Companies · Other

Vega Performance Marketing, Inc.

BELLEVUE · Other

Diligence memoA one-page analyst read on Vega Performance Marketing, Inc. — recommendation, valuation, rhythm, risks.
$984K
Total raised · real
3
Rounds
0.6×
Latest step-up
Top 66%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Mon Jun 03 2013 00:00:00 GMT+0000 (Coordinated Universal Time)

Vega Performance Marketing, Inc. looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.50× the median modeled value of Pre-Seed Other companies in 2013–2015 (1650 peers) — value vs value, same stage and era.
Dormant
  • Last raise 13.1 yr ago; this sector typically re-raises about every 11 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other

Vega Performance Marketing, Inc. is one of 25015 Other companies tracked from BELLEVUE. By capital raised it ranks in the long tail (ahead of 35% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$5.0M$10M$15M$20MPre-Seed · 2012-04-13 Raised $500K (real) Modeled valuation $12M (est)$500K$12MPre-Seed2012Pre-Seed · 2012-04-13 Raised $310K (real) Modeled valuation $7.2M (est)$310K$7.2MPre-Seed2012Pre-Seed · 2013-06-03 Raised $174K (real) Modeled valuation $4.0M (est)$174K$4.0MPre-Seed2013+$310K+$174KCumulative $984K

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$500K · 2012
Pre-Seed extension$310K · 2012
Pre-Seed extension$174K · 2013

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$4.0M
Base estimate est.
$116K
Conservative case
$45.6M
Upside case
$967K
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Pre-Seed · modeled $11.6M · 2012-04-132012Pre-Seed · modeled $7.2M · 2012-04-13Pre-Seed · modeled $4.0M · 2013-06-032013
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
30%
Survival probability
12% low · 55% high
1.55×/yr
Annual markup
2.10×/yr upside case
6.0 yr
Elapsed time used
13.1 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
7 mo
Avg between rounds
$864K/yr
Capital velocity
14.2 yr
On record since
2012
First round
3
Rounds on file
How it compares to the market

Benchmarked against 25015 companies in Other. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.5× of median
This company$984K
Sector median$2.0M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 0.5× of median
This company$174K
Sector median$350K
Modeled value — vs sector median (estimate, all stages) 0.2× of median
This company$4.0M
Sector median$17.7M

Raised more than 35% of sector peers (real $). Modeled value above 21% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #1291 of 1,650.

This companyCohort peer
$1.0M$10.0M$100.0M$100K$1.0M$10.0MCapital raised (log)Waterblue IV LLC · Pre-Seed Raised $1.0M · modeled $23.1M (est)Fairway America Fund VI, LLC · Pre-Seed Raised $1.1M · modeled $23.1M (est)LoanTek, Inc. · Pre-Seed Raised $1.6M · modeled $23.1M (est)Roosevelt Way Investment, L.P. · Pre-Seed Raised $1.0M · modeled $23.1M (est)West Coast Customs Inc · Pre-Seed Raised $1.0M · modeled $23.1M (est)ICT Incentive Holdings LLC · Pre-Seed Raised $1.0M · modeled $23.1M (est)CUBES Inc. · Pre-Seed Raised $2.1M · modeled $23.1M (est)Taylor Group Corp · Pre-Seed Raised $1.0M · modeled $23.1M (est)Evolution Finance Inc · Pre-Seed Raised $1.0M · modeled $23.1M (est)Shell 1000, LLC · Pre-Seed Raised $1.0M · modeled $23.1M (est)Architected Materials, Inc. · Pre-Seed Raised $1.0M · modeled $23.1M (est)Waxelene, Inc. · Pre-Seed Raised $1.5M · modeled $23.1M (est)Vega Performance Marketing, Inc. (this company) Raised $984K · modeled $4.0M (est)Vega Performance Marketing, Inc.
CompanyStageRaised · realValue · estvs peer med.
Waterblue IV LLCPre-Seed$1.0M$23.1M2.86×
Fairway America Fund VI, LLCPre-Seed$1.1M$23.1M2.86×
LoanTek, Inc.Pre-Seed$1.6M$23.1M2.86×
Roosevelt Way Investment, L.P.Pre-Seed$1.0M$23.1M2.86×
West Coast Customs IncPre-Seed$1.0M$23.1M2.86×
ICT Incentive Holdings LLCPre-Seed$1.0M$23.1M2.86×
CUBES Inc.Pre-Seed$2.1M$23.1M2.86×
Taylor Group CorpPre-Seed$1.0M$23.1M2.86×
Evolution Finance IncPre-Seed$1.0M$23.1M2.86×
Shell 1000, LLCPre-Seed$1.0M$23.1M2.86×
Architected Materials, Inc.Pre-Seed$1.0M$23.1M2.86×
Waxelene, Inc.Pre-Seed$1.5M$23.1M2.86×
Vega Performance Marketing, Inc. this companyPre-Seed$984K$4.0M0.50×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$500K2012-04-13$2.8M$11.6M90%
Pre-Seed$310K2012-04-13$1.7M$7.2M90%
Pre-Seed$174K2013-06-03$967K$4.0M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$500K2012-04-13
    • First recorded raise — entered as Pre-Seed.
  2. Pre-Seed$310K2012-04-13
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.6× smaller than the prior — bridge or down round.
  3. Pre-Seed$174K2013-06-03
    • Raised 14 mo later, in step with the ~11 mo sector norm.
    • Round 1.8× smaller than the prior — bridge or down round.
Intelligence
2013 ~Q4
Modeled next raise · ~7mo cadence
$174K
Modeled next size est.range $174K$279K
0.6×
Last step-up
$864K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Ivan Braiker3 other2013-06
B. Patrick Murphy2012-04
Gunilla Luthra2012-04
Judd Boone2012-04
Vidur Luthra2012-04
Registry & provenance

Vega Performance Marketing, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1546271
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

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Southern Bayou Investors 2, LLCOtherPre-Seed$913K$4.0Msame sector · same stage
105 Market Street Car Wash LLCOtherPre-Seed$900K$4.1Msame sector · same stage
Dentite Inc.OtherPre-Seed$900K$4.1Msame sector · same stage
Government Technical Services CorpOtherPre-Seed$900K$4.2Msame sector · same stage
Frequently asked
How much funding has Vega Performance Marketing, Inc. raised?
Vega Performance Marketing, Inc. has raised approximately $984K in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Vega Performance Marketing, Inc.'s estimated valuation?
Provath's modeled valuation for Vega Performance Marketing, Inc. is approximately $4.0M (modeled range $116K–$45.6M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Vega Performance Marketing, Inc. at?
Vega Performance Marketing, Inc.'s latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Mon Jun 03.
What does Vega Performance Marketing, Inc. do and where is it based?
Vega Performance Marketing, Inc. operates in the Other sector, based in BELLEVUE.
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