Companies · Software / Tech

SmartStory Technologies, Inc.

MERIDIAN · Software / Tech · refined from filed group “Other Technology

Diligence memoA one-page analyst read on SmartStory Technologies, Inc. — recommendation, valuation, rhythm, risks.
$20.3M
Total raised · real
6
Rounds
0.5×
Latest step-up
Top 21%
Sector rank · raised
Series A
Latest stage · inferred · Fri Jul 19 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

SmartStory Technologies, Inc. looks under-valued against its niche peers and is quiet on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the technology sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.29× the median modeled value of Series A Software / Tech companies in 2022–2024 (413 peers) — value vs value, same stage and era.
Quiet
  • Last raise 23 mo ago; this sector typically re-raises about every 13 months.
  • Slightly overdue versus sector cadence.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

SmartStory Technologies, Inc. behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
12.8 yr record
Peak capital year was 2017 with $43.8M across 12 filings.
Market position
ahead of 80% of Software / Tech peers
Capital scale is ahead of 80% of Software / Tech peers; modeled value is above 33% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Needs review
Row-level filing totals differ from canonical totals, so amendment/superseded filtering should be checked.
What triggered this
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2017: $43.8M across 12 filings.
  • Largest single filing was $6.8M on 2017-08-16.
  • Filing rows sum to $63.0M, while canonical raised total is $20.3M; likely amendments/superseded rows are mixed into the detail view.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
  • Canonical filtering should be tightened before using row-level totals for diligence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Software / Tech

SmartStory Technologies, Inc. is one of 3920 Software / Tech companies tracked from MERIDIAN. By capital raised it ranks in the upper tier (ahead of 80% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
3
Investors (latest)
2024-07-19
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$50M$100M$150M$200MSeed · 2013-09-10 Raised $3.7M (real) Modeled valuation $126M (est)Seed2013Seed · 2013-09-10 Raised $3.3M (real) Modeled valuation $112M (est)Pre-Seed · 2013-09-10 Raised $350K (real) Modeled valuation $15M (est)Pre-Seed2013Seed · 2014-07-23 Raised $2.5M (real) Modeled valuation $84M (est)Pre-Seed · 2014-07-23 Raised $458K (real) Modeled valuation $19M (est)Pre-Seed2014Seed · 2016-04-25 Raised $3.9M (real) Modeled valuation $131M (est)Seed · 2017-01-23 Raised $750K (real) Modeled valuation $26M (est)Seed2017Pre-Seed · 2017-01-23 Raised $500K (real) Modeled valuation $21M (est)Seed · 2017-08-16 Raised $1.4M (real) Modeled valuation $46M (est)Seed2017Seed · 2017-08-16 Raised $3.9M (real) Modeled valuation $131M (est)Series A · 2017-08-16 Raised $4.9M (real) Modeled valuation $135M (est)Series A2017Seed · 2017-08-16 Raised $1.2M (real) Modeled valuation $43M (est)Series A · 2017-08-16 Raised $5.9M (real) Modeled valuation $162M (est)Series A2017Series A · 2017-08-16 Raised $6.8M (real) Modeled valuation $189M (est)Series A · 2017-08-16 Raised $5.5M (real) Modeled valuation $153M (est)Series A2017Seed · 2017-08-16 Raised $2.4M (real) Modeled valuation $80M (est)Series A · 2017-08-16 Raised $4.4M (real) Modeled valuation $121M (est)Series A2017Series A · 2017-08-16 Raised $6.4M (real) Modeled valuation $176M (est)Pre-Seed · 2024-07-19 Raised $751K (real) Modeled valuation $3.5M (est)Pre-Seed2024Series A · 2024-07-19 Raised $2.8M (real) Modeled valuation $15M (est)Seed · 2024-07-19 Raised $1.5M (real) Modeled valuation $7.4M (est)Seed2024Cumulative $63M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$3.7M · 2013
Seed extension$3.3M · 2013
Bridge · Seed-stage$350K · 2013smaller follow-on
Seed extension$2.5M · 2014
Bridge · Seed-stage$458K · 2014smaller follow-on
Seed extension$3.9M · 2016
Seed extension$750K · 2017
Bridge · Seed-stage$500K · 2017smaller follow-on
Seed extension$1.4M · 2017
Seed extension$3.9M · 2017
Series A$4.9M · 2017
Bridge · Series A-stage$1.2M · 2017smaller follow-on
Series A extension$5.9M · 2017
Series A extension$6.8M · 2017
Series A extension$5.5M · 2017
Bridge · Series A-stage$2.4M · 2017smaller follow-on
Series A extension$4.4M · 2017
Series A extension$6.4M · 2017
Bridge · Series A-stage$751K · 2024smaller follow-on
Series A extension$2.8M · 2024
Bridge · Series A-stage$1.5M · 2024smaller follow-on

