Companies · retail
Sydney · Australia · retail · founded 1980 · http://www.sanity.com.au/
Diligence memoA one-page analyst read on Sanity — recommendation, valuation, rhythm, risks.→Sanity: limited disclosed financing to assess.
Synthesized from the figures below est. — every claim rests on a number shown on this page.
Sanity is one of 104 retail companies tracked from Sydney, Australia, on record since 1980. By capital raised it ranks among the largest (ahead of 99% of sector peers), and among the largest by modeled valuation est..
Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.
Australian company, based in Sydney. Sector: retail.
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
No round amounts on record to chart.
No staged rounds to sequence.
Round size and date are reported; the stage label is inferred from round size. Valuation is modeled from stage benchmarks. Directional, not a quoted figure.
Not enough modeled valuation points to chart a trajectory.
Benchmarked against 104 companies in retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.
Raised more than 99% of sector peers (real $). Modeled value above 99% of peers (estimate).
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| No rounds recorded. | |||||
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
Officers and directors named in public records reported, grouped by stated role. Each links to their operator profile and other companies they're tied to.
Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.
| Person | Role | Also runs | Tied since |
|---|---|---|---|
| Brett Blundy | Founder | 1 other | — |
Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.
| Company | Sector | Stage | Raised · real | Value · est | Why similar |
|---|---|---|---|---|---|
| Ace & Tate | retail | — | — | — | same sector |
| A Different Booklist | retail | — | — | — | same sector |
| Aldi Süd | retail | — | — | — | same sector |
| Anaconda | retail | — | — | — | same sector |
| Archambault | retail | — | — | — | same sector |
| Athletico | retail | — | — | — | same sector |
| Bakers Delight | retail | — | — | — | same sector |
| Banjo's Bakery Cafe | retail | — | — | — | same sector |
Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.
| Company | Sector | Stage | Value · est | Match |
|---|---|---|---|---|
| Guardian Australian company. Sector: retail. | retail | — | — | 80% |
| The Crazy Store South African company. | Consumer / Retail | — | — | 78% |
| Chemist Warehouse Australian company, based in Melbourne. Sector: retail. | retail | — | — | 76% |
| David Jones Limited Australian company, based in Sydney. Sector: retail. | retail | — | — | 75% |
| Optical Superstore Australian company. | — | — | — | 75% |
| Chickenfeed Australian company. Sector: retail. | retail | — | — | 75% |
| Target Australia Australian company, based in Williams Landing. Sector: retail. | retail | — | — | 75% |
| The AFL Store Australian company. | Consumer / Retail | — | — | 75% |
See where Sanity sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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