Companies · Food & Beverage

Bright Cellars Inc.

Milwaukee · Food & Beverage · refined from filed group “Other Technology

Diligence memoA one-page analyst read on Bright Cellars Inc. — recommendation, valuation, rhythm, risks.
$13.8M
Total raised · real
5
Rounds
6.6×
Latest step-up
Top 8%
Sector rank · raised
Series A
Latest stage · inferred · Fri Feb 22 2019 00:00:00 GMT+0000 (Coordinated Universal Time)

Bright Cellars Inc. looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.98× the median modeled value of Series A Food & Beverage companies in 2019–2021 (14 peers) — value vs value, same stage and era.
Dormant
  • Last raise 7.4 yr ago; this sector typically re-raises about every 15 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Food & Beverage

Bright Cellars Inc. is one of 567 Food & Beverage companies tracked from Milwaukee. By capital raised it ranks among the largest (ahead of 93% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
25
Investors (latest)
2019-02-22
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$50M$100M$150M$200MPre-Seed · 2014-12-31 Raised $367K (real) Modeled valuation $8.5M (est)$367K$8.5MPre-Seed2014Seed · 2015-08-06 Raised $1.8M (real) Modeled valuation $34M (est)$1.8M$34MSeed2015Seed · 2016-09-16 Raised $1.5M (real) Modeled valuation $28M (est)$1.5M$28MSeed2016Seed · 2017-10-19 Raised $1.3M (real) Modeled valuation $25M (est)$1.3M$25MSeed2017Series A · 2019-02-22 Raised $8.8M (real) Modeled valuation $133M (est)$8.8M$133MSeries A2019+$1.8M+$1.5M+$1.3M+$8.8MCumulative $14M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$367K · 2014
Seed$1.8M · 2015
Seed extension$1.5M · 2016
Seed extension$1.3M · 2017
Series A$8.8M · 2019

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$132.6M
Base estimate est.
$11.9M
Conservative case
$721.0M
Upside case
$39.8M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Pre-Seed · modeled $8.5M · 2014-12-312014Seed · modeled $33.7M · 2015-08-06Seed · modeled $27.9M · 2016-09-16Seed · modeled $24.5M · 2017-10-19Series A · modeled $132.6M · 2019-02-222019
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
55%
Survival probability
30% low · 75% high
1.35×/yr
Annual markup
1.70×/yr upside case
6.0 yr
Elapsed time used
7.3 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
12 mo
Avg between rounds
$3.3M/yr
Capital velocity
11.5 yr
On record since
2014
First round
5
Rounds on file
How it compares to the market

Benchmarked against 567 companies in Food & Beverage. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 11× above median
This company$13.8M
Sector median$1.2M
Latest round — vs other Series A rounds in sector (real $, this stage) 1.8× above median
This company$8.8M
Sector median$5.0M
Modeled value — vs sector median (estimate, all stages) 13× above median
This company$132.6M
Sector median$10.6M

Raised more than 93% of sector peers (real $). Modeled value above 96% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #2 of 14.

