Diligence memo · auto-generated · as of July 3, 2026
Viori Beauty PBC
Viori Beauty PBC looks over-valued against its niche peers and is dormant on financing cadence.
Businessfiled
Viori Beauty PBC operates in Consumer / Retail, based in OREM.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Viori Beauty PBC has raised $9.5M in disclosed capital across 1 recorded round, aggregated from public filings. Its latest round is modeled as Series A (a $4.0M–$15M round).
Largest single filing: $9.5M on 2022-07-01.
Most recent recorded round closed around 2022-07-01.
Valuation (modeled)modeled
Provath models Viori Beauty PBC at approximately $37M (range $12M–$127M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Over-valued. Modeled value is 1.62× the median modeled value of Series A Consumer / Retail companies in 2022–2024 (26 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Last raise 4.0 yr ago; this sector typically re-raises about every 15 months.
Only one round on record and long silent — often defunct, acquired, or gone quiet.
Comparablesmixed
Capital scale ranks ahead of 93% of Consumer / Retail peers (1161 compared).
Modeled value ranks above 96% of those peers.
Closest niche peers: Fleek Commerce Inc., Appriss Retail Holding Co L.P., Rally Commerce Inc., Pear Commerce, Inc., Blistering Brands, LLC.
Peoplefiled
3 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
Modeled above niche peers — valuation risk on entry.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.