Companies · Other Technology

Automattic Inc.

SAN FRANCISCO · Other Technology · https://automattic.com/about/

Diligence memoA one-page analyst read on Automattic Inc. — recommendation, valuation, rhythm, risks.
$815.7M
Total raised · real
4
Rounds
3.4×
Latest step-up
Top 1%
Sector rank · raised
Series D+
Latest stage · inferred · Tue Feb 02 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Automattic Inc. looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the technology sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.99× the median modeled value of Series D+ Other Technology companies in 2019–2021 (105 peers) — value vs value, same stage and era.
Dormant
  • Last raise 5.4 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other Technology

Automattic Inc. is one of 21292 Other Technology companies tracked from SAN FRANCISCO. By capital raised it ranks among the largest (ahead of 100% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%

operates a technology-led product inferred from public copy

Grounded in: “You are a venture analyst

Around the world, building the internet’s operating system—and a better way to work. In a world of tech companies fighting for growth at any cost, imagine one that gives away its most successful product for free—and has been doing it for 20 years. Whereas an increasing number of tech firms spend the

Around the world, building the internet’s operating system—and a better way to work. In a world of tech companies fighting for growth at any cost, imagine one that gives away its most successful product for free—and has been doing it for 20 years. Whereas an increasing number of tech firms spend their energy locking customers into closed,… In a world of tech companies fighting for growth at any cost, imagine one that gives away its most successful product for free — and has been doing it for 20 years . Whereas an increasing number of tech firms spend their energy locking customers into closed, ever-worsening platforms designed to extract value at any cost (including the customer’s right to privacy), picture yourself working at a company that prioritizes and protects our customers’ freedom to use all the tools of the open web. Including those we don’t make ourselves. With a founding product so successful, schoolchildren know it by name. A product so ubiquitous, it powers over 40% of all websites. And that’s just one of the things we make. We’re the people behind WordPress.com , WooCommerce , Tumblr , Simplenote , Jetpack , Longreads , Day One , Pocket Casts , and more. We believe in

Find Automattic online

Trades publicly as Automattic.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
13
Investors (latest)
2021-02-02
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5B$5.0B$7.5B$10.0BSeries D+ · 2014-05-02 Raised $160M (real) Modeled valuation $5.1B (est)$160M$5.1BSeries D+2014Series D+ · 2019-09-16 Raised $300M (real) Modeled valuation $9.5B (est)$300M$9.5BSeries D+2019Series D+ · 2019-12-11 Raised $81M (real) Modeled valuation $2.6B (est)$81M$2.6BSeries D+2019Series D+ · 2021-02-02 Raised $275M (real) Modeled valuation $7.5B (est)$275M$7.5BSeries D+2021+$300M+$81M+$275MCumulative $816M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series D+$160.0M · 2014
Series D+ extension$300.0M · 2019
Series D+ extension$80.7M · 2019
Series D+ extension$275.0M · 2021

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed, Series A, Series B, Series C — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 17%.

Modeled valuation trajectory
$7.5B
Base estimate est.
$1.5B
Conservative case
$15.3B
Upside case
$2.3B
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series D+a $100M–$400M round). Valuation is modeled from stage benchmarks scaled by the technology sector profile. Directional, not a quoted figure.

Series D+ · modeled $5.1B · 2014-05-022014Series D+ · modeled $9.5B · 2019-09-16Series D+ · modeled $2.6B · 2019-12-11Series D+ · modeled $7.5B · 2021-02-022021
Model inputs · modeled:benchmark-stage-stepup-v1
12%
Dilution assumption
Implied ownership sold in the financing.
83%
Survival probability
67% low · 92% high
1.29×/yr
Annual markup
1.44×/yr upside case
5.4 yr
Elapsed time used
5.4 yr actual, capped for stale marks
technology
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
27 mo
Avg between rounds
$120.7M/yr
Capital velocity
12.2 yr
On record since
2014
First round
4
Rounds on file
How it compares to the market

Benchmarked against 21292 companies in Other Technology. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 257× above median
This company$815.7M
Sector median$3.2M
Latest round — vs other Series D+ rounds in sector (real $, this stage) 2.4× above median
This company$275.0M
Sector median$115.0M
Modeled value — vs sector median (estimate, all stages) 201× above median
This company$7.5B
Sector median$37.3M

Raised more than 100% of sector peers (real $). Modeled value above 100% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series D+) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #12 of 105.

