Companies · Agriculture

Scotts Miracle-Gro Co

MARYSVILLE · Agriculture

Diligence memoA one-page analyst read on Scotts Miracle-Gro Co — recommendation, valuation, rhythm, risks.
$56.9M
Total raised · real
3
Rounds
0.9×
Latest step-up
Top 7%
Sector rank · raised
Series B
Latest stage · inferred · Thu Dec 30 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Scotts Miracle-Gro Co looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the agriculture sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.88× the median modeled value of Series B Agriculture companies in 2019–2021 (18 peers) — value vs value, same stage and era.
  • Within the normal band (88% of peer median) for its niche.
Dormant
  • Last raise 4.5 yr ago; this sector typically re-raises about every 11 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Agriculture

Scotts Miracle-Gro Co is one of 1056 Agriculture companies tracked from MARYSVILLE. By capital raised it ranks among the largest (ahead of 94% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
$100M+
Issuer revenue
Rule 506(b)
Reg D exemption
2
Investors (latest)
2021-12-30
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$125M$250M$375M$500MSeries A · 2015-03-30 Raised $10M (real) Modeled valuation $91M (est)$10M$91MSeries A2015Series B · 2018-06-04 Raised $25M (real) Modeled valuation $239M (est)$25M$239MSeries B2018Series B · 2021-12-30 Raised $22M (real) Modeled valuation $161M (est)$22M$161MSeries B2021+$25M+$22MCumulative $57M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$10.4M · 2015
Series B$25.0M · 2018
Series B extension$21.5M · 2021

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$161.1M
Base estimate est.
$51.1M
Conservative case
$465.7M
Upside case
$119.4M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the agriculture sector profile. Directional, not a quoted figure.

Series A · modeled $90.7M · 2015-03-302015Series B · modeled $239.3M · 2018-06-04Series B · modeled $161.1M · 2021-12-302021
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
65%
Survival probability
43% low · 79% high
1.18×/yr
Annual markup
1.43×/yr upside case
4.5 yr
Elapsed time used
4.5 yr actual, capped for stale marks
agriculture
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
41 mo
Avg between rounds
$8.4M/yr
Capital velocity
11.3 yr
On record since
2015
First round
3
Rounds on file
How it compares to the market

Benchmarked against 1056 companies in Agriculture. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 26× above median
This company$56.9M
Sector median$2.2M
Latest round — vs other Series B rounds in sector (real $, this stage) 1.2× above median
This company$21.5M
Sector median$17.4M
Modeled value — vs sector median (estimate, all stages) 14× above median
This company$161.1M
Sector median$11.9M

Raised more than 94% of sector peers (real $). Modeled value above 91% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #11 of 18.

