Companies · Retailing

Society Brands, Inc.

CANTON · Retailing

Diligence memoA one-page analyst read on Society Brands, Inc. — recommendation, valuation, rhythm, risks.
$19.7M
Total raised · real
2
Rounds
13.7×
Latest step-up
Top 13%
Sector rank · raised
Series B
Latest stage · inferred · Tue Jul 19 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

Society Brands, Inc. looks fair against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.00× the median modeled value of Series B Retailing companies in 2022–2024 (40 peers) — value vs value, same stage and era.
  • Within the normal band (100% of peer median) for its niche.
At-risk
  • Last raise 4.0 yr ago; this sector typically re-raises about every 13 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Society Brands, Inc. is one of 2347 Retailing companies tracked from CANTON. By capital raised it ranks in the upper tier (ahead of 88% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
52
Investors (latest)
2021
Year incorporated
2022-07-19
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$25M$50M$75M$100MSeed · 2021-11-05 Raised $1.3M (real) Modeled valuation $6.3M (est)$1.3M$6.3MSeed2021Series B · 2022-07-19 Raised $18M (real) Modeled valuation $87M (est)$18M$87MSeries B2022+$18MCumulative $20M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.3M · 2021
Series B$18.3M · 2022no Series A on file

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Series A — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$87.0M
Base estimate est.
$41.2M
Conservative case
$226.2M
Upside case
$101.8M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Seed · modeled $6.3M · 2021-11-052021Series B · modeled $87.0M · 2022-07-192022
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
61%
Survival probability
41% low · 75% high
1.09×/yr
Annual markup
1.32×/yr upside case
4.0 yr
Elapsed time used
4.0 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
8 mo
Avg between rounds
$28.0M/yr
Capital velocity
4.7 yr
On record since
2021
First round
2
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 12× above median
This company$19.7M
Sector median$1.6M
Latest round — vs other Series B rounds in sector (real $, this stage) 1.0× of median
This company$18.3M
Sector median$18.5M
Modeled value — vs sector median (estimate, all stages) 15× above median
This company$87.0M
Sector median$5.8M

Raised more than 88% of sector peers (real $). Modeled value above 91% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #20 of 40.

This companyCohort peer
$10.0M$100.0M$1.0B$10.0M$100.0M$1.0BCapital raised (log)Lazydays Holdings, Inc. · Series B Raised $40.0M · modeled $156.0M (est)Fair Harbor Clothing Inc. · Series B Raised $30.7M · modeled $150.2M (est)Bandier Holdings LLC · Series B Raised $95.9M · modeled $148.7M (est)Gardyn Inc. · Series B Raised $44.1M · modeled $146.7M (est)Athena Club Holdings, Inc. · Series B Raised $51.6M · modeled $140.8M (est)Solidblock Holdings LLC Red Frog Digital Series · Series B Raised $28.1M · modeled $138.1M (est)Us Laundry Investments, Llc · Series B Raised $32.1M · modeled $126.7M (est)Ultimate Storage Solutions LLC · Series B Raised $30.9M · modeled $124.6M (est)Valoreo, Inc. · Series B Raised $25.0M · modeled $123.2M (est)D.S. & Durga, Inc. · Series B Raised $29.1M · modeled $123.2M (est)Treasure Topco LLC · Series B Raised $27.5M · modeled $122.4M (est)Manscaped Holdings, Llc · Series B Raised $25.1M · modeled $116.1M (est)Society Brands, Inc. (this company) Raised $19.7M · modeled $87.0M (est)Society Brands, Inc.
CompanyStageRaised · realValue · estvs peer med.
Lazydays Holdings, Inc.Series B$40.0M$156.0M1.80×
Fair Harbor Clothing Inc.Series B$30.7M$150.2M1.73×
Bandier Holdings LLCSeries B$95.9M$148.7M1.71×
Gardyn Inc.Series B$44.1M$146.7M1.69×
Athena Club Holdings, Inc.Series B$51.6M$140.8M1.62×
Solidblock Holdings LLC Red Frog Digital SeriesSeries B$28.1M$138.1M1.59×
Us Laundry Investments, LlcSeries B$32.1M$126.7M1.46×
Ultimate Storage Solutions LLCSeries B$30.9M$124.6M1.43×
Valoreo, Inc.Series B$25.0M$123.2M1.42×
D.S. & Durga, Inc.Series B$29.1M$123.2M1.42×
Treasure Topco LLCSeries B$27.5M$122.4M1.41×
Manscaped Holdings, LlcSeries B$25.1M$116.1M1.34×
Society Brands, Inc. this companySeries B$19.7M$87.0M1.00×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.3M2021-11-05$6.7M$6.3M90%
Series B$18.3M2022-07-19$101.8M$87.0M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.3M2021-11-05
    • First recorded raise — entered as Seed.
    • 8 investors on this round.
  2. Series B$18.3M2022-07-19
    • Raised 8 mo later, in step with the ~13 mo sector norm.
    • Round 13.7× larger than the prior — scaling up.
    • 52 investors on this round.
Intelligence
2023 ~Q2
Modeled next raise · ~8mo cadence
$55.0M
Modeled next size est.range $35.7M$88.0M
13.7×
Last step-up
$28.0M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
James Gilbert4 other2022-07
Todd Federman4 other2022-07
Shawn Dougherty3 other2022-07
Mark Graffagnini1 other2022-07
James A. Gilbert2021-11
John A. Sirpilla2021-11
Johnny Sirpilla2022-07
Justin Sirpilla2021-11
Michael Sirpilla2022-07
Shawn Doughterty2021-11
Sirpilla Michael2021-11
Registry & provenance

