Companies · Other Technology

Virtual Piggy, Inc.

HERMOSA BEACH · Other Technology

Diligence memoA one-page analyst read on Virtual Piggy, Inc. — recommendation, valuation, rhythm, risks.
$45.1M
Total raised · real
12
Rounds
0.2×
Latest step-up
Top 9%
Sector rank · raised
Series A
Latest stage · inferred · Fri Aug 26 2016 00:00:00 GMT+0000 (Coordinated Universal Time)

Virtual Piggy, Inc. looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the technology sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.10× the median modeled value of Series A Other Technology companies in 2016–2018 (815 peers) — value vs value, same stage and era.
Dormant
  • Last raise 9.8 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other Technology

Virtual Piggy, Inc. is one of 21292 Other Technology companies tracked from HERMOSA BEACH. By capital raised it ranks among the largest (ahead of 92% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$125M$250M$375M$500MSeed · 2011-12-19 Raised $3.2M (real) Modeled valuation $111M (est)Seed2011Seed · 2012-04-13 Raised $4.0M (real) Modeled valuation $136M (est)Seed2012Series A · 2012-11-30 Raised $5.6M (real) Modeled valuation $154M (est)Series A2012Series A · 2013-03-28 Raised $600K (real) Modeled valuation $17M (est)Series A2013Series A · 2013-05-28 Raised $5.2M (real) Modeled valuation $143M (est)Series A2013Series A · 2014-01-27 Raised $11M (real) Modeled valuation $301M (est)Series A2014Series A · 2014-01-27 Raised $5.0M (real) Modeled valuation $140M (est)Series A2014Series A · 2014-02-07 Raised $2.5M (real) Modeled valuation $70M (est)Series A2014Series A · 2014-10-30 Raised $2.6M (real) Modeled valuation $71M (est)Series A2014Series A · 2015-03-06 Raised $2.0M (real) Modeled valuation $55M (est)Series A2015Series A · 2015-05-11 Raised $2.9M (real) Modeled valuation $82M (est)Series A2015Series A · 2016-08-26 Raised $600K (real) Modeled valuation $17M (est)Series A2016Cumulative $45M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$3.2M · 2011
Seed extension$4.0M · 2012
Series A$5.6M · 2012
Series A extension$600K · 2013
Series A extension$5.2M · 2013
Series A extension$10.9M · 2014
Series A extension$5.0M · 2014
Series A extension$2.5M · 2014
Series A extension$2.6M · 2014
Series A extension$2.0M · 2015
Series A extension$2.9M · 2015
Series A extension$600K · 2016

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 67%.

Modeled valuation trajectory
$16.6M
Base estimate est.
$802K
Conservative case
$90.5M
Upside case
$2.7M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the technology sector profile. Directional, not a quoted figure.

Seed · modeled $110.6M · 2011-12-192011Seed · modeled $136.3M · 2012-04-13Series A · modeled $154.2M · 2012-11-30Series A · modeled $16.6M · 2013-03-28Series A · modeled $143.4M · 2013-05-28Series A · modeled $301.3M · 2014-01-27Series A · modeled $139.9M · 2014-01-27Series A · modeled $69.9M · 2014-02-07Series A · modeled $70.8M · 2014-10-30Series A · modeled $55.5M · 2015-03-06Series A · modeled $81.6M · 2015-05-11Series A · modeled $16.6M · 2016-08-262016
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
54%
Survival probability
29% low · 74% high
1.50×/yr
Annual markup
1.89×/yr upside case
6.0 yr
Elapsed time used
9.8 yr actual, capped for stale marks
technology
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
5 mo
Avg between rounds
$9.6M/yr
Capital velocity
14.5 yr
On record since
2011
First round
12
Rounds on file
How it compares to the market

Benchmarked against 21292 companies in Other Technology. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 14× above median
This company$45.1M
Sector median$3.2M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.1× of median
This company$600K
Sector median$5.8M
Modeled value — vs sector median (estimate, all stages) 0.4× of median
This company$16.6M
Sector median$37.3M

Raised more than 92% of sector peers (real $). Modeled value above 32% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #778 of 815.