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$14.8M
Base estimate est.
$3.7M
Conservative case
$31.7M
Upside case
$12.5M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the technology sector profile. Directional, not a quoted figure.

Seed · modeled $125.6M · 2013-09-102013Seed · modeled $112.4M · 2013-09-10Pre-Seed · modeled $14.8M · 2013-09-10Seed · modeled $83.8M · 2014-07-23Pre-Seed · modeled $19.4M · 2014-07-23Seed · modeled $131.3M · 2016-04-25Seed · modeled $25.6M · 2017-01-23Pre-Seed · modeled $21.2M · 2017-01-23Seed · modeled $46.0M · 2017-08-16Seed · modeled $131.4M · 2017-08-16Series A · modeled $134.7M · 2017-08-16Seed · modeled $42.6M · 2017-08-16Series A · modeled $162.5M · 2017-08-16Series A · modeled $189.4M · 2017-08-16Series A · modeled $153.3M · 2017-08-16Seed · modeled $80.3M · 2017-08-16Series A · modeled $120.9M · 2017-08-16Series A · modeled $176.4M · 2017-08-16Pre-Seed · modeled $3.5M · 2024-07-19Series A · modeled $14.8M · 2024-07-19Seed · modeled $7.4M · 2024-07-192024
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
54%
Survival probability
29% low · 74% high
1.50×/yr
Annual markup
1.89×/yr upside case
1.9 yr
Elapsed time used
1.9 yr actual, capped for stale marks
technology
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
7 mo
Avg between rounds
$1.9M/yr
Capital velocity
12.8 yr
On record since
2013
First round
21
Rounds on file
How it compares to the market

Benchmarked against 3920 companies in Software / Tech. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 4.4× above median
This company$20.3M
Sector median$4.6M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.3× of median
This company$1.5M
Sector median$5.6M
Modeled value — vs sector median (estimate, all stages) 0.4× of median
This company$14.8M
Sector median$36.6M

Raised more than 80% of sector peers (real $). Modeled value above 33% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #374 of 413.

