Companies · Manufacturing

Softwear Automation, Inc.

ATLANTA · Manufacturing

Diligence memoA one-page analyst read on Softwear Automation, Inc. — recommendation, valuation, rhythm, risks.
$42.6M
Total raised · real
3
Rounds
1.0×
Latest step-up
Top 9%
Sector rank · raised
Series B
Latest stage · inferred · Sun Jun 09 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Softwear Automation, Inc. looks fair against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the manufacturing sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.99× the median modeled value of Series B Manufacturing companies in 2022–2024 (44 peers) — value vs value, same stage and era.
  • Within the normal band (99% of peer median) for its niche.
At-risk
  • Last raise 2.1 yr ago; this sector typically re-raises about every 12 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Manufacturing

Softwear Automation, Inc. is one of 3257 Manufacturing companies tracked from ATLANTA. By capital raised it ranks among the largest (ahead of 92% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(c)
Reg D exemption
11
Investors (latest)
2025-06-09
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$50M$100M$150M$200MSeries A · 2017-05-25 Raised $4.5M (real) Modeled valuation $45M (est)$4.5M$45MSeries A2017Series B · 2019-06-07 Raised $18M (real) Modeled valuation $198M (est)$18M$198MSeries B2019Series A · 2019-06-07 Raised $12M (real) Modeled valuation $121M (est)$12M$121MSeries A2019Series B · 2024-06-09 Raised $20M (real) Modeled valuation $110M (est)$20M$110MSeries B2024Series B · 2025-06-09 Raised $20M (real) Modeled valuation $93M (est)$20M$93MSeries B2025+$18M+$12M+$20M+$20MCumulative $75M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$4.5M · 2017
Series B$18.1M · 2019
Bridge · Series B-stage$12.1M · 2019smaller follow-on
Series B extension$20.0M · 2024
Series B extension$20.0M · 2025

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$110.4M
Base estimate est.
$51.0M
Conservative case
$199.9M
Upside case
$111.1M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the manufacturing sector profile. Directional, not a quoted figure.

Series A · modeled $44.9M · 2017-05-252017Series B · modeled $198.5M · 2019-06-07Series A · modeled $120.8M · 2019-06-07Series B · modeled $110.4M · 2024-06-09Series B · modeled $92.7M · 2025-06-092025
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
69%
Survival probability
46% low · 85% high
1.19×/yr
Annual markup
1.44×/yr upside case
2.1 yr
Elapsed time used
2.1 yr actual, capped for stale marks
manufacturing
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
24 mo
Avg between rounds
$5.3M/yr
Capital velocity
9.1 yr
On record since
2017
First round
5
Rounds on file
How it compares to the market

Benchmarked against 3257 companies in Manufacturing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 21× above median
This company$42.6M
Sector median$2.0M
Latest round — vs other Series B rounds in sector (real $, this stage) 1.1× above median
This company$20.0M
Sector median$18.5M
Modeled value — vs sector median (estimate, all stages) 9.2× above median
This company$110.4M
Sector median$12.0M

Raised more than 92% of sector peers (real $). Modeled value above 87% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #24 of 44.

