Companies · Retailing

Wildfang Co.

PORTLAND · Retailing

Diligence memoA one-page analyst read on Wildfang Co. — recommendation, valuation, rhythm, risks.
$10.2M
Total raised · real
8
Rounds
0.4×
Latest step-up
Top 20%
Sector rank · raised
Seed
Latest stage · inferred · Tue Mar 25 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

Wildfang Co. looks under-valued against its niche peers and is active on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.13× the median modeled value of Seed Retailing companies in 2025–2027 (35 peers) — value vs value, same stage and era.
Active
  • Last raise 15 mo ago; this sector typically re-raises about every 13 months.
  • Raising on or ahead of the sector's normal rhythm.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Wildfang Co. is one of 2347 Retailing companies tracked from PORTLAND. By capital raised it ranks in the upper tier (ahead of 81% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
4
Investors (latest)
2025-03-25
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$5.0M$10M$15M$20MPre-Seed · 2013-02-04 Raised $550K (real) Modeled valuation $4.3M (est)Pre-Seed2013Seed · 2013-11-21 Raised $2.0M (real) Modeled valuation $12M (est)Seed2013Seed · 2015-04-27 Raised $1.6M (real) Modeled valuation $10M (est)Seed2015Pre-Seed · 2015-04-27 Raised $950K (real) Modeled valuation $7.5M (est)Pre-Seed2015Seed · 2017-06-26 Raised $2.1M (real) Modeled valuation $13M (est)Seed2017Seed · 2018-03-16 Raised $690K (real) Modeled valuation $4.4M (est)Seed2018Seed · 2021-02-22 Raised $2.6M (real) Modeled valuation $14M (est)Seed2021Seed · 2021-09-22 Raised $500K (real) Modeled valuation $2.4M (est)Seed2021Seed · 2025-03-25 Raised $210K (real) Modeled valuation $493K (est)Seed2025+$2.0M+$1.6M+$950K+$2.1M+$690K+$2.6M+$500K+$210KCumulative $11M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$550K · 2013
Seed$2.0M · 2013
Seed extension$1.6M · 2015
Bridge · Seed-stage$950K · 2015smaller follow-on
Seed extension$2.1M · 2017
Seed extension$690K · 2018
Seed extension$2.6M · 2021
Seed extension$500K · 2021
Seed extension$210K · 2025

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$493K
Base estimate est.
$170K
Conservative case
$1.1M
Upside case
$1.1M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $4.3M · 2013-02-042013Seed · modeled $12.5M · 2013-11-21Seed · modeled $10.1M · 2015-04-27Pre-Seed · modeled $7.5M · 2015-04-27Seed · modeled $13.2M · 2017-06-26Seed · modeled $4.4M · 2018-03-16Seed · modeled $14.5M · 2021-02-22Seed · modeled $2.4M · 2021-09-22Seed · modeled $493K · 2025-03-252025
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
1.3 yr
Elapsed time used
1.3 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
18 mo
Avg between rounds
$843K/yr
Capital velocity
13.4 yr
On record since
2013
First round
9
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 6.5× above median
This company$10.2M
Sector median$1.6M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.1× of median
This company$210K
Sector median$1.7M
Modeled value — vs sector median (estimate, all stages) 0.1× of median
This company$493K
Sector median$5.8M

Raised more than 81% of sector peers (real $). Modeled value above 3% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #35 of 35.

