Companies · Retailing

AORA Mexico, Inc.

NEW YORK CITY · Retailing

Diligence memoA one-page analyst read on AORA Mexico, Inc. — recommendation, valuation, rhythm, risks.
$1.4M
Total raised · real
5
Rounds
1.7×
Latest step-up
Top 54%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Tue Jan 28 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

AORA Mexico, Inc. looks fair against its niche peers and is quiet on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.94× the median modeled value of Pre-Seed Retailing companies in 2025–2027 (49 peers) — value vs value, same stage and era.
  • Within the normal band (94% of peer median) for its niche.
Quiet
  • Last raise 17 mo ago; this sector typically re-raises about every 13 months.
  • Slightly overdue versus sector cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

AORA Mexico, Inc. is one of 2347 Retailing companies tracked from NEW YORK CITY. By capital raised it ranks mid-pack (ahead of 47% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
1
Investors (latest)
2022
Year incorporated
2025-01-28
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$1.3M$2.5M$3.8M$5.0MPre-Seed · 2023-03-16 Raised $550K (real) Modeled valuation $2.0M (est)$550K$2.0MPre-Seed2023Pre-Seed · 2023-07-03 Raised $125K (real) Modeled valuation $429K (est)$125K$429KPre-Seed2023Pre-Seed · 2023-12-13 Raised $350K (real) Modeled valuation $1.1M (est)$350K$1.1MPre-Seed2023Pre-Seed · 2023-12-13 Raised $225K (real) Modeled valuation $682K (est)$225K$682KPre-Seed2023Pre-Seed · 2024-07-01 Raised $150K (real) Modeled valuation $391K (est)$150K$391KPre-Seed2024Pre-Seed · 2025-01-28 Raised $250K (real) Modeled valuation $555K (est)$250K$555KPre-Seed2025+$125K+$350K+$225K+$150K+$250KCumulative $1.6M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$550K · 2023
Pre-Seed extension$125K · 2023
Pre-Seed extension$350K · 2023
Pre-Seed extension$225K · 2023
Pre-Seed extension$150K · 2024
Pre-Seed extension$250K · 2025

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$555K
Base estimate est.
$150K
Conservative case
$1.6M
Upside case
$1.4M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $2.0M · 2023-03-162023Pre-Seed · modeled $429K · 2023-07-03Pre-Seed · modeled $1.1M · 2023-12-13Pre-Seed · modeled $682K · 2023-12-13Pre-Seed · modeled $391K · 2024-07-01Pre-Seed · modeled $555K · 2025-01-282025
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.32×/yr
Annual markup
1.78×/yr upside case
1.4 yr
Elapsed time used
1.4 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
4 mo
Avg between rounds
$761K/yr
Capital velocity
3.3 yr
On record since
2023
First round
6
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.9× of median
This company$1.4M
Sector median$1.6M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 0.8× of median
This company$250K
Sector median$323K
Modeled value — vs sector median (estimate, all stages) 0.1× of median
This company$555K
Sector median$5.8M

Raised more than 47% of sector peers (real $). Modeled value above 4% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #27 of 49.

