Diligence memo · auto-generated · as of July 1, 2026
Shoptimize, Inc.
Shoptimize, Inc. looks over-valued against its niche peers and is dormant on financing cadence.
Businessfiled
Shoptimize, Inc. operates in Consumer / Retail, based in PALO ALTO.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Shoptimize, Inc. has raised $3.2M in disclosed capital across 1 recorded round, aggregated from public filings. Its latest round is modeled as Seed (a $1.0M–$4.0M round).
Largest single filing: $3.2M on 2020-04-03.
Most recent recorded round closed around 2020-04-03.
Valuation (modeled)modeled
Provath models Shoptimize, Inc. at approximately $20M (range $2.6M–$160M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Over-valued. Modeled value is 1.69× the median modeled value of Seed Consumer / Retail companies in 2019–2021 (29 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Last raise 6.2 yr ago; this sector typically re-raises about every 15 months.
Only one round on record and long silent — often defunct, acquired, or gone quiet.
Comparablesmixed
Capital scale ranks ahead of 88% of Consumer / Retail peers (1161 compared).
Modeled value ranks above 93% of those peers.
Closest niche peers: Local Store Identity, Inc., Shop Club, Inc., Brand Defender, Inc., Swell Commerce Corp., Wilde Brands Inc..
Peoplefiled
3 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
Modeled above niche peers — valuation risk on entry.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.