Diligence memo · auto-generated · as of July 2, 2026
Attitude Drinks Inc.
Attitude Drinks Inc. looks over-valued against its niche peers and is dormant on financing cadence.
Businessfiled
Attitude Drinks Inc. operates in Other, based in PALM BEACH GARDENS.
Sector still resolves to a broad 'Other' bucket, so operating comparables below are weaker than for a tightly-classified peer.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Attitude Drinks Inc. has raised $2.5M in disclosed capital across 4 recorded rounds, aggregated from public filings. Its latest round is modeled as Pre-Seed (a round under $1.0M).
Largest single filing: $1.0M on 2012-02-22.
Most recent recorded round closed around 2012-02-22.
Valuation (modeled)modeled
Provath models Attitude Drinks Inc. at approximately $23M (range $667K–$262M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Over-valued. Modeled value is 3.07× the median modeled value of Pre-Seed Other companies in 2010–2012 (1459 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 4 months.
Last raise 14.4 yr ago; this sector typically re-raises about every 11 months.
Silent for over 3× the sector's normal cadence.
The last round stepped up 2.0× from the prior — scaling.
Comparablesmixed
Capital scale ranks ahead of 53% of Other peers (25015 compared).
Modeled value ranks above 57% of those peers.
Closest niche peers: Crown Rock Lenders, LLC, Lucas Venture Group V, LLC, Direct 2 Manufacturer, LLC, Suter Joshua Scott, Joy Of The Game, Llc.
Peoplefiled
6 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
Modeled above niche peers — valuation risk on entry.
Broad sector classification weakens peer comparison.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.