Diligence memo · auto-generated · as of July 3, 2026
Simply Measured, Inc.
Simply Measured, Inc. looks under-valued against its niche peers and is dormant on financing cadence.
Businessfiled
Simply Measured, Inc. operates in Other, based in SEATTLE.
Sector still resolves to a broad 'Other' bucket, so operating comparables below are weaker than for a tightly-classified peer.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Simply Measured, Inc. has raised $26M in disclosed capital across 3 recorded rounds, aggregated from public filings. Its latest round is modeled as Series B (a $15M–$40M round).
Largest single filing: $20M on 2014-03-10.
Most recent recorded round closed around 2015-09-29.
Valuation (modeled)modeled
Provath models Simply Measured, Inc. at approximately $77M (range $12M–$298M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.22× the median modeled value of Series B Other companies in 2013–2015 (273 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 25 months.
Last raise 10.8 yr ago; this sector typically re-raises about every 11 months.
Silent for over 3× the sector's normal cadence.
The last round was 4.3× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 88% of Other peers (25015 compared).
Modeled value ranks above 80% of those peers.
Closest niche peers: PL Parent, LLC, ComplexCare Holdings, Inc., Sprinklr, Inc., Globaltranz Enterprises, Inc., Halco Acquisition Corp.
Peoplefiled
7 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
Broad sector classification weakens peer comparison.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.