This companyCohort peer
$1.0B$10.0B$100.0B$100.0M$1.0B$10.0BCapital raised (log)Dataminr, Inc. · Series D+ Raised $911.6M · modeled $10.4B (est)2U, Inc. · Series D+ Raised $410.2M · modeled $10.2B (est)KnowBe4, Inc. · Series D+ Raised $384.2M · modeled $9.8B (est)Automation Anywhere, Inc. · Series D+ Raised $290.0M · modeled $9.2B (est)Courier Plus, Inc. · Series D+ Raised $323.7M · modeled $8.6B (est)Microsoft Corp · Series D+ Raised $270.3M · modeled $8.5B (est)FCID Holdings, Inc. · Series D+ Raised $289.1M · modeled $8.2B (est)RigUp, Inc. · Series D+ Raised $771.7M · modeled $8.0B (est)Freshworks Inc. · Series D+ Raised $439.6M · modeled $7.9B (est)Turo Inc. · Series D+ Raised $446.8M · modeled $7.9B (est)Unqork Inc. · Series D+ Raised $364.2M · modeled $7.7B (est)Automattic Inc. (this company) Raised $815.7M · modeled $7.5B (est)Automattic Inc.
CompanyStageRaised · realValue · estvs peer med.
Dataminr, Inc.Series D+$911.6M$10.4B2.78×
2U, Inc.Series D+$410.2M$10.2B2.73×
KnowBe4, Inc.Series D+$384.2M$9.8B2.61×
Automation Anywhere, Inc.Series D+$290.0M$9.2B2.44×
Courier Plus, Inc.Series D+$323.7M$8.6B2.28×
Microsoft CorpSeries D+$270.3M$8.5B2.26×
FCID Holdings, Inc.Series D+$289.1M$8.2B2.18×
RigUp, Inc.Series D+$771.7M$8.0B2.14×
Freshworks Inc.Series D+$439.6M$7.9B2.11×
Turo Inc.Series D+$446.8M$7.9B2.11×
Unqork Inc.Series D+$364.2M$7.7B2.06×
Automattic Inc. this companySeries D+$815.7M$7.5B1.99×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series D+$160.0M2014-05-02$1.3B$5.1B85%
Series D+$300.0M2019-09-16$2.5B$9.5B90%
Series D+$80.7M2019-12-11$672.4M$2.6B90%
Series D+$275.0M2021-02-02$2.3B$7.5B90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series D+$160.0M2014-05-02
    • First recorded raise — entered as Series D+.
    • 13 investors on this round.
  2. Series D+$300.0M2019-09-16
    • Raised again after 64 mo — slower than the ~13 mo sector norm.
    • Round 1.9× larger than the prior — scaling up.
    • 1 investor on this round.
  3. Series D+$80.7M2019-12-11
    • Came back fast: 3 mo vs the ~13 mo sector norm.
    • Round 3.7× smaller than the prior — bridge or down round.
    • 4 investors on this round.
  4. Series D+$275.0M2021-02-02
    • Raised 14 mo later, in step with the ~13 mo sector norm.
    • Round 3.4× larger than the prior — scaling up.
    • 13 investors on this round.
Intelligence
2023 ~Q2
Modeled next raise · ~27mo cadence
$825.0M
Modeled next size est.range $536.2M$1.3B
3.4×
Last step-up
$120.7M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Tony Conrad17 other2019-09
Philip Black5 other2014-05
Toni Schneider4 other2014-05
Stuart West1 other2014-05
Ann Dunwoody2019-09
Anthony Conrad2014-05
Matthew Mullenweg2014-05
Paul Sieminski2014-05
Phillip Black2019-12
Susan Decker2021-02
Registry & provenance

Automattic Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1608418
SEC CIK
Recent activity

Discovered from automattic — the partnerships, launches, hiring and press it publishes about itself. Evidence the company is alive and what it is doing now, not financial data.

Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
23andMe, Inc.Other TechnologySeries D+$819.5M$2.3Bsame sector · same stage
RigUp, Inc.Other TechnologySeries D+$771.7M$8.0Bsame sector · same stage
Niantic, Inc.Other TechnologySeries D+$766.2M$6.7Bsame sector · same stage
NantHealth, Inc.Other TechnologySeries D+$745.1M$3.8Bsame sector · same stage
Dataminr, Inc.Other TechnologySeries D+$911.6M$10.4Bsame sector · same stage
Raintank Inc.Other TechnologySeries D+$913.7M$1.9Bsame sector · same stage
Whatnot Inc.Other TechnologySeries D+$935.1M$1.9Bsame sector · same stage
TripActions, Inc.Other TechnologySeries D+$1.0B$6.3Bsame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Automaton, Inc.Other TechnologySeries B$145.8M76%
Automaton Marketing Inc.Other TechnologySeed$11.9M76%
Universe
Design and build any kind of website. On your iPhone or iPad.
73%
Utopia Labs CorpSoftware / TechSeries B$377.8M73%
Autonomize, Inc.RoboticsSeries B$138.7M73%
Mindee Inc
AI Document Understanding API
RegtechSeries A$60.6M72%
Artificial, Inc.Other TechnologySeries B$503.0M72%
Prox
AI technical support for complex physical products
Climate / Cleantech72%
Frequently asked
How much funding has Automattic Inc. raised?
Automattic Inc. has raised approximately $815.7M in disclosed capital across 4 recorded financing rounds, aggregated from public filings.
What is Automattic Inc.'s estimated valuation?
Provath's modeled valuation for Automattic Inc. is approximately $7.5B (modeled range $1.5B–$15.3B). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Automattic Inc. at?
Automattic Inc.'s latest modeled financing stage is Series D+. Its most recent recorded round closed around Tue Feb 02.
What does Automattic Inc. do and where is it based?
Automattic Inc. operates in the Other Technology sector, based in SAN FRANCISCO. Around the world, building the internet’s operating system—and a better way to work. In a world of tech companies fighting for growth at any cost, imagine one that gives away its most successful product for free—and has been doing it for 20 years. Whereas an increasing number of tech firms spend the
Explore related

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