Society Brands, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1894107
SEC CIK
2021
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Good Clean Love, Inc.RetailingSeries B$19.8M$86.8Msame sector · same stage
Flo Water, Inc.RetailingSeries B$19.8M$100.9Msame sector · same stage
Rowan, Inc.RetailingSeries B$20.0M$101.4Msame sector · same stage
Amillionbrands.ComRetailingSeries B$20.0M$112.8Msame sector · same stage
Earth Products, Inc.RetailingSeries B$20.0M$68.0Msame sector · same stage
Motivational EnterprisesRetailingSeries B$20.0M$68.0Msame sector · same stage
Sokolin LlcRetailingSeries B$20.0M$112.8Msame sector · same stage
Twyla, Inc.RetailingSeries B$19.3M$108.7Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Digital Brands Group, Inc.RetailingSeries A$16.6M85%
Snobswap Inc.RetailingPre-Seed$6.1M85%
Citizenry, Inc.RetailingSeed$8.5M84%
Sps Commerce IncRetailingSeries C$436.6M84%
Jeffs' Brands LtdRetailingSeries A$22.9M84%
Hive Brands Holdings, Inc.RetailingSeries A$10.7M83%
in-house apparel, inc.RetailingPre-Seed$5.0M83%
Forum Brands, Inc.RetailingSeed$13.5M83%
Frequently asked
How much funding has Society Brands, Inc. raised?
Society Brands, Inc. has raised approximately $19.7M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Society Brands, Inc.'s estimated valuation?
Provath's modeled valuation for Society Brands, Inc. is approximately $87.0M (modeled range $41.2M–$226.2M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Society Brands, Inc. at?
Society Brands, Inc.'s latest modeled financing stage is Series B. Its most recent recorded round closed around Tue Jul 19.
What does Society Brands, Inc. do and where is it based?
Society Brands, Inc. operates in the Retailing sector, based in CANTON.
Explore related

See where Society Brands, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

Is this your company?

If you work at Society Brands, Inc., claim this profile or suggest a correction. We aggregate from public filings, so help us keep your description, website and links accurate.

Is this your company? Update your profile or add contact details — and choose exactly who can reach you. Reviewed before anything is published.