This companyCohort peer
$10.0M$100.0M$1.0B$1.0M$10.0M$100.0MCapital raised (log)Drop Kitchen, Inc. · Series A Raised $19.8M · modeled $189.6M (est)Lagom Kitchen Co · Series A Raised $9.9M · modeled $113.0M (est)Wildpack Beverage Alberta Inc. · Series A Raised $8.6M · modeled $103.7M (est)Toast Spirits LLC · Series A Raised $27.2M · modeled $82.9M (est)Black Frost Distilling, LLC · Series A Raised $5.0M · modeled $75.7M (est)Durham Distillery, LLC · Series A Raised $4.5M · modeled $68.1M (est)Epic Kitchens, Inc. · Series A Raised $5.9M · modeled $65.9M (est)Blue Run Spirits, LLC · Series A Raised $5.0M · modeled $52.6M (est)Kitchen Hub Inc. · Series A Raised $4.0M · modeled $41.1M (est)Core Brewing & Distilling Company, LLC · Series A Raised $9.2M · modeled $33.4M (est)Kuleana Spirits, Inc. · Series A Raised $6.9M · modeled $28.8M (est)Bright Cellars Inc. (this company) Raised $13.8M · modeled $132.6M (est)Bright Cellars Inc.
CompanyStageRaised · realValue · estvs peer med.
Drop Kitchen, Inc.Series A$19.8M$189.6M2.83×
Bright Cellars Inc. this companySeries A$13.8M$132.6M1.98×
Lagom Kitchen CoSeries A$9.9M$113.0M1.69×
Wildpack Beverage Alberta Inc.Series A$8.6M$103.7M1.55×
Toast Spirits LLCSeries A$27.2M$82.9M1.24×
Black Frost Distilling, LLCSeries A$5.0M$75.7M1.13×
Durham Distillery, LLCSeries A$4.5M$68.1M1.02×
Epic Kitchens, Inc.Series A$5.9M$65.9M0.98×
Blue Run Spirits, LLCSeries A$5.0M$52.6M0.79×
Kitchen Hub Inc.Series A$4.0M$41.1M0.61×
Core Brewing & Distilling Company, LLCSeries A$9.2M$33.4M0.50×
Kuleana Spirits, Inc.Series A$6.9M$28.8M0.43×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$367K2014-12-31$2.0M$8.5M85%
Seed$1.8M2015-08-06$9.1M$33.7M85%
Seed$1.5M2016-09-16$7.5M$27.9M90%
Seed$1.3M2017-10-19$6.6M$24.5M90%
Series A$8.8M2019-02-22$39.8M$132.6M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$367K2014-12-31
    • First recorded raise — entered as Pre-Seed.
    • 5 investors on this round.
  2. Seed$1.8M2015-08-06
    • Came back fast: 7 mo vs the ~15 mo sector norm.
    • Round 4.9× larger than the prior — scaling up.
    • 8 investors on this round.
  3. Seed$1.5M2016-09-16
    • Raised 13 mo later, in step with the ~15 mo sector norm.
    • Round roughly the size of the prior one.
    • 14 investors on this round.
  4. Seed$1.3M2017-10-19
    • Raised 13 mo later, in step with the ~15 mo sector norm.
    • Round roughly the size of the prior one.
    • 7 investors on this round.
  5. Series A$8.8M2019-02-22
    • Raised 16 mo later, in step with the ~15 mo sector norm.
    • Round 6.6× larger than the prior — scaling up.
    • 25 investors on this round.
Intelligence
2020 ~Q1
Modeled next raise · ~12mo cadence
$26.3M
Modeled next size est.range $17.1M$42.1M
6.6×
Last step-up
$3.3M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Christopher Abele1 other2015-08
James Sietstra2015-08
Joseph Laurendi2014-12
Richard Yau2014-12
Registry & provenance

Bright Cellars Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1630276
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Real McCoy Spirits, Corp.Food & BeverageSeries A$13.9M$23.7Msame sector · same stage
Theo Chocolate, Inc.Food & BeverageSeries A$13.0M$42.7Msame sector · same stage
Basil Street Cafe, Inc.Food & BeverageSeries A$12.9M$28.1Msame sector · same stage
Casa Del Sol Spirits Co.Food & BeverageSeries A$12.8M$12.8Msame sector · same stage
Rebecca Creek Distillery, LLCFood & BeverageSeries A$15.3M$227.0Msame sector · same stage
Pure Madness Brewery Group, LLCFood & BeverageSeries A$16.0M$11.0Msame sector · same stage
Cambio Roasters, LLCFood & BeverageSeries A$16.2M$30.2Msame sector · same stage
Belle Isle Craft Spirits, Inc.Food & BeverageSeries A$11.4M$5.4Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Brightcove IncOther TechnologySeries B$34.8M89%
Brightn, Inc.Other TechnologyPre-Seed$1.2M88%
CellarEye, Inc.Other TechnologyPre-Seed$19.5M88%
Brighthome, Inc.Other TechnologySeed$40.9M87%
Bright Bucks, Inc.Other TechnologyPre-Seed$18.6M87%
Brightest, Inc.Other TechnologyPre-Seed$19.1M87%
Bright.Md Inc.Other TechnologySeries B$509.5M87%
Wine Plum, Inc.Other TechnologySeries A$184.7M87%
Frequently asked
How much funding has Bright Cellars Inc. raised?
Bright Cellars Inc. has raised approximately $13.8M in disclosed capital across 5 recorded financing rounds, aggregated from public filings.
What is Bright Cellars Inc.'s estimated valuation?
Provath's modeled valuation for Bright Cellars Inc. is approximately $132.6M (modeled range $11.9M–$721.0M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Bright Cellars Inc. at?
Bright Cellars Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Fri Feb 22.
What does Bright Cellars Inc. do and where is it based?
Bright Cellars Inc. operates in the Food & Beverage sector, based in Milwaukee.
Explore related

See where Bright Cellars Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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