This companyCohort peer
$100.0M$1.0B$10.0M$100.0MCapital raised (log)Stryve Foods, Inc. · Series B Raised $35.0M · modeled $294.7M (est)JW Rutledge Distillery, LLC · Series B Raised $34.0M · modeled $276.3M (est)Orange EV LLC · Series B Raised $35.0M · modeled $267.9M (est)Brondell Inc. · Series B Raised $28.6M · modeled $230.0M (est)Advantest Corp · Series B Raised $26.1M · modeled $204.8M (est)Endera Corp · Series B Raised $55.9M · modeled $200.9M (est)Goldback Inc. · Series B Raised $35.0M · modeled $197.4M (est)Trade Secret Chocolates, LLC · Series B Raised $32.1M · modeled $177.2M (est)VGI Plastics Sub Acquisition Company, LLC · Series B Raised $22.3M · modeled $163.9M (est)Lemurian, Inc. · Series B Raised $33.0M · modeled $158.2M (est)Selkirk Pharma, Inc. · Series B Raised $82.1M · modeled $152.7M (est)Xos, Inc. · Series B Raised $20.0M · modeled $152.0M (est)Softwear Automation, Inc. (this company) Raised $42.6M · modeled $110.4M (est)Softwear Automation, Inc.
CompanyStageRaised · realValue · estvs peer med.
Stryve Foods, Inc.Series B$35.0M$294.7M2.64×
JW Rutledge Distillery, LLCSeries B$34.0M$276.3M2.47×
Orange EV LLCSeries B$35.0M$267.9M2.40×
Brondell Inc.Series B$28.6M$230.0M2.06×
Advantest CorpSeries B$26.1M$204.8M1.83×
Endera CorpSeries B$55.9M$200.9M1.80×
Goldback Inc.Series B$35.0M$197.4M1.77×
Trade Secret Chocolates, LLCSeries B$32.1M$177.2M1.58×
VGI Plastics Sub Acquisition Company, LLCSeries B$22.3M$163.9M1.47×
Lemurian, Inc.Series B$33.0M$158.2M1.41×
Selkirk Pharma, Inc.Series B$82.1M$152.7M1.37×
Xos, Inc.Series B$20.0M$152.0M1.36×
Softwear Automation, Inc. this companySeries B$42.6M$110.4M0.99×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$4.5M2017-05-25$20.5M$44.9M90%
Series B$18.1M2019-06-07$100.6M$198.5M90%
Series A$12.1M2019-06-07$55.0M$120.8M90%
Series B$20.0M2024-06-09$111.1M$110.4M90%
Series B$20.0M2025-06-09$111.1M$92.7M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$4.5M2017-05-25
    • First recorded raise — entered as Series A.
    • 1 investor on this round.
  2. Series B$18.1M2019-06-07
    • Raised again after 24 mo — slower than the ~12 mo sector norm.
    • Round 4.0× larger than the prior — scaling up.
    • 16 investors on this round.
  3. Series A$12.1M2019-06-07
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.5× smaller than the prior — bridge or down round.
    • 6 investors on this round.
  4. Series B$20.0M2024-06-09
    • Raised again after 60 mo — slower than the ~12 mo sector norm.
    • Round 1.7× larger than the prior — scaling up.
    • 11 investors on this round.
  5. Series B$20.0M2025-06-09
    • Raised 12 mo later, in step with the ~12 mo sector norm.
    • Round roughly the size of the prior one.
    • 11 investors on this round.
Intelligence
2027 ~Q2
Modeled next raise · ~24mo cadence
$20.0M
Modeled next size est.range $20.0M$32.0M
1.0×
Last step-up
$5.3M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
John Lee19 other2017-05
Sashi Reddi2 other2019-06
Steve MacDonald2 other2024-06
Bob Ciaruffoli1 other2024-06
Genevieve Bos1 other2017-05
John Absmeier1 other2019-06
Palaniswamy Rajan1 other2017-05
Richard Cook1 other2017-05
Ajay Jindia2019-06
Harish Mamtani2017-05
Michael Greenlee2017-05
Peter Schoenthaler2019-06
Thomas Borglum Jensen2024-06
Registry & provenance

Softwear Automation, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1706913
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Alco Manufacturing Holding CorpManufacturingSeries B$42.5M$162.9Msame sector · same stage
Elite Aerospace Group, Inc.ManufacturingSeries B$42.0M$109.6Msame sector · same stage
Axion Power International, Inc.ManufacturingSeries B$44.4M$102.7Msame sector · same stage
Flex Partnership Holdings, L.P.ManufacturingSeries B$46.1M$84.2Msame sector · same stage
Prairie Aquatech Manufacturing, LLCManufacturingSeries B$38.0M$80.8Msame sector · same stage
ECO Manufacturing, IncManufacturingSeries B$37.5M$144.5Msame sector · same stage
MOLG Inc.ManufacturingSeries B$37.2M$123.4Msame sector · same stage
GO ECO Manufacturing, IncManufacturingSeries B$50.0M$137.1Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Soft Shirts, LLCManufacturingSeed$6.4M89%
SoftForm Lighting, LLCManufacturingPre-Seed$3.1M84%
Tactile Engineering, LLCManufacturingPre-Seed$1.1M83%
Reflective Apparel Factory, Inc.ManufacturingSeed$18.4M82%
Badger Sportswear Holdings, Inc.ManufacturingSeries B$227.1M82%
Kb International Fashion, Inc.ManufacturingPre-Seed$2.3M81%
Briggs Health Solutions, Inc.ManufacturingSeries A$18.2M81%
Shock Mitigation Technologies, IncManufacturingPre-Seed$15.3M81%
Frequently asked
How much funding has Softwear Automation, Inc. raised?
Softwear Automation, Inc. has raised approximately $42.6M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Softwear Automation, Inc.'s estimated valuation?
Provath's modeled valuation for Softwear Automation, Inc. is approximately $110.4M (modeled range $51.0M–$199.9M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Softwear Automation, Inc. at?
Softwear Automation, Inc.'s latest modeled financing stage is Series B. Its most recent recorded round closed around Sun Jun 09.
What does Softwear Automation, Inc. do and where is it based?
Softwear Automation, Inc. operates in the Manufacturing sector, based in ATLANTA.
Explore related

See where Softwear Automation, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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