This companyCohort peer
$100K$1.0M$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)Apco Llc · Seed Raised $3.6M · modeled $8.0M (est)Hollywood Glow Girl Enterprises, Inc. · Seed Raised $3.3M · modeled $8.0M (est)Fara Homidi Collection Inc. · Seed Raised $8.2M · modeled $8.0M (est)DYB & KYP, Inc. · Seed Raised $5.4M · modeled $7.1M (est)SimpliWipe LLC · Seed Raised $3.5M · modeled $6.6M (est)Wntr Ski Academy Llc · Seed Raised $3.0M · modeled $6.6M (est)South 40 Snacks, Inc. · Seed Raised $5.6M · modeled $6.1M (est)myGemma Holdings Inc. · Seed Raised $2.7M · modeled $6.0M (est)Hest Corp · Seed Raised $5.1M · modeled $5.8M (est)Winfield's Chocolate Bar Holdings LLC · Seed Raised $2.5M · modeled $5.5M (est)SB Westmont LLC · Seed Raised $2.3M · modeled $5.5M (est)Rocky Mountain Chocolate Factory, Inc. · Seed Raised $2.7M · modeled $5.4M (est)Wildfang Co. (this company) Raised $10.2M · modeled $493K (est)Wildfang Co.
CompanyStageRaised · realValue · estvs peer med.
Apco LlcSeed$3.6M$8.0M2.13×
Hollywood Glow Girl Enterprises, Inc.Seed$3.3M$8.0M2.12×
Fara Homidi Collection Inc.Seed$8.2M$8.0M2.10×
DYB & KYP, Inc.Seed$5.4M$7.1M1.88×
SimpliWipe LLCSeed$3.5M$6.6M1.76×
Wntr Ski Academy LlcSeed$3.0M$6.6M1.75×
South 40 Snacks, Inc.Seed$5.6M$6.1M1.61×
myGemma Holdings Inc.Seed$2.7M$6.0M1.59×
Hest CorpSeed$5.1M$5.8M1.54×
Winfield's Chocolate Bar Holdings LLCSeed$2.5M$5.5M1.46×
SB Westmont LLCSeed$2.3M$5.5M1.44×
Rocky Mountain Chocolate Factory, Inc.Seed$2.7M$5.4M1.44×
Wildfang Co. this companySeed$10.2M$493K0.13×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$550K2013-02-04$3.1M$4.3M85%
Seed$2.0M2013-11-21$9.9M$12.5M85%
Seed$1.6M2015-04-27$8.0M$10.1M85%
Pre-Seed$950K2015-04-27$5.3M$7.5M85%
Seed$2.1M2017-06-26$10.4M$13.2M90%
Seed$690K2018-03-16$3.5M$4.4M90%
Seed$2.6M2021-02-22$13.1M$14.5M90%
Seed$500K2021-09-22$2.5M$2.4M90%
Seed$210K2025-03-25$1.1M$493K90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$550K2013-02-04
    • First recorded raise — entered as Pre-Seed.
    • 3 investors on this round.
  2. Seed$2.0M2013-11-21
    • Raised 10 mo later, in step with the ~13 mo sector norm.
    • Round 3.6× larger than the prior — scaling up.
    • Switched to Rule 506(b) (was Rule 06).
    • 8 investors on this round.
  3. Seed$1.6M2015-04-27
    • Raised 17 mo later, in step with the ~13 mo sector norm.
    • Round roughly the size of the prior one.
    • 21 investors on this round.
  4. Pre-Seed$950K2015-04-27
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.7× smaller than the prior — bridge or down round.
    • 9 investors on this round.
  5. Seed$2.1M2017-06-26
    • Raised again after 26 mo — slower than the ~13 mo sector norm.
    • Round 2.2× larger than the prior — scaling up.
    • 22 investors on this round.
  6. Seed$690K2018-03-16
    • Raised 9 mo later, in step with the ~13 mo sector norm.
    • Round 3.0× smaller than the prior — bridge or down round.
    • 11 investors on this round.
  7. Seed$2.6M2021-02-22
    • Raised again after 35 mo — slower than the ~13 mo sector norm.
    • Round 3.8× larger than the prior — scaling up.
    • 23 investors on this round.
  8. Seed$500K2021-09-22
    • Came back fast: 7 mo vs the ~13 mo sector norm.
    • Round 5.3× smaller than the prior — bridge or down round.
    • 6 investors on this round.
  9. Seed$210K2025-03-25
    • Raised again after 42 mo — slower than the ~13 mo sector norm.
    • Round 2.4× smaller than the prior — bridge or down round.
    • 4 investors on this round.
Intelligence
2026 ~Q3
Modeled next raise · ~18mo cadence
$210K
Modeled next size est.range $210K$336K
0.4×
Last step-up
$843K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Christine Hunsicker2 other2021-02
Erik Moore2 other2013-11
Emma McIlroy1 other2015-04
Jonathan Whitcher1 other2015-04
Amy Hjorth2025-03
Emma Mcllroy2013-02
Jonathan Bradford Handley, Jr.2018-03
Joyce Hrinya2018-03
Julia Parsley2013-02
Katherine Melchior Ray2017-06
Kelly Dachtler2015-04
Nilka Thomas2021-02
Sarmad Saghir2025-03
Shea Jensen2025-03
Registry & provenance

Wildfang Co. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1570188
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Gwynnie Bee Inc.RetailingSeries A$8.5M$7.7Mnetwork1 shared operator · same sector
Ryu Apparel Inc.RetailingSeed$9.5M$694Ksame sector · same stage
MAC MAC, Inc.RetailingSeed$6.6M$1.2Msame sector · same stage
Hello Hazel, Inc.RetailingSeed$4.9M$1.1Msame sector · same stage
Cornbread CBD, PBCRetailingSeed$4.9M$638Ksame sector · same stage
Pigeonly, Inc.Govtech / Public SectorSeed$6.9M$4.1Mnetwork1 shared operator · same stage
Yerbae Brands Corp.RetailingSeed$3.9M$769Ksame sector · same stage
Fair Price Vehicles, LLCRetailingSeed$3.8M$732Ksame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Wild Alaskan, Inc.RetailingSeries A$3.7M84%
Wilding Brands LLCConsumer / RetailPre-Seed$503K83%
WKCGRG Holdings, Inc.RetailingPre-Seed$2.9M81%
Buoninfante USA, Inc.RetailingSeed$10.3M81%
Beast Brands, Inc.RetailingSeed$4.6M81%
Fanchest Inc.RetailingSeed$13.3M81%
FanXchange LtdRetailingSeed$12.6M81%
Seedling Holdings, Inc.RetailingSeries A$3.9M81%
Frequently asked
How much funding has Wildfang Co. raised?
Wildfang Co. has raised approximately $10.2M in disclosed capital across 8 recorded financing rounds, aggregated from public filings.
What is Wildfang Co.'s estimated valuation?
Provath's modeled valuation for Wildfang Co. is approximately $493K (modeled range $170K–$1.1M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Wildfang Co. at?
Wildfang Co.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Tue Mar 25.
What does Wildfang Co. do and where is it based?
Wildfang Co. operates in the Retailing sector, based in PORTLAND.
Explore related

See where Wildfang Co. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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