Diligence memo · auto-generated · as of July 2, 2026
Select Comfort Corp
Select Comfort Corp has raised $45M over 2 rounds; too few niche peers to rank its valuation yet.
Businessfiled
Select Comfort Corp operates in Retailing, based in MINNEAPOLIS.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Select Comfort Corp has raised $45M in disclosed capital across 2 recorded rounds, aggregated from public filings. Its latest round is modeled as Series B (a $15M–$40M round).
Largest single filing: $35M on 2009-05-22.
Most recent recorded round closed around 2009-10-02.
Valuation (modeled)modeled
Provath models Select Comfort Corp at approximately $56M (range $23M–$217M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Too few comparable companies in this niche to rank the valuation fairly yet.
Financing rhythm & timingmixed
Historic cadence: a new round about every 4 months.
Last raise 16.7 yr ago; this sector typically re-raises about every 13 months.
Silent for over 3× the sector's normal cadence.
The last round was 3.5× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 94% of Retailing peers (2347 compared).
Modeled value ranks above 89% of those peers.
Closest niche peers: Quidsi Inc, Premier Grocery Inc, hhgregg, Inc..
Peoplefiled
18 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.