Diligence memo · auto-generated · as of July 2, 2026
W2 Beauty, Inc.
W2 Beauty, Inc. looks fair against its niche peers and is dormant on financing cadence.
Businessfiled
W2 Beauty, Inc. operates in Consumer / Retail, based in BELLEVUE.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
W2 Beauty, Inc. has raised $750K in disclosed capital across 2 recorded rounds, aggregated from public filings. Its latest round is modeled as Pre-Seed (a round under $1.0M).
Largest single filing: $425K on 2016-11-03.
Most recent recorded round closed around 2016-11-03.
Valuation (modeled)modeled
Provath models W2 Beauty, Inc. at approximately $3.3M (range $255K–$38M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 1.42× the median modeled value of Pre-Seed Consumer / Retail companies in 2016–2018 (17 peers) — value vs value, same stage and era. Within the normal band (142% of peer median) for its niche.
Financing rhythm & timingmixed
Last raise 9.7 yr ago; this sector typically re-raises about every 15 months.
Silent for over 3× the sector's normal cadence.
The last round was 1.3× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 83% of Consumer / Retail peers (1161 compared).
Modeled value ranks above 84% of those peers.
Closest niche peers: Synergy Commerce, LLC, EMBL Retail, Inc., Crystal Commerce, Inc., Chlorophyll Brands, LLC, Blue Zebra Brands, Inc..
Peoplefiled
1 named person on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.