Companies · Retailing

Urban Therapy, LLC

Chicago · Retailing

Diligence memoA one-page analyst read on Urban Therapy, LLC — recommendation, valuation, rhythm, risks.
$4.5M
Total raised · real
3
Rounds
2.0×
Latest step-up
Top 33%
Sector rank · raised
Seed
Latest stage · inferred · Tue Nov 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

Urban Therapy, LLC looks over-valued against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.60× the median modeled value of Seed Retailing companies in 2022–2024 (131 peers) — value vs value, same stage and era.
At-risk
  • Last raise 3.7 yr ago; this sector typically re-raises about every 13 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

Urban Therapy, LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
10.8 yr record
Peak capital year was 2022 with $2.5M across 1 filings.
Market position
ahead of 68% of Retailing peers
Capital scale is ahead of 68% of Retailing peers; modeled value is above 63% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Needs review
Row-level filing totals differ from canonical totals, so amendment/superseded filtering should be checked.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2022: $2.5M across 1 filings.
  • Largest single filing was $2.5M on 2022-11-01.
  • Filing rows sum to $5.6M, while canonical raised total is $4.5M; likely amendments/superseded rows are mixed into the detail view.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
  • Canonical filtering should be tightened before using row-level totals for diligence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Urban Therapy, LLC is one of 2347 Retailing companies tracked from Chicago. By capital raised it ranks mid-pack (ahead of 68% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MPre-Seed · 2015-08-31 Raised $375K (real) Modeled valuation $2.9M (est)$375K$2.9MPre-Seed2015Pre-Seed · 2015-08-31 Raised $750K (real) Modeled valuation $5.9M (est)$750K$5.9MPre-Seed2015Pre-Seed · 2015-08-31 Raised $750K (real) Modeled valuation $5.9M (est)$750K$5.9MPre-Seed2015Seed · 2017-02-15 Raised $1.2M (real) Modeled valuation $7.7M (est)$1.2M$7.7MSeed2017Seed · 2022-11-01 Raised $2.5M (real) Modeled valuation $9.7M (est)$2.5M$9.7MSeed2022+$750K+$750K+$1.2M+$2.5MCumulative $5.6M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$375K · 2015
Pre-Seed extension$750K · 2015
Pre-Seed extension$750K · 2015
Seed$1.2M · 2017
Seed extension$2.5M · 2022

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$9.7M
Base estimate est.
$2.0M
Conservative case
$40.4M
Upside case
$12.5M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $2.9M · 2015-08-312015Pre-Seed · modeled $5.9M · 2015-08-31Pre-Seed · modeled $5.9M · 2015-08-31Seed · modeled $7.7M · 2017-02-15Seed · modeled $9.7M · 2022-11-012022
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
3.7 yr
Elapsed time used
3.7 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
22 mo
Avg between rounds
$624K/yr
Capital velocity
10.8 yr
On record since
2015
First round
5
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 2.8× above median
This company$4.5M
Sector median$1.6M
Latest round — vs other Seed rounds in sector (real $, this stage) 1.5× above median
This company$2.5M
Sector median$1.7M
Modeled value — vs sector median (estimate, all stages) 1.7× above median
This company$9.7M
Sector median$5.8M

