Companies · Retailing

Whole & Free Foods, LLC

CHICAGO · Retailing

Diligence memoA one-page analyst read on Whole & Free Foods, LLC — recommendation, valuation, rhythm, risks.→
$1.5M
Total raised · real
1
Rounds
—
Latest step-up
Top 52%
Sector rank · raised
Seed
Latest stage · inferred · Wed May 31 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Whole & Free Foods, LLC looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.85× the median modeled value of Seed Retailing companies in 2022–2024 (131 peers) — value vs value, same stage and era.
  • Within the normal band (85% of peer median) for its niche.
Dormant
  • Last raise 3.1 yr ago; this sector typically re-raises about every 13 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

Whole & Free Foods, LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
3.3 yr record
Peak capital year was 2023 with $1.5M across 1 filings.
Market position
ahead of 49% of Retailing peers
Capital scale is ahead of 49% of Retailing peers; modeled value is above 48% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Consistent
Canonical totals and visible filing detail are broadly aligned.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2023: $1.5M across 1 filings.
  • Largest single filing was $1.5M on 2023-05-31.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Whole & Free Foods, LLC is one of 2347 Retailing companies tracked from CHICAGO. By capital raised it ranks mid-pack (ahead of 49% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
21
Investors (latest)
2018
Year incorporated
2023-05-31
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MSeed · 2023-05-31 Raised $1.5M (real) Modeled valuation $5.1M (est)$1.5M$5.1MSeed2023

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.5M · 2023

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$5.1M
Base estimate est.
$1.2M
Conservative case
$18.4M
Upside case
$7.5M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seed — a $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
3.1 yr
Elapsed time used
3.1 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
—
Avg between rounds
—
Capital velocity
3.3 yr
On record since
2023
First round
1
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages)▼ 1.0× of median
This company$1.5M
Sector median$1.6M
Latest round — vs other Seed rounds in sector (real $, this stage)▼ 0.9× of median
This company$1.5M
Sector median$1.7M
Modeled value — vs sector median (estimate, all stages)▼ 0.9× of median
This company$5.1M
Sector median$5.8M

Raised more than 49% of sector peers (real $). Modeled value above 48% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #74 of 131.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)Stryke Club, Inc. · Seed Raised $4.2M · modeled $16.6M (est)Margaux New York, LLC · Seed Raised $7.3M · modeled $16.3M (est)Wove Made Inc. · Seed Raised $3.7M · modeled $16.2M (est)Thousand, Inc. · Seed Raised $3.9M · modeled $16.1M (est)Made By Haven, Inc. · Seed Raised $3.3M · modeled $14.6M (est)Kradle LLC · Seed Raised $3.4M · modeled $14.5M (est)Mad Rabbit Tattoo, Inc. · Seed Raised $8.4M · modeled $14.5M (est)Dedalus Wine Group Inc. · Seed Raised $3.2M · modeled $13.2M (est)Asymmetria Investors III, LLC - Cantoni (PS) · Seed Raised $3.3M · modeled $12.8M (est)Loric Games, Inc. · Seed Raised $5.6M · modeled $12.2M (est)MadeInUSA.com LLC · Seed Raised $3.9M · modeled $12.1M (est)Yoshitsu Co., Ltd · Seed Raised $4.0M · modeled $11.9M (est)Whole & Free Foods, LLC (this company) Raised $1.5M · modeled $5.1M (est)Whole & Free Foods, LLC
CompanyStageRaised · realValue · estvs peer med.
Stryke Club, Inc.Seed$4.2M$16.6M2.75×
Margaux New York, LLCSeed$7.3M$16.3M2.69×
Wove Made Inc.Seed$3.7M$16.2M2.68×
Thousand, Inc.Seed$3.9M$16.1M2.66×
Made By Haven, Inc.Seed$3.3M$14.6M2.42×
Kradle LLCSeed$3.4M$14.5M2.39×
Mad Rabbit Tattoo, Inc.Seed$8.4M$14.5M2.39×
Dedalus Wine Group Inc.Seed$3.2M$13.2M2.18×
Asymmetria Investors III, LLC - Cantoni (PS)Seed$3.3M$12.8M2.12×
Loric Games, Inc.Seed$5.6M$12.2M2.01×
MadeInUSA.com LLCSeed$3.9M$12.1M2.00×
Yoshitsu Co., LtdSeed$4.0M$11.9M1.97×
Whole & Free Foods, LLC this companySeed$1.5M$5.1M0.85×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.5M2023-05-31$7.5M$5.1M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.5M2023-05-31
    • First recorded raise — entered as Seed.
    • 21 investors on this round.
Intelligence
—
Modeled next raise
$2.4M
Modeled next size est.range $1.6M–$3.8M
—
Last step-up
—
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Richard Thomas—2 other2023-05
Patricia Thomas—1 other2023-05
Nichole Wilson——2023-05
Registry & provenance

Whole & Free Foods, LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1982086
SEC CIK
2018
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
AtoZ Botanicals, Inc.RetailingSeed$1.5M$6.3Msame sector · same stage
Mila Mend Inc.RetailingSeed$1.5M$3.9Msame sector · same stage
Nowadays, Inc. (PBC)RetailingSeed$1.5M$6.8Msame sector · same stage
Rekt Brands Inc.RetailingSeed$1.5M$4.0Msame sector · same stage
GOLDWISE HOLDINGS LtdRetailingSeed$1.5M$6.4Msame sector · same stage
Ajaline, Inc.RetailingSeed$1.4M$6.6Msame sector · same stage
Drinkable Company, LLCRetailingSeed$1.6M$6.7Msame sector · same stage
ZuLoo Enterprises USA LLCRetailingSeed$1.4M$4.2Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Public Produce, LLCRetailingPre-Seed$541K87%
Liberated Specialty Foods, Inc.RetailingPre-Seed$7.8M86%
Six Foods LLCRetailingPre-Seed$3.1M84%
BBQ Holding, LLCRetailingSeries A$37.8M84%
GoodSport Nutrition, LLCRetailingSeries A$20.0M84%
Allstora, Inc.RetailingSeed$5.0M83%
All Day Nutritionals, Inc.RetailingPre-Seed$7.7M83%
Nourish & Bloom LLCRetailingPre-Seed$1.7M83%
Frequently asked
How much funding has Whole & Free Foods, LLC raised?
Whole & Free Foods, LLC has raised approximately $1.5M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Whole & Free Foods, LLC's estimated valuation?
Provath's modeled valuation for Whole & Free Foods, LLC is approximately $5.1M (modeled range $1.2M–$18.4M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Whole & Free Foods, LLC at?
Whole & Free Foods, LLC's latest modeled financing stage is Seed. Its most recent recorded round closed around Wed May 31.
What does Whole & Free Foods, LLC do and where is it based?
Whole & Free Foods, LLC operates in the Retailing sector, based in CHICAGO.
Explore related

See where Whole & Free Foods, LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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