This companyCohort peer
$10.0M$100.0M$1.0B$10.0M$100.0MCapital raised (log)Solidblock Holdings LLC Detox Digital Series · Series A Raised $15.0M · modeled $210.2M (est)inFeedo Tech Inc. · Series A Raised $14.3M · modeled $205.9M (est)Red Leader Technologies, Inc. · Series A Raised $13.8M · modeled $202.0M (est)Mocha Technologies Inc. · Series A Raised $13.4M · modeled $200.7M (est)Isometric Technologies Inc. · Series A Raised $15.0M · modeled $193.3M (est)Carbon6 Technologies, Inc. · Series A Raised $15.9M · modeled $188.0M (est)Grin Technology Services, Inc. · Series A Raised $14.7M · modeled $180.7M (est)Nucleated Foam Technologies, Inc. · Series A Raised $12.5M · modeled $174.2M (est)Primer Labs Inc. · Series A Raised $12.9M · modeled $169.4M (est)Triumph Labs, Inc. · Series A Raised $12.1M · modeled $165.0M (est)Thred Technologies, Inc. · Series A Raised $14.9M · modeled $160.1M (est)MetaStreet Labs, Inc. · Series A Raised $26.2M · modeled $157.4M (est)SmartStory Technologies, Inc. (this company) Raised $20.3M · modeled $14.8M (est)SmartStory Technologies, Inc.
CompanyStageRaised · realValue · estvs peer med.
Solidblock Holdings LLC Detox Digital SeriesSeries A$15.0M$210.2M4.16×
inFeedo Tech Inc.Series A$14.3M$205.9M4.08×
Red Leader Technologies, Inc.Series A$13.8M$202.0M4.00×
Mocha Technologies Inc.Series A$13.4M$200.7M3.98×
Isometric Technologies Inc.Series A$15.0M$193.3M3.83×
Carbon6 Technologies, Inc.Series A$15.9M$188.0M3.72×
Grin Technology Services, Inc.Series A$14.7M$180.7M3.58×
Nucleated Foam Technologies, Inc.Series A$12.5M$174.2M3.45×
Primer Labs Inc.Series A$12.9M$169.4M3.36×
Triumph Labs, Inc.Series A$12.1M$165.0M3.27×
Thred Technologies, Inc.Series A$14.9M$160.1M3.17×
MetaStreet Labs, Inc.Series A$26.2M$157.4M3.12×
SmartStory Technologies, Inc. this companySeries A$20.3M$14.8M0.29×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$3.7M2013-09-10$18.4M$125.6M85%
Seed$3.3M2013-09-10$16.5M$112.4M85%
Pre-Seed$350K2013-09-10$1.9M$14.8M85%
Seed$2.5M2014-07-23$12.3M$83.8M85%
Pre-Seed$458K2014-07-23$2.5M$19.4M85%
Seed$3.9M2016-04-25$19.3M$131.3M85%
Seed$750K2017-01-23$3.8M$25.6M90%
Pre-Seed$500K2017-01-23$2.8M$21.2M90%
Seed$1.4M2017-08-16$6.8M$46.0M90%
Seed$3.9M2017-08-16$19.3M$131.4M90%
Series A$4.9M2017-08-16$22.1M$134.7M90%
Seed$1.2M2017-08-16$6.2M$42.6M90%
Series A$5.9M2017-08-16$26.6M$162.5M90%
Series A$6.8M2017-08-16$31.0M$189.4M90%
Series A$5.5M2017-08-16$25.1M$153.3M90%
Seed$2.4M2017-08-16$11.8M$80.3M90%
Series A$4.4M2017-08-16$19.8M$120.9M90%
Series A$6.4M2017-08-16$28.9M$176.4M90%
Pre-Seed$751K2024-07-19$4.2M$3.5M90%
Series A$2.8M2024-07-19$12.5M$14.8M90%
Seed$1.5M2024-07-19$7.5M$7.4M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$3.7M2013-09-10
    • First recorded raise — entered as Seed.
    • 24 investors on this round.
  2. Seed$3.3M2013-09-10
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 18 investors on this round.
  3. Pre-Seed$350K2013-09-10
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 9.4× smaller than the prior — bridge or down round.
    • 2 investors on this round.
  4. Seed$2.5M2014-07-23
    • Raised 10 mo later, in step with the ~13 mo sector norm.
    • Round 7.0× larger than the prior — scaling up.
    • 22 investors on this round.
  5. Pre-Seed$458K2014-07-23
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 5.4× smaller than the prior — bridge or down round.
    • 9 investors on this round.
  6. Seed$3.9M2016-04-25
    • Raised again after 21 mo — slower than the ~13 mo sector norm.
    • Round 8.4× larger than the prior — scaling up.
    • 22 investors on this round.
  7. Seed$750K2017-01-23
    • Raised 9 mo later, in step with the ~13 mo sector norm.
    • Round 5.1× smaller than the prior — bridge or down round.
    • 15 investors on this round.
  8. Pre-Seed$500K2017-01-23
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.5× smaller than the prior — bridge or down round.
    • 15 investors on this round.
  9. Seed$1.4M2017-08-16
    • Came back fast: 7 mo vs the ~13 mo sector norm.
    • Round 2.7× larger than the prior — scaling up.
    • 15 investors on this round.
  10. Seed$3.9M2017-08-16
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.9× larger than the prior — scaling up.
    • 16 investors on this round.
  11. Series A$4.9M2017-08-16
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 16 investors on this round.
  12. Seed$1.2M2017-08-16
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 3.9× smaller than the prior — bridge or down round.
    • 15 investors on this round.
  13. Series A$5.9M2017-08-16
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 4.7× larger than the prior — scaling up.
    • 16 investors on this round.
  14. Series A$6.8M2017-08-16
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 16 investors on this round.
  15. Series A$5.5M2017-08-16
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 16 investors on this round.
  16. Seed$2.4M2017-08-16
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.3× smaller than the prior — bridge or down round.
  17. Series A$4.4M2017-08-16
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.8× larger than the prior — scaling up.
    • 16 investors on this round.
  18. Series A$6.4M2017-08-16
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.5× larger than the prior — scaling up.
    • 16 investors on this round.
  19. Pre-Seed$751K2024-07-19
    • Raised again after 83 mo — slower than the ~13 mo sector norm.
    • Round 8.5× smaller than the prior — bridge or down round.
    • 3 investors on this round.
  20. Series A$2.8M2024-07-19
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 3.7× larger than the prior — scaling up.
    • 3 investors on this round.
  21. Seed$1.5M2024-07-19
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.8× smaller than the prior — bridge or down round.
    • 3 investors on this round.
Intelligence
2025 ~Q1
Modeled next raise · ~7mo cadence
$1.5M
Modeled next size est.range $1.5M$2.4M
0.5×
Last step-up
$1.9M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Michael Boerner4 other2013-09
Christoph Minor1 other2017-08
C. Lloyd Mahaffey1 other2013-09
John Kang1 other2013-09
Michael Lloyd Boerner1 other2017-01
Paul Juffer1 other2017-08
Allen Lloyd Plunk2017-01
Allen Plunk2017-08
Brian Lloyd Myers2017-01
Brian Myers2013-09
Chris DiGiorgio2013-09
Christopher DiGiorgio2017-08
Eric Lloyd Eilertsen2013-09
Evans Lloyd Baiya2013-09
Evanson Lloyd Baiya2014-07
Jeff Lloyd Simpson2013-09
Nicholas Lloyd Preftakes2013-09
Nicholas Preftakes2017-08
Nick Lloyd Preftakes2014-07
Paul Von Ebers2017-08
Roger Lloyd Zanders2013-09
Ron Price2013-09
Registry & provenance

