Diligence memo · auto-generated · as of July 2, 2026
Social Market Analytics, Inc
Social Market Analytics, Inc looks fair against its niche peers and is dormant on financing cadence.
Businessfiled
Social Market Analytics, Inc operates in Software / Tech, based in Chicago.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Social Market Analytics, Inc has raised $2.0M in disclosed capital across 5 recorded rounds, aggregated from public filings. Its latest round is modeled as Pre-Seed (a round under $1.0M).
Largest single filing: $760K on 2014-07-09.
Most recent recorded round closed around 2020-12-31.
Valuation (modeled)modeled
Provath models Social Market Analytics, Inc at approximately $14M (range $275K–$132M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 1.18× the median modeled value of Pre-Seed Software / Tech companies in 2019–2021 (307 peers) — value vs value, same stage and era. Within the normal band (118% of peer median) for its niche.
Financing rhythm & timingmixed
Historic cadence: a new round about every 16 months.
Last raise 5.5 yr ago; this sector typically re-raises about every 13 months.
Silent for over 3× the sector's normal cadence.
The last round was 1.2× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 34% of Software / Tech peers (3920 compared).
Modeled value ranks above 32% of those peers.
Closest niche peers: AGAE Technologies LLC, Sidehustle App, Inc., Owl Peak Technologies, Inc, Backbone Labs, Inc., DLO Digital Loans, Inc..
Peoplefiled
9 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.