Companies · Tourism and Travel Services

Tru Adventure Travel Inc

MERCER ISLAND · Tourism and Travel Services

Diligence memoA one-page analyst read on Tru Adventure Travel Inc — recommendation, valuation, rhythm, risks.
$120K
Total raised · real
1
Rounds
Latest step-up
Top 99%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Mon Feb 10 2020 00:00:00 GMT+0000 (Coordinated Universal Time)

Tru Adventure Travel Inc looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the travel sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.31× the median modeled value of Pre-Seed Tourism and Travel Services companies in 2019–2021 (12 peers) — value vs value, same stage and era.
Dormant
  • Last raise 6.4 yr ago; this sector typically re-raises about every 14 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Tourism and Travel Services

Tru Adventure Travel Inc is one of 172 Tourism and Travel Services companies tracked from MERCER ISLAND. By capital raised it ranks in the long tail (ahead of 2% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
2
Investors (latest)
2019
Year incorporated
2020-02-10
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$500K$1.0M$1.5M$2.0MPre-Seed · 2020-02-10 Raised $120K (real) Modeled valuation $1.1M (est)$120K$1.1MPre-Seed2020

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$120K · 2020

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$1.1M
Base estimate est.
$71K
Conservative case
$12.1M
Upside case
$667K
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the travel sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 49% high
1.35×/yr
Annual markup
1.83×/yr upside case
6.0 yr
Elapsed time used
6.4 yr actual, capped for stale marks
travel
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
6.4 yr
On record since
2020
First round
1
Rounds on file
How it compares to the market

Benchmarked against 172 companies in Tourism and Travel Services. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.1× of median
This company$120K
Sector median$1.3M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 0.3× of median
This company$120K
Sector median$400K
Modeled value — vs sector median (estimate, all stages) 0.2× of median
This company$1.1M
Sector median$5.5M

Raised more than 2% of sector peers (real $). Modeled value above 13% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #12 of 12.

This companyCohort peer
$100K$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)Bluebird Backcountry, LLC · Pre-Seed Raised $950K · modeled $6.9M (est)Flitways Technology Inc. · Pre-Seed Raised $865K · modeled $6.7M (est)Group Island Spirit, Inc. · Pre-Seed Raised $500K · modeled $4.5M (est)Wheel The World Inc. · Pre-Seed Raised $478K · modeled $4.3M (est)Cornucopiacastle, LDA · Pre-Seed Raised $460K · modeled $4.1M (est)Helios Dyrt Partners II, LLC · Pre-Seed Raised $610K · modeled $3.7M (est)MJT Holdings LLC · Pre-Seed Raised $400K · modeled $3.3M (est)DragonSlayer Services, Inc. · Pre-Seed Raised $440K · modeled $1.8M (est)Channel Islands Expeditions Inc. · Pre-Seed Raised $225K · modeled $1.6M (est)Itinerate, Inc. · Pre-Seed Raised $160K · modeled $1.4M (est)Perfleek, Inc. · Pre-Seed Raised $130K · modeled $1.2M (est)Tru Adventure Travel Inc (this company) Raised $120K · modeled $1.1M (est)Tru Adventure Travel Inc
CompanyStageRaised · realValue · estvs peer med.
Bluebird Backcountry, LLCPre-Seed$950K$6.9M1.99×
Flitways Technology Inc.Pre-Seed$865K$6.7M1.92×
Group Island Spirit, Inc.Pre-Seed$500K$4.5M1.28×
Wheel The World Inc.Pre-Seed$478K$4.3M1.22×
Cornucopiacastle, LDAPre-Seed$460K$4.1M1.18×
Helios Dyrt Partners II, LLCPre-Seed$610K$3.7M1.05×
MJT Holdings LLCPre-Seed$400K$3.3M0.95×
DragonSlayer Services, Inc.Pre-Seed$440K$1.8M0.51×
Channel Islands Expeditions Inc.Pre-Seed$225K$1.6M0.47×
Itinerate, Inc.Pre-Seed$160K$1.4M0.41×
Perfleek, Inc.Pre-Seed$130K$1.2M0.33×
Tru Adventure Travel Inc this companyPre-Seed$120K$1.1M0.31×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$120K2020-02-10$667K$1.1M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$120K2020-02-10
    • First recorded raise — entered as Pre-Seed.
    • 2 investors on this round.
Intelligence
Modeled next raise
$192K
Modeled next size est.range $125K$307K
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Jacob Finifrock2020-02
Registry & provenance

Tru Adventure Travel Inc is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1794814
SEC CIK
2019
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Franko Maps LtdTourism and Travel ServicesPre-Seed$130K$1.2Msame sector · same stage
Perfleek, Inc.Tourism and Travel ServicesPre-Seed$130K$1.2Msame sector · same stage
Lanier Family B&B Network, LLCTourism and Travel ServicesPre-Seed$100K$892Ksame sector · same stage
Legacy Travel Club IncTourism and Travel ServicesPre-Seed$100K$892Ksame sector · same stage
Locals Compass, Inc.Tourism and Travel ServicesPre-Seed$100K$892Ksame sector · same stage
AirProxima Inc.Tourism and Travel ServicesPre-Seed$150K$1.3Msame sector · same stage
Harlem Rocket LLCTourism and Travel ServicesPre-Seed$150K$767Ksame sector · same stage
Nomadic Travel IncTourism and Travel ServicesPre-Seed$150K$509Ksame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Trafla, Inc.Tourism and Travel ServicesPre-Seed$5.7M82%
TraVertex IncTourism and Travel ServicesSeries A$51.4M82%
Journey Rewards Inc.Tourism and Travel ServicesSeries A$17.9M78%
Adventure Travel Trade Association, Inc.Other TravelSeed$11.7M78%
Nomadic Travel IncTourism and Travel ServicesPre-Seed$509K78%
CBUS Hotels, LLCTourism and Travel ServicesSeries A$3.8M78%
Modern Adventure, LLCTourism and Travel ServicesSeed$8.7M78%
Go Trip Network, Inc.Tourism and Travel ServicesPre-Seed$4.0M78%
Frequently asked
How much funding has Tru Adventure Travel Inc raised?
Tru Adventure Travel Inc has raised approximately $120K in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Tru Adventure Travel Inc's estimated valuation?
Provath's modeled valuation for Tru Adventure Travel Inc is approximately $1.1M (modeled range $71K–$12.1M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Tru Adventure Travel Inc at?
Tru Adventure Travel Inc's latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Mon Feb 10.
What does Tru Adventure Travel Inc do and where is it based?
Tru Adventure Travel Inc operates in the Tourism and Travel Services sector, based in MERCER ISLAND.
Explore related

See where Tru Adventure Travel Inc sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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