Companies · SaaS / Software

SaaS Alerts, Inc.

KEMPTON · SaaS / Software · refined from filed group “Other Technology

Diligence memoA one-page analyst read on SaaS Alerts, Inc. — recommendation, valuation, rhythm, risks.
$