Companies · Other

Simply Delicious, Inc.

BOULDER · Other

Diligence memoA one-page analyst read on Simply Delicious, Inc. — recommendation, valuation, rhythm, risks.
$17.0M
Total raised · real
3
Rounds
1.6×
Latest step-up
Top 17%
Sector rank · raised
Series A
Latest stage · inferred · Tue Jul 09 2019 00:00:00 GMT+0000 (Coordinated Universal Time)

Simply Delicious, Inc. looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.03× the median modeled value of Series A Other companies in 2019–2021 (858 peers) — value vs value, same stage and era.
  • Within the normal band (103% of peer median) for its niche.
Dormant
  • Last raise 7.0 yr ago; this sector typically re-raises about every 11 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other

Simply Delicious, Inc. is one of 25015 Other companies tracked from BOULDER. By capital raised it ranks in the upper tier (ahead of 84% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
8
Investors (latest)
2016
Year incorporated
2019-07-09
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$50M$100M$150M$200MSeries A · 2017-02-23 Raised $8.0M (real) Modeled valuation $121M (est)$8.0M$121MSeries A2017Series A · 2018-08-24 Raised $3.5M (real) Modeled valuation $53M (est)$3.5M$53MSeries A2018Series A · 2019-07-09 Raised $5.5M (real) Modeled valuation $83M (est)$5.5M$83MSeries A2019+$3.5M+$5.5MCumulative $17M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$8.0M · 2017
Series A extension$3.5M · 2018
Series A extension$5.5M · 2019

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 33%.

Modeled valuation trajectory
$83.2M
Base estimate est.
$7.5M
Conservative case
$452.6M
Upside case
$25.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Series A · modeled $121.1M · 2017-02-232017Series A · modeled $53.0M · 2018-08-24Series A · modeled $83.2M · 2019-07-092019
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
55%
Survival probability
30% low · 75% high
1.35×/yr
Annual markup
1.70×/yr upside case
6.0 yr
Elapsed time used
7.0 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
14 mo
Avg between rounds
$7.2M/yr
Capital velocity
9.4 yr
On record since
2017
First round
3
Rounds on file
How it compares to the market

Benchmarked against 25015 companies in Other. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 8.3× above median
This company$17.0M
Sector median$2.0M
Latest round — vs other Series A rounds in sector (real $, this stage) 1.0× of median
This company$5.5M
Sector median$5.7M
Modeled value — vs sector median (estimate, all stages) 4.7× above median
This company$83.2M
Sector median$17.7M

Raised more than 84% of sector peers (real $). Modeled value above 80% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #418 of 858.

This companyCohort peer
$10.0M$100.0M$1.0B$10.0M$100.0MCapital raised (log)No More Landfills Investment Group, LLC · Series A Raised $15.0M · modeled $227.0M (est)3901 Campbellton Rd., LLC · Series A Raised $15.0M · modeled $227.0M (est)medpai group · Series A Raised $15.0M · modeled $227.0M (est)WestCap Bolt, LLC · Series A Raised $15.0M · modeled $227.0M (est)HBC Management Class B L.P. · Series A Raised $15.0M · modeled $226.3M (est)Globus Maritime Ltd · Series A Raised $27.4M · modeled $223.4M (est)Redwood Holding Group, LLC · Series A Raised $21.1M · modeled $222.5M (est)Sol de Janeiro Holdings, Inc. · Series A Raised $14.6M · modeled $220.6M (est)Patrick Partners LLC · Series A Raised $14.5M · modeled $219.4M (est)Concord Resources Holdings Ltd · Series A Raised $14.4M · modeled $218.2M (est)Bigstream Solutions, Inc. · Series A Raised $19.8M · modeled $216.3M (est)Engageli, Inc. · Series A Raised $14.5M · modeled $215.8M (est)Simply Delicious, Inc. (this company) Raised $17.0M · modeled $83.2M (est)Simply Delicious, Inc.
CompanyStageRaised · realValue · estvs peer med.
No More Landfills Investment Group, LLCSeries A$15.0M$227.0M2.81×
3901 Campbellton Rd., LLCSeries A$15.0M$227.0M2.81×
medpai groupSeries A$15.0M$227.0M2.81×
WestCap Bolt, LLCSeries A$15.0M$227.0M2.81×
HBC Management Class B L.P.Series A$15.0M$226.3M2.80×
Globus Maritime LtdSeries A$27.4M$223.4M2.76×
Redwood Holding Group, LLCSeries A$21.1M$222.5M2.75×
Sol de Janeiro Holdings, Inc.Series A$14.6M$220.6M2.73×
Patrick Partners LLCSeries A$14.5M$219.4M2.71×
Concord Resources Holdings LtdSeries A$14.4M$218.2M2.70×
Bigstream Solutions, Inc.Series A$19.8M$216.3M2.67×
Engageli, Inc.Series A$14.5M$215.8M2.67×
Simply Delicious, Inc. this companySeries A$17.0M$83.2M1.03×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$8.0M2017-02-23$36.4M$121.1M90%
Series A$3.5M2018-08-24$15.9M$53.0M90%
Series A$5.5M2019-07-09$25.0M$83.2M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$8.0M2017-02-23
    • First recorded raise — entered as Series A.
    • 6 investors on this round.
  2. Series A$3.5M2018-08-24
    • Raised again after 18 mo — slower than the ~11 mo sector norm.
    • Round 2.3× smaller than the prior — bridge or down round.
    • 8 investors on this round.
  3. Series A$5.5M2019-07-09
    • Raised 10 mo later, in step with the ~11 mo sector norm.
    • Round 1.6× larger than the prior — scaling up.
    • 8 investors on this round.
Intelligence
2020 ~Q3
Modeled next raise · ~14mo cadence
$8.6M
Modeled next size est.range $5.6M$13.8M
1.6×
Last step-up
$7.2M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
DUANE PRIMOZICH7 other2017-02
Luke Vernon3 other2018-08
Beryl Stafford2017-02
Ralph Sorenson2017-02
Thomas Spire2019-07
T.J. McIntyre2017-02
Registry & provenance

Simply Delicious, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1699702
SEC CIK
2016
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
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Miche Bag Holdings, LlcOtherSeries A$16.6M$85.6Msame sector · same stage
Aclarity, Inc.OtherSeries A$16.1M$78.8Msame sector · same stage
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Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Yummy Bazaar, Inc.OtherSeed$1.4M84%
Caramel, Inc.OtherSeries B$131.7M82%
Mmmly Inc.OtherPre-Seed$5.9M82%
Mike's Hot Honey, Inc.OtherSeries A$72.5M81%
Edible Armstrong, Inc.OtherPre-Seed$14.9M81%
Toasted Oat, Inc.OtherSeed$20.8M80%
Hello Cake, Inc.OtherSeries B$109.6M80%
JJ's Sweets, Inc.OtherSeed$18.0M80%
Frequently asked
How much funding has Simply Delicious, Inc. raised?
Simply Delicious, Inc. has raised approximately $17.0M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Simply Delicious, Inc.'s estimated valuation?
Provath's modeled valuation for Simply Delicious, Inc. is approximately $83.2M (modeled range $7.5M–$452.6M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Simply Delicious, Inc. at?
Simply Delicious, Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Tue Jul 09.
What does Simply Delicious, Inc. do and where is it based?
Simply Delicious, Inc. operates in the Other sector, based in BOULDER.
Explore related

See where Simply Delicious, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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