Diligence memo · auto-generated · as of July 2, 2026
Shop My Shelf, Inc.
Shop My Shelf, Inc. has raised $78M over 2 rounds; too few niche peers to rank its valuation yet.
Businessfiled
Shop My Shelf, Inc. operates in Consumer / Retail, based in Holden.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Shop My Shelf, Inc. has raised $78M in disclosed capital across 2 recorded rounds, aggregated from public filings. Its latest round is modeled as Series C (a $40M–$100M round).
Largest single filing: $73M on 2024-12-23.
Most recent recorded round closed around 2024-12-23.
Valuation (modeled)modeled
Provath models Shop My Shelf, Inc. at approximately $361M (range $254M–$513M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Too few comparable companies in this niche to rank the valuation fairly yet.
Financing rhythm & timingmixed
Historic cadence: a new round about every 6 months.
Last raise 18 mo ago; this sector typically re-raises about every 15 months.
Slightly overdue versus sector cadence.
The last round stepped up 13.6× from the prior — scaling.
Comparablesmixed
Capital scale ranks ahead of 99% of Consumer / Retail peers (1161 compared).
Modeled value ranks above 99% of those peers.
Closest niche peers: Brightmore Brands TopCo LLC, Starco Brands, Inc., Monolith Brands Group, Inc..
Peoplefiled
5 named people on file across officers, directors and signatories.
Risks & flagsmixed
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.