This companyCohort peer
$10.0M$100.0M$1.0B$10.0M$100.0MCapital raised (log)Kaarya LLC · Series A Raised $15.0M · modeled $416.1M (est)VictorOps, Inc. · Series A Raised $36.3M · modeled $416.1M (est)Ephesoft Inc. · Series A Raised $15.0M · modeled $416.1M (est)Stay Alfred, Inc. · Series A Raised $15.0M · modeled $416.1M (est)Rubica, Inc. · Series A Raised $16.6M · modeled $416.1M (est)Resilinc Corp · Series A Raised $15.0M · modeled $416.1M (est)DiCentral Corp · Series A Raised $15.0M · modeled $416.1M (est)Celect, Inc. · Series A Raised $30.1M · modeled $416.1M (est)PocketWatch, Inc. · Series A Raised $16.8M · modeled $416.1M (est)MobileCause, Inc. · Series A Raised $24.6M · modeled $416.1M (est)DynamicAction Holdings, Inc. · Series A Raised $15.0M · modeled $416.1M (est)Bench Accounting, Inc. · Series A Raised $29.9M · modeled $416.1M (est)Virtual Piggy, Inc. (this company) Raised $45.1M · modeled $16.6M (est)Virtual Piggy, Inc.
CompanyStageRaised · realValue · estvs peer med.
Kaarya LLCSeries A$15.0M$416.1M2.60×
VictorOps, Inc.Series A$36.3M$416.1M2.60×
Ephesoft Inc.Series A$15.0M$416.1M2.60×
Stay Alfred, Inc.Series A$15.0M$416.1M2.60×
Rubica, Inc.Series A$16.6M$416.1M2.60×
Resilinc CorpSeries A$15.0M$416.1M2.60×
DiCentral CorpSeries A$15.0M$416.1M2.60×
Celect, Inc.Series A$30.1M$416.1M2.60×
PocketWatch, Inc.Series A$16.8M$416.1M2.60×
MobileCause, Inc.Series A$24.6M$416.1M2.60×
DynamicAction Holdings, Inc.Series A$15.0M$416.1M2.60×
Bench Accounting, Inc.Series A$29.9M$416.1M2.60×
Virtual Piggy, Inc. this companySeries A$45.1M$16.6M0.10×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$3.2M2011-12-19$16.2M$110.6M90%
Seed$4.0M2012-04-13$20.0M$136.3M90%
Series A$5.6M2012-11-30$25.3M$154.2M90%
Series A$600K2013-03-28$2.7M$16.6M90%
Series A$5.2M2013-05-28$23.5M$143.4M90%
Series A$10.9M2014-01-27$49.4M$301.3M90%
Series A$5.0M2014-01-27$22.9M$139.9M90%
Series A$2.5M2014-02-07$11.5M$69.9M90%
Series A$2.6M2014-10-30$11.6M$70.8M90%
Series A$2.0M2015-03-06$9.1M$55.5M90%
Series A$2.9M2015-05-11$13.4M$81.6M90%
Series A$600K2016-08-26$2.7M$16.6M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$3.2M2011-12-19
    • First recorded raise — entered as Seed.
  2. Seed$4.0M2012-04-13
    • Came back fast: 4 mo vs the ~13 mo sector norm.
    • Round roughly the size of the prior one.
  3. Series A$5.6M2012-11-30
    • Came back fast: 8 mo vs the ~13 mo sector norm.
    • Round 1.4× larger than the prior — scaling up.
  4. Series A$600K2013-03-28
    • Came back fast: 4 mo vs the ~13 mo sector norm.
    • Round 9.3× smaller than the prior — bridge or down round.
  5. Series A$5.2M2013-05-28
    • Came back fast: 2 mo vs the ~13 mo sector norm.
    • Round 8.6× larger than the prior — scaling up.
  6. Series A$10.9M2014-01-27
    • Raised 8 mo later, in step with the ~13 mo sector norm.
    • Round 2.1× larger than the prior — scaling up.
  7. Series A$5.0M2014-01-27
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.2× smaller than the prior — bridge or down round.
  8. Series A$2.5M2014-02-07
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.0× smaller than the prior — bridge or down round.
  9. Series A$2.6M2014-10-30
    • Raised 9 mo later, in step with the ~13 mo sector norm.
    • Round roughly the size of the prior one.
  10. Series A$2.0M2015-03-06
    • Came back fast: 4 mo vs the ~13 mo sector norm.
    • Round roughly the size of the prior one.
  11. Series A$2.9M2015-05-11
    • Came back fast: 2 mo vs the ~13 mo sector norm.
    • Round 1.5× larger than the prior — scaling up.
  12. Series A$600K2016-08-26
    • Raised 16 mo later, in step with the ~13 mo sector norm.
    • Round 4.9× smaller than the prior — bridge or down round.
Intelligence
2017 ~Q1
Modeled next raise · ~5mo cadence
$600K
Modeled next size est.range $600K$960K
0.2×
Last step-up
$9.6M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Joseph Dwyer3 other2012-11
Darr Aley2 other2012-11
George McDaniel2 other2014-10
Harold Copperman2 other2013-05
William Lyons2 other2013-05
George O. McDaniel1 other2014-01
Kirk Bradley1 other2011-12
Scott McPherson1 other2011-12
Tom Keefer1 other2012-04
CATHERINE WILLIAMS2011-12
Dale Jensen2016-08
Ernest Cimadamore2011-12
Ernest Cimadarmore2015-05
GEORGE O. McDANIEL, III2014-02
Gerald Hannahs2016-08
John Coyne2016-08
Jo Webber2011-12
LAURA JANKE JAEGER2014-01
MARTHA McGEARY SNIDER2011-12
Pradeep Ittycheria2012-11
Pradepp Ittycheria2011-12
Tom Keefter2011-12
William O. Tobia2014-01
William Tobia2013-05
Registry & provenance

Virtual Piggy, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1437283
SEC CIK
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Frequently asked
How much funding has Virtual Piggy, Inc. raised?
Virtual Piggy, Inc. has raised approximately $45.1M in disclosed capital across 12 recorded financing rounds, aggregated from public filings.
What is Virtual Piggy, Inc.'s estimated valuation?
Provath's modeled valuation for Virtual Piggy, Inc. is approximately $16.6M (modeled range $802K–$90.5M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Virtual Piggy, Inc. at?
Virtual Piggy, Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Fri Aug 26.
What does Virtual Piggy, Inc. do and where is it based?
Virtual Piggy, Inc. operates in the Other Technology sector, based in HERMOSA BEACH.
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