Diligence memo · auto-generated · as of July 2, 2026
Starco Brands, Inc.
Starco Brands, Inc. has raised $100M over 4 rounds; too few niche peers to rank its valuation yet.
Businessfiled
Starco Brands, Inc. operates in Consumer / Retail, based in SANTA MONICA.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Starco Brands, Inc. has raised $100M in disclosed capital across 4 recorded rounds, aggregated from public filings. Its latest round is modeled as Series C (a $40M–$100M round).
Largest single filing: $57M on 2023-02-15.
Most recent recorded round closed around 2023-02-15.
Valuation (modeled)modeled
Provath models Starco Brands, Inc. at approximately $304M (range $200M–$558M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Too few comparable companies in this niche to rank the valuation fairly yet.
Financing rhythm & timingmixed
Historic cadence: a new round about every 48 months.
Last raise 3.4 yr ago; this sector typically re-raises about every 15 months.
Past due for a raise versus sector cadence — watch for distress or a bridge.
The last round stepped up 2.5× from the prior — scaling.
Comparablesmixed
Capital scale ranks ahead of 99% of Consumer / Retail peers (1161 compared).
Modeled value ranks above 99% of those peers.
Closest niche peers: Brightmore Brands TopCo LLC, Shop My Shelf, Inc., Monolith Brands Group, Inc..
Peoplefiled
7 named people on file across officers, directors and signatories.
Risks & flagsmixed
Overdue for a raise versus sector norm — distress or bridge risk.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.