This companyCohort peer
$100K$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)Good Eat'n, Inc. · Pre-Seed Raised $1.3M · modeled $2.2M (est)Good Luck Lai Network Technology Co., Ltd · Pre-Seed Raised $1.0M · modeled $2.1M (est)Zeya, Inc. · Pre-Seed Raised $930K · modeled $2.0M (est)Universal Safety Products, Inc. · Pre-Seed Raised $1.0M · modeled $1.9M (est)DirtHammer, Inc. · Pre-Seed Raised $800K · modeled $1.8M (est)Tbbns Llc · Pre-Seed Raised $1.0M · modeled $1.7M (est)PrimePick Corp · Pre-Seed Raised $975K · modeled $1.6M (est)Fire Department Coffee, Inc. · Pre-Seed Raised $900K · modeled $1.5M (est)Pet Krewe Inc. · Pre-Seed Raised $2.8M · modeled $1.5M (est)Whiteout Agave Co · Pre-Seed Raised $740K · modeled $1.5M (est)AQX Brands, Inc. · Pre-Seed Raised $700K · modeled $1.4M (est)Burnd Llc · Pre-Seed Raised $750K · modeled $1.3M (est)AORA Mexico, Inc. (this company) Raised $1.4M · modeled $555K (est)AORA Mexico, Inc.
CompanyStageRaised · realValue · estvs peer med.
Good Eat'n, Inc.Pre-Seed$1.3M$2.2M3.72×
Good Luck Lai Network Technology Co., LtdPre-Seed$1.0M$2.1M3.60×
Zeya, Inc.Pre-Seed$930K$2.0M3.44×
Universal Safety Products, Inc.Pre-Seed$1.0M$1.9M3.23×
DirtHammer, Inc.Pre-Seed$800K$1.8M3.06×
Tbbns LlcPre-Seed$1.0M$1.7M2.80×
PrimePick CorpPre-Seed$975K$1.6M2.76×
Fire Department Coffee, Inc.Pre-Seed$900K$1.5M2.57×
Pet Krewe Inc.Pre-Seed$2.8M$1.5M2.56×
Whiteout Agave CoPre-Seed$740K$1.5M2.52×
AQX Brands, Inc.Pre-Seed$700K$1.4M2.29×
Burnd LlcPre-Seed$750K$1.3M2.11×
AORA Mexico, Inc. this companyPre-Seed$1.4M$555K0.94×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$550K2023-03-16$3.1M$2.0M90%
Pre-Seed$125K2023-07-03$694K$429K90%
Pre-Seed$350K2023-12-13$1.9M$1.1M90%
Pre-Seed$225K2023-12-13$1.3M$682K90%
Pre-Seed$150K2024-07-01$833K$391K90%
Pre-Seed$250K2025-01-28$1.4M$555K90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$550K2023-03-16
    • First recorded raise — entered as Pre-Seed.
    • 8 investors on this round.
  2. Pre-Seed$125K2023-07-03
    • Came back fast: 4 mo vs the ~13 mo sector norm.
    • Round 4.4× smaller than the prior — bridge or down round.
    • 2 investors on this round.
  3. Pre-Seed$350K2023-12-13
    • Came back fast: 5 mo vs the ~13 mo sector norm.
    • Round 2.8× larger than the prior — scaling up.
    • 2 investors on this round.
  4. Pre-Seed$225K2023-12-13
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.6× smaller than the prior — bridge or down round.
    • 2 investors on this round.
  5. Pre-Seed$150K2024-07-01
    • Came back fast: 7 mo vs the ~13 mo sector norm.
    • Round 1.5× smaller than the prior — bridge or down round.
    • 1 investor on this round.
  6. Pre-Seed$250K2025-01-28
    • Came back fast: 7 mo vs the ~13 mo sector norm.
    • Round 1.7× larger than the prior — scaling up.
    • 1 investor on this round.
Intelligence
2025 ~Q2
Modeled next raise · ~4mo cadence
$417K
Modeled next size est.range $271K$667K
1.7×
Last step-up
$761K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Jaspar Eyears2023-03
Noureddine Tayara2023-03
Rodrigo Penafiel2023-03
Registry & provenance

AORA Mexico, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1973510
SEC CIK
2022
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Trunk Club IncRetailingPre-Seed$1.4M$1.4Msame sector · same stage
Drink Progressively Group IncRetailingPre-Seed$1.4M$861Ksame sector · same stage
Campus Comforts IncRetailingPre-Seed$1.5M$249Ksame sector · same stage
Eighty4, LLCRetailingPre-Seed$1.3M$966Ksame sector · same stage
Johnstown Plaza Liquors LLCRetailingPre-Seed$1.3M$768Ksame sector · same stage
Italian Experience Corp.RetailingPre-Seed$1.6M$355Ksame sector · same stage
Royal Warrants Inc.RetailingPre-Seed$1.3M$1.2Msame sector · same stage
For Your Bed LLCRetailingPre-Seed$1.2M$1.1Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
La Fattoria Holdings, LLCRetailingPre-Seed$1.8M83%
El Tinieblo International, Inc.RetailingPre-Seed$1.3M82%
Fera Pets, Inc.RetailingPre-Seed$4.6M82%
Adelante Shoe Co.RetailingSeed$2.7M81%
Adv3nture, Inc.RetailingPre-Seed$3.5M80%
Osiris Holdings LLC\ILRetailingSeed$8.2M80%
Apparis, Inc.RetailingSeed$7.9M80%
Allstora, Inc.RetailingSeed$5.0M80%
Frequently asked
How much funding has AORA Mexico, Inc. raised?
AORA Mexico, Inc. has raised approximately $1.4M in disclosed capital across 5 recorded financing rounds, aggregated from public filings.
What is AORA Mexico, Inc.'s estimated valuation?
Provath's modeled valuation for AORA Mexico, Inc. is approximately $555K (modeled range $150K–$1.6M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is AORA Mexico, Inc. at?
AORA Mexico, Inc.'s latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Tue Jan 28.
What does AORA Mexico, Inc. do and where is it based?
AORA Mexico, Inc. operates in the Retailing sector, based in NEW YORK CITY.
Explore related

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