Diligence memo · auto-generated · as of July 2, 2026
Shop Diddo, Inc.
Shop Diddo, Inc. looks fair against its niche peers and is quiet on financing cadence.
Businessfiled
Shop Diddo, Inc. operates in Consumer / Retail, based in SANTA MONICA.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Shop Diddo, Inc. has raised $2.5M in disclosed capital across 1 recorded round, aggregated from public filings. Its latest round is modeled as Seed (a $1.0M–$4.0M round).
Largest single filing: $2.5M on 2024-04-05.
Most recent recorded round closed around 2024-04-05.
Valuation (modeled)modeled
Provath models Shop Diddo, Inc. at approximately $7.3M (range $2.1M–$21M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 1.00× the median modeled value of Seed Consumer / Retail companies in 2022–2024 (23 peers) — value vs value, same stage and era. Within the normal band (100% of peer median) for its niche.
Financing rhythm & timingmixed
Last raise 2.2 yr ago; this sector typically re-raises about every 15 months.
Slightly overdue versus sector cadence.
Comparablesmixed
Capital scale ranks ahead of 87% of Consumer / Retail peers (1161 compared).
Modeled value ranks above 88% of those peers.
Closest niche peers: Souq G-Commerce, Inc., Ronbow Brands, Inc., Quallis Brands, Inc., Inspired Beauty Stories Inc., Deane & Hoyle Brands, Inc..
Peoplefiled
4 named people on file across officers, directors and signatories.
Risks & flagsmixed
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.