SmartStory Technologies, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1591383
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

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Sonitus Technologies Inc.Software / TechSeries A$17.1M$11.7Msame sector · same stage
Nymbl Systems, Inc.Software / TechSeries A$15.5M$12.9Msame sector · same stage
Elo Life Systems, Inc.Software / TechSeries A$27.2M$15.7Msame sector · same stage
Aten Technology, Inc.Software / TechSeries A$15.0M$16.7Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Automated Retail Technologies LLCSoftware / TechSeries A$260.2M84%
Smartly, Inc.Other TechnologySeries A$200.7M83%
SmartX Technology Solutions Inc.Software / TechSeries B$488.2M83%
Retail Cloud Technologies, LLCSoftware / TechSeries C$512.6M83%
Smartrent.Com, Inc.Other TechnologySeries C$3.0B83%
SmartProperty, Inc.Other TechnologyPre-Seed$2.4M83%
Smart Planet Technologies, Inc.Software / TechPre-Seed$38.1M83%
Digital Social Retail, Inc.Software / TechPre-Seed$20.3M83%
Frequently asked
How much funding has SmartStory Technologies, Inc. raised?
SmartStory Technologies, Inc. has raised approximately $20.3M in disclosed capital across 6 recorded financing rounds, aggregated from public filings.
What is SmartStory Technologies, Inc.'s estimated valuation?
Provath's modeled valuation for SmartStory Technologies, Inc. is approximately $14.8M (modeled range $3.7M–$31.7M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is SmartStory Technologies, Inc. at?
SmartStory Technologies, Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Fri Jul 19.
What does SmartStory Technologies, Inc. do and where is it based?
SmartStory Technologies, Inc. operates in the Software / Tech sector, based in MERIDIAN.
Explore related

See where SmartStory Technologies, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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