round — vs other Series B rounds in sector (real $, this stage) 0.7× of median
This company$13.4M
Sector median$19.0M
Modeled value — vs sector median (estimate, all stages) 20× above median
This company$304.5M
Sector median$15.1M

Raised more than 95% of sector peers (real $). Modeled value above 94% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #15 of 19.

This companyCohort peer
$100.0M$1.0B$10.0M$100.0MCapital raised (log)Kpa Investment Holdings, Llc · Series B Raised $28.6M · modeled $648.4M (est)Entercom Communications Corp · Series B Raised $27.5M · modeled $624.5M (est)ASX Ltd. · Series B Raised $27.4M · modeled $623.1M (est)AgilOne, Inc. · Series B Raised $35.0M · modeled $567.8M (est)NeueHouse LLC · Series B Raised $40.5M · modeled $567.8M (est)Media6Degrees Inc · Series B Raised $57.5M · modeled $552.4M (est)TCG Vulcan Holdings, LLC · Series B Raised $23.3M · modeled $528.6M (est)GuideSpark, Inc. · Series B Raised $22.9M · modeled $504.9M (est)TCG Diamond Holdings, LLC · Series B Raised $19.8M · modeled $450.0M (est)Allegiance Software, Inc. · Series B Raised $60.8M · modeled $449.9M (est)KI Equity Holdings, LLC · Series B Raised $18.1M · modeled $411.4M (est)Sciquest Inc · Series B Raised $26.3M · modeled $390.3M (est)E-Rewards Inc (this company) Raised $66.2M · modeled $304.5M (est)E-Rewards Inc
CompanyStageRaised · realValue · estvs peer med.
Kpa Investment Holdings, LlcSeries B$28.6M$648.4M1.44×
Entercom Communications CorpSeries B$27.5M$624.5M1.39×
ASX Ltd.Series B$27.4M$623.1M1.39×
AgilOne, Inc.Series B$35.0M$567.8M1.26×
NeueHouse LLCSeries B$40.5M$567.8M1.26×
Media6Degrees IncSeries B$57.5M$552.4M1.23×
TCG Vulcan Holdings, LLCSeries B$23.3M$528.6M1.18×
GuideSpark, Inc.Series B$22.9M$504.9M1.12×
TCG Diamond Holdings, LLCSeries B$19.8M$450.0M1.00×
Allegiance Software, Inc.Series B$60.8M$449.9M1.00×
KI Equity Holdings, LLCSeries B$18.1M$411.4M0.91×
Sciquest IncSeries B$26.3M$390.3M0.87×
E-Rewards Inc this companySeries B$66.2M$304.5M0.68×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$2.1M2009-03-18$10.7M$54.4M90%
Series A$6.8M2009-03-18$30.7M$139.6M90%
Series B$17.6M2009-12-15$97.9M$400.1M90%
Series B$4.2M2010-05-24$23.2M$94.9M90%
Series B$5.7M2010-07-01$31.5M$128.8M90%
Series B$4.7M2010-10-07$26.1M$106.7M90%
Series B$4.7M2010-10-07$26.1M$106.7M90%
Series B$5.7M2011-07-01$31.6M$129.3M90%
Series B$4.4M2011-09-20$24.4M$99.8M90%
Series B$796K2012-03-01$4.4M$18.1M90%
Series B$831K2012-03-01$4.6M$18.9M90%
Series B$13.4M2013-09-25$74.5M$304.5M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$2.1M2009-03-18
    • First recorded raise — entered as Seed.
  2. Series A$6.8M2009-03-18
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 3.2× larger than the prior — scaling up.
  3. Series B$17.6M2009-12-15
    • Raised 9 mo later, in step with the ~12 mo sector norm.
    • Round 2.6× larger than the prior — scaling up.
  4. Series B$4.2M2010-05-24
    • Came back fast: 5 mo vs the ~12 mo sector norm.
    • Round 4.2× smaller than the prior — bridge or down round.
  5. Series B$5.7M2010-07-01
    • Came back fast: 1 mo vs the ~12 mo sector norm.
    • Round 1.4× larger than the prior — scaling up.
  6. Series B$4.7M2010-10-07
    • Came back fast: 3 mo vs the ~12 mo sector norm.
    • Round roughly the size of the prior one.
  7. Series B$4.7M2010-10-07
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
  8. Series B$5.7M2011-07-01
    • Raised 9 mo later, in step with the ~12 mo sector norm.
    • Round roughly the size of the prior one.
  9. Series B$4.4M2011-09-20
    • Came back fast: 3 mo vs the ~12 mo sector norm.
    • Round roughly the size of the prior one.
  10. Series B$796K2012-03-01
    • Came back fast: 5 mo vs the ~12 mo sector norm.
    • Round 5.5× smaller than the prior — bridge or down round.
  11. Series B$831K2012-03-01
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
  12. Series B$13.4M2013-09-25
    • Raised again after 19 mo — slower than the ~12 mo sector norm.
    • Round 16.1× larger than the prior — scaling up.
Intelligence
2014 ~Q1
Modeled next raise · ~5mo cadence
$40.2M
Modeled next size est.range $26.1M$64.4M
16.1×
Last step-up
$14.6M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Stephen Davis7 other2009-03
A. Bruce Johnston1 other2009-03
Donald J. Carty1 other2009-03
Harold M. Brierley1 other2009-03
John H. McArthur1 other2009-03
Kathleen H Rowley1 other2012-03
Kurt Rodrick Knapton1 other2011-07
Nathan Rodrick Runnicles1 other2011-07
A. Bruce A. Johnston2009-12
Braxton A. Carter2013-09
Braxton D. Carter2010-05
Bruce A. Johnston2012-03
Bryce A. Youngren2013-09
Bryce D. Youngren2009-03
Christopher Havemann2009-03
David D. Anderson2010-05
David M. Anderson2009-03
David Mellinger2009-03
Geoffrey A. Westmore2013-09
Geoffrey D. Westmore2009-03
Harry D. Taylor2009-03
John A. Deighton2009-03
John Craig Rothwell2012-03
John Giles Rothwell2013-09
Registry & provenance

E-Rewards Inc is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1092364
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Insight Holdings (DE), Inc.Business ServicesSeries D+$228.2M$5.4Bnetwork3 shared operators · same sector
Allegiance Software, Inc.Business ServicesSeries B$60.8M$449.9Msame sector · same stage
Chili Piper, Inc.Business ServicesSeries B$59.7M$157.8Msame sector · same stage
Zimperium, Inc.Business ServicesSeries B$58.0M$340.7Msame sector · same stage
Media6Degrees IncBusiness ServicesSeries B$57.5M$552.4Msame sector · same stage
OCO Holdings, Inc.Business ServicesSeries B$54.9M$159.0Msame sector · same stage
Kyriba Corp.Business ServicesSeries B$87.7M$227.1Msame sector · same stage
DailyFeats Inc.Business ServicesSeries B$48.3M$497.7Msame sector · same stage
Frequently asked
How much funding has E-Rewards Inc raised?
E-Rewards Inc has raised approximately $66.2M in disclosed capital across 11 recorded financing rounds, aggregated from public filings.
What is E-Rewards Inc's estimated valuation?
Provath's modeled valuation for E-Rewards Inc is approximately $304.5M (modeled range $34.2M–$1.2B). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is E-Rewards Inc at?
E-Rewards Inc's latest modeled financing stage is Series B. Its most recent recorded round closed around Wed Sep 25.
What does E-Rewards Inc do and where is it based?
E-Rewards Inc operates in the Business Services sector, based in PLANO.
Explore related

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