Companies · Other

urban-gro, Inc.

LAFAYETTE · Other

Diligence memoA one-page analyst read on urban-gro, Inc. — recommendation, valuation, rhythm, risks.
$4.5M
Total raised · real
2
Rounds
0.8×
Latest step-up
Top 37%
Sector rank · raised
Seed
Latest stage · inferred · Fri Jul 30 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

urban-gro, Inc. looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.89× the median modeled value of Seed Other companies in 2019–2021 (1101 peers) — value vs value, same stage and era.
  • Within the normal band (89% of peer median) for its niche.
Dormant
  • Last raise 4.9 yr ago; this sector typically re-raises about every 11 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other

urban-gro, Inc. is one of 25015 Other companies tracked from LAFAYETTE. By capital raised it ranks mid-pack (ahead of 64% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
7
Investors (latest)
2020
Year incorporated
2021-07-30
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MPre-Seed · 2017-05-03 Raised $500K (real) Modeled valuation $12M (est)$500K$12MPre-Seed2017Seed · 2017-05-03 Raised $2.5M (real) Modeled valuation $47M (est)$2.5M$47MSeed2017Seed · 2021-07-30 Raised $2.0M (real) Modeled valuation $25M (est)$2.0M$25MSeed2021+$2.5M+$2.0MCumulative $5.0M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$500K · 2017
Seed$2.5M · 2017
Seed extension$2.0M · 2021

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$24.9M
Base estimate est.
$1.8M
Conservative case
$146.1M
Upside case
$10.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Pre-Seed · modeled $11.6M · 2017-05-032017Seed · modeled $47.3M · 2017-05-03Seed · modeled $24.9M · 2021-07-302021
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
40%
Survival probability
18% low · 62% high
1.45×/yr
Annual markup
1.90×/yr upside case
4.9 yr
Elapsed time used
4.9 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
25 mo
Avg between rounds
$1.1M/yr
Capital velocity
9.2 yr
On record since
2017
First round
3
Rounds on file
How it compares to the market

Benchmarked against 25015 companies in Other. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 2.2× above median
This company$4.5M
Sector median$2.0M
Latest round — vs other Seed rounds in sector (real $, this stage) 1.1× above median
This company$2.0M
Sector median$1.7M
Modeled value — vs sector median (estimate, all stages) 1.4× above median
This company$24.9M
Sector median$17.7M

