Diligence memo · auto-generated · as of July 2, 2026
Swatchbook
Swatchbook looks under-valued against its niche peers and is at-risk on financing cadence.
Businessfiled
Swatchbook operates in Other Technology, based in IRVINE.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Swatchbook has raised $3.8M in disclosed capital across 3 recorded rounds, aggregated from public filings. Its latest round is modeled as Seed (a $1.0M–$4.0M round).
Largest single filing: $3.6M on 2022-05-25.
Most recent recorded round closed around 2022-10-18.
Valuation (modeled)modeled
Provath models Swatchbook at approximately $1.1M (range $88K–$4.8M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.07× the median modeled value of Seed Other Technology companies in 2022–2024 (1103 peers) — value vs value, same stage and era. Issuer reports $1M–$5M revenue while modeled below niche peers.
Financing rhythm & timingmixed
Historic cadence: a new round about every 9 months.
Last raise 3.7 yr ago; this sector typically re-raises about every 13 months.
Past due for a raise versus sector cadence — watch for distress or a bridge.
The last round was 36.0× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 53% of Other Technology peers (21302 compared).
Modeled value ranks above 3% of those peers.
Closest niche peers: Route Reports Inc., Assetario Inc., Integrated Cinematics Inc., Soundful, Inc., Modern Foundry, Inc..
Peoplefiled
3 named people on file across officers, directors and signatories.
Risks & flagsmixed
Overdue for a raise versus sector norm — distress or bridge risk.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.