Diligence memo · auto-generated · as of July 2, 2026
Simply Easier Payments, Inc.
Simply Easier Payments, Inc. looks fair against its niche peers and is dormant on financing cadence.
Businessfiled
Simply Easier Payments, Inc. operates in Other Technology, based in DURHAM.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Simply Easier Payments, Inc. has raised $1.2M in disclosed capital across 2 recorded rounds, aggregated from public filings. Its latest round is modeled as Pre-Seed (a round under $1.0M).
Largest single filing: $650K on 2009-11-10.
Most recent recorded round closed around 2010-08-16.
Valuation (modeled)modeled
Provath models Simply Easier Payments, Inc. at approximately $21M (range $327K–$240M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 1.45× the median modeled value of Pre-Seed Other Technology companies in 2010–2012 (1131 peers) — value vs value, same stage and era. Within the normal band (145% of peer median) for its niche.
Financing rhythm & timingmixed
Historic cadence: a new round about every 9 months.
Last raise 15.9 yr ago; this sector typically re-raises about every 13 months.
Silent for over 3× the sector's normal cadence.
The last round was 1.3× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 31% of Other Technology peers (21302 compared).
Modeled value ranks above 38% of those peers.
Closest niche peers: Direct Grid Technologies Llc, HiringThing, LLC, Prototype Productions, Inc., Mediamogul, Llc, Media Chaperone, Inc..
Peoplefiled
3 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.