Raised more than 64% of sector peers (real $). Modeled value above 59% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #640 of 1,101.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0MCapital raised (log)Esperos, Inc. · Seed Raised $4.0M · modeled $74.4M (est)AL International Holdings Inc. · Seed Raised $4.0M · modeled $74.4M (est)Clean Beam, LLC · Seed Raised $4.0M · modeled $74.4M (est)SEAM Group Holdings, LLC · Seed Raised $4.0M · modeled $74.4M (est)HemTex Holdings, LLC · Seed Raised $4.0M · modeled $74.4M (est)BlueStripe Inc. · Seed Raised $4.0M · modeled $74.4M (est)Yardstik, Inc. · Seed Raised $4.0M · modeled $74.4M (est)Labyrinthe Holdings Corp · Seed Raised $4.0M · modeled $74.4M (est)INSIDE THESE CASTLE WALLS DEVELOPMENT Ltd LIABILITY Co · Seed Raised $4.0M · modeled $74.4M (est)Exotic Breeding Partnership LLC 5 · Seed Raised $4.0M · modeled $74.4M (est)Phg Oz I, Llc · Seed Raised $4.0M · modeled $73.7M (est)Betasv L.P. · Seed Raised $4.0M · modeled $73.3M (est)urban-gro, Inc. (this company) Raised $4.5M · modeled $24.9M (est)urban-gro, Inc.
CompanyStageRaised · realValue · estvs peer med.
Esperos, Inc.Seed$4.0M$74.4M2.67×
AL International Holdings Inc.Seed$4.0M$74.4M2.67×
Clean Beam, LLCSeed$4.0M$74.4M2.67×
SEAM Group Holdings, LLCSeed$4.0M$74.4M2.67×
HemTex Holdings, LLCSeed$4.0M$74.4M2.67×
BlueStripe Inc.Seed$4.0M$74.4M2.67×
Yardstik, Inc.Seed$4.0M$74.4M2.67×
Labyrinthe Holdings CorpSeed$4.0M$74.4M2.67×
INSIDE THESE CASTLE WALLS DEVELOPMENT Ltd LIABILITY CoSeed$4.0M$74.4M2.67×
Exotic Breeding Partnership LLC 5Seed$4.0M$74.4M2.67×
Phg Oz I, LlcSeed$4.0M$73.7M2.64×
Betasv L.P.Seed$4.0M$73.3M2.63×
urban-gro, Inc. this companySeed$4.5M$24.9M0.89×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$500K2017-05-03$2.8M$11.6M90%
Seed$2.5M2017-05-03$12.7M$47.3M90%
Seed$2.0M2021-07-30$10.0M$24.9M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$500K2017-05-03
    • First recorded raise — entered as Pre-Seed.
    • 2 investors on this round.
  2. Seed$2.5M2017-05-03
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 5.1× larger than the prior — scaling up.
    • 81 investors on this round.
  3. Seed$2.0M2021-07-30
    • Raised again after 51 mo — slower than the ~11 mo sector norm.
    • Round roughly the size of the prior one.
    • 7 investors on this round.
Intelligence
2023 ~Q3
Modeled next raise · ~25mo cadence
$2.0M
Modeled next size est.range $2.0M$3.2M
0.8×
Last step-up
$1.1M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
David Hsu3 other2021-07
James Dennedy1 other2021-07
Lewis Wilks1 other2021-07
Mark Doherty1 other2021-07
Anita Britt2021-07
Bradley J. Nattrass2017-05
Bradley Nattrass2021-07
James Lowe2021-07
Jonathan Nassar2021-07
Octavio J. Gutierrez2017-05
Richard Akright2021-07
Registry & provenance

urban-gro, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1706524
SEC CIK
2020
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Florida Insect Control Group LLCOtherSeed$4.5M$25.6Msame sector · same stage
Locality Labs, LLCOtherSeed$4.6M$25.6Msame sector · same stage
Research Enhanced Design & Development, Inc.OtherSeed$4.4M$24.7Msame sector · same stage
Lexington Asset Management, LLCOtherSeed$4.7M$24.8Msame sector · same stage
Tone Mobile LLCOtherSeed$4.4M$25.1Msame sector · same stage
FPX Nickel Corp.OtherSeed$4.8M$25.3Msame sector · same stage
Big Frame, Inc.OtherSeed$4.8M$25.9Msame sector · same stage
Interurban Capital Group Inc.OtherSeries A$6.3M$96.1Mnetwork1 shared operator · same sector
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Urbaneer, Inc.OtherSeed$3.4M86%
UrbanXtracts Inc.OtherSeries A$45.7M85%
GromaCorp, Inc.OtherSeed$6.5M84%
UrbanStems, Inc.OtherSeries B$265.1M83%
UrbanFox Holdings Inc.OtherSeries A$28.8M83%
Urban Tribe, Inc.OtherSeed$16.2M82%
Urbaneer, LlcOtherPre-Seed$4.6M82%
CO2 GRO Inc.OtherSeed$12.1M82%
Frequently asked
How much funding has urban-gro, Inc. raised?
urban-gro, Inc. has raised approximately $4.5M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is urban-gro, Inc.'s estimated valuation?
Provath's modeled valuation for urban-gro, Inc. is approximately $24.9M (modeled range $1.8M–$146.1M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is urban-gro, Inc. at?
urban-gro, Inc.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Fri Jul 30.
What does urban-gro, Inc. do and where is it based?
urban-gro, Inc. operates in the Other sector, based in LAFAYETTE.
Explore related

See where urban-gro, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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