This companyCohort peer
$100.0M$1.0B$10.0M$100.0MCapital raised (log)FIG MariCap White Buffalo, LLC · Series B Raised $35.0M · modeled $335.0M (est)MariCap White Buffalo AI, LLC · Series B Raised $35.0M · modeled $335.0M (est)Bluhen Botanicals LLC · Series B Raised $34.6M · modeled $287.7M (est)MariCap White Buffalo QP, LLC · Series B Raised $30.0M · modeled $287.1M (est)Chemlock Holdings LLC · Series B Raised $33.3M · modeled $272.4M (est)Integrated CBD LLC · Series B Raised $38.2M · modeled $237.7M (est)Anchor Ingredients Co., LLC · Series B Raised $30.8M · modeled $231.2M (est)NAF Investors, LLC · Series B Raised $20.8M · modeled $199.3M (est)Advanced Green Holdings, Inc. · Series B Raised $20.1M · modeled $191.4M (est)Patton Farms, Inc · Series B Raised $18.1M · modeled $173.5M (est)NW Straw Pulp LLC · Series B Raised $30.1M · modeled $150.6M (est)Scotts Miracle-Gro Co (this company) Raised $56.9M · modeled $161.1M (est)Scotts Miracle-Gro Co
CompanyStageRaised · realValue · estvs peer med.
FIG MariCap White Buffalo, LLCSeries B$35.0M$335.0M1.84×
MariCap White Buffalo AI, LLCSeries B$35.0M$335.0M1.84×
Bluhen Botanicals LLCSeries B$34.6M$287.7M1.58×
MariCap White Buffalo QP, LLCSeries B$30.0M$287.1M1.57×
Chemlock Holdings LLCSeries B$33.3M$272.4M1.49×
Integrated CBD LLCSeries B$38.2M$237.7M1.30×
Anchor Ingredients Co., LLCSeries B$30.8M$231.2M1.27×
NAF Investors, LLCSeries B$20.8M$199.3M1.09×
Advanced Green Holdings, Inc.Series B$20.1M$191.4M1.05×
Patton Farms, IncSeries B$18.1M$173.5M0.95×
Scotts Miracle-Gro Co this companySeries B$56.9M$161.1M0.88×
NW Straw Pulp LLCSeries B$30.1M$150.6M0.83×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$10.4M2015-03-30$47.3M$90.7M85%
Series B$25.0M2018-06-04$138.9M$239.3M90%
Series B$21.5M2021-12-30$119.4M$161.1M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$10.4M2015-03-30
    • First recorded raise — entered as Series A.
    • 1 investor on this round.
  2. Series B$25.0M2018-06-04
    • Raised again after 38 mo — slower than the ~11 mo sector norm.
    • Round 2.4× larger than the prior — scaling up.
    • 1 investor on this round.
  3. Series B$21.5M2021-12-30
    • Raised again after 43 mo — slower than the ~11 mo sector norm.
    • Round roughly the size of the prior one.
    • 2 investors on this round.
Intelligence
2025 ~Q2
Modeled next raise · ~41mo cadence
$21.5M
Modeled next size est.range $21.5M$34.4M
0.9×
Last step-up
$8.4M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Brian D. Finn3 other2015-03
Stephen L. Johnson2 other2015-03
James Hagedorn1 other2015-03
Peter E. Shumlin1 other2018-06
Adam D. Hanft2015-03
Christopher J. Hagedorn2021-12
Cory J. Miller2021-12
David C. Evans2018-06
Denise S. Stump2015-03
Gerald R. Volas2021-12
Ivan C. Smith2015-03
James D. King2021-12
James F. McCann2015-03
John Randolph Vines2015-03
John R. Vines2018-06
Katherine Hagedorn Littlefield2015-03
Michael C. Lukemire2015-03
Michelle A. Johnson2015-03
Nancy G. Mistretta2015-03
Thomas N. Kelly Jr.2015-03
Thomas Randal Coleman2015-03
Registry & provenance

Scotts Miracle-Gro Co is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
825542
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Green Coffee Co Holdings, LLCAgricultureSeries B$61.3M$27.5Msame sector · same stage
San Simon Estate Land Company, LLCAgricultureSeries B$52.1M$229.7Msame sector · same stage
S&W Seed CoAgricultureSeries B$62.3M$36.6Msame sector · same stage
Jushi Holdings Inc.AgricultureSeries B$51.8M$95.3Msame sector · same stage
Select Milk Producers, Inc.AgricultureSeries B$67.0M$126.8Msame sector · same stage
Vital Farms, Inc.AgricultureSeries B$47.7M$143.6Msame sector · same stage
Advanced Animal Diagnostics IncAgricultureSeries B$44.0M$28.2Msame sector · same stage
AmplifiedAg, Inc.AgricultureSeries B$40.9M$70.2Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
One Gro, Inc.AgricultureSeed$7.6M80%
Santa Fe Farms, LlcAgricultureSeries A$4.4M75%
Grubbly Farms Inc.AgricultureSeries A$36.7M75%
Golden Seed, Inc.AgricultureSeries A$52.3M74%
Dream Harvest Farming Company, LLCAgriculturePre-Seed$9.5M74%
Cresco Labs, LLCAgricultureSeries C$987.7M74%
Golden Waves Grain, LLCAgricultureSeries A$3.2M73%
Springworks Farm Maine, Inc.AgricultureSeries B$16.2M73%
Frequently asked
How much funding has Scotts Miracle-Gro Co raised?
Scotts Miracle-Gro Co has raised approximately $56.9M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Scotts Miracle-Gro Co's estimated valuation?
Provath's modeled valuation for Scotts Miracle-Gro Co is approximately $161.1M (modeled range $51.1M–$465.7M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Scotts Miracle-Gro Co at?
Scotts Miracle-Gro Co's latest modeled financing stage is Series B. Its most recent recorded round closed around Thu Dec 30.
What does Scotts Miracle-Gro Co do and where is it based?
Scotts Miracle-Gro Co operates in the Agriculture sector, based in MARYSVILLE.
Explore related

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