Raised more than 68% of sector peers (real $). Modeled value above 63% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #22 of 131.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)Stryke Club, Inc. · Seed Raised $4.2M · modeled $16.6M (est)Margaux New York, LLC · Seed Raised $7.3M · modeled $16.3M (est)Wove Made Inc. · Seed Raised $3.7M · modeled $16.2M (est)Thousand, Inc. · Seed Raised $3.9M · modeled $16.1M (est)Made By Haven, Inc. · Seed Raised $3.3M · modeled $14.6M (est)Kradle LLC · Seed Raised $3.4M · modeled $14.5M (est)Mad Rabbit Tattoo, Inc. · Seed Raised $8.4M · modeled $14.5M (est)Dedalus Wine Group Inc. · Seed Raised $3.2M · modeled $13.2M (est)Asymmetria Investors III, LLC - Cantoni (PS) · Seed Raised $3.3M · modeled $12.8M (est)Loric Games, Inc. · Seed Raised $5.6M · modeled $12.2M (est)MadeInUSA.com LLC · Seed Raised $3.9M · modeled $12.1M (est)Yoshitsu Co., Ltd · Seed Raised $4.0M · modeled $11.9M (est)Urban Therapy, LLC (this company) Raised $4.5M · modeled $9.7M (est)Urban Therapy, LLC
CompanyStageRaised · realValue · estvs peer med.
Stryke Club, Inc.Seed$4.2M$16.6M2.75×
Margaux New York, LLCSeed$7.3M$16.3M2.69×
Wove Made Inc.Seed$3.7M$16.2M2.68×
Thousand, Inc.Seed$3.9M$16.1M2.66×
Made By Haven, Inc.Seed$3.3M$14.6M2.42×
Kradle LLCSeed$3.4M$14.5M2.39×
Mad Rabbit Tattoo, Inc.Seed$8.4M$14.5M2.39×
Dedalus Wine Group Inc.Seed$3.2M$13.2M2.18×
Asymmetria Investors III, LLC - Cantoni (PS)Seed$3.3M$12.8M2.12×
Loric Games, Inc.Seed$5.6M$12.2M2.01×
MadeInUSA.com LLCSeed$3.9M$12.1M2.00×
Yoshitsu Co., LtdSeed$4.0M$11.9M1.97×
Urban Therapy, LLC this companySeed$4.5M$9.7M1.60×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$375K2015-08-31$2.1M$2.9M85%
Pre-Seed$750K2015-08-31$4.2M$5.9M90%
Pre-Seed$750K2015-08-31$4.2M$5.9M85%
Seed$1.2M2017-02-15$6.1M$7.7M90%
Seed$2.5M2022-11-01$12.5M$9.7M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$375K2015-08-31
    • First recorded raise — entered as Pre-Seed.
    • 5 investors on this round.
  2. Pre-Seed$750K2015-08-31
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.0× larger than the prior — scaling up.
    • 7 investors on this round.
  3. Pre-Seed$750K2015-08-31
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 7 investors on this round.
  4. Seed$1.2M2017-02-15
    • Raised 18 mo later, in step with the ~13 mo sector norm.
    • Round 1.6× larger than the prior — scaling up.
    • 1 investor on this round.
  5. Seed$2.5M2022-11-01
    • Raised again after 68 mo — slower than the ~13 mo sector norm.
    • Round 2.0× larger than the prior — scaling up.
Intelligence
2024 ~Q3
Modeled next raise · ~22mo cadence
$5.1M
Modeled next size est.range $3.3M$8.2M
2.0×
Last step-up
$624K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Dana S. Ammons2022-11
Diana S. Ferguson2015-08
Randy S. Zeno2015-08
Robert F. Barnett2015-08
Registry & provenance

Urban Therapy, LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1651740
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Pressed Roots Inc.RetailingSeed$4.4M$7.1Msame sector · same stage
Good Dye Young, Inc.RetailingSeed$4.6M$10.4Msame sector · same stage
Max-Wellness, LLCRetailingSeed$4.6M$6.3Msame sector · same stage
Thomas H. Beckbe & Company, Inc.RetailingSeed$4.6M$8.3Msame sector · same stage
FanXchange LtdRetailingSeed$4.3M$12.6Msame sector · same stage
Capitol Island, Inc.RetailingSeed$4.7M$8.1Msame sector · same stage
Greats Brand Inc.RetailingSeed$4.8M$9.5Msame sector · same stage
Nextfit, Inc.RetailingSeed$4.1M$7.2Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Elevated Mind & Wellness, LLCRetailingPre-Seed$694K83%
Mindset Wellness Holdings LLCRetailingSeed$5.3M83%
Metro Business, Inc.RetailingPre-Seed$3.7M82%
Feelings Company, LLCRetailingPre-Seed$1.2M81%
eCosmetics, Inc.RetailingSeed$8.6M80%
City Grange LLCRetailingPre-Seed$785K79%
Vertical Wellness, Inc.RetailingPre-Seed$2.7M79%
Uprevma Health, LLCRetailingPre-Seed$2.9M79%
Frequently asked
How much funding has Urban Therapy, LLC raised?
Urban Therapy, LLC has raised approximately $4.5M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Urban Therapy, LLC's estimated valuation?
Provath's modeled valuation for Urban Therapy, LLC is approximately $9.7M (modeled range $2.0M–$40.4M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Urban Therapy, LLC at?
Urban Therapy, LLC's latest modeled financing stage is Seed. Its most recent recorded round closed around Tue Nov 01.
What does Urban Therapy, LLC do and where is it based?
Urban Therapy, LLC operates in the Retailing sector, based in Chicago.
Explore related

See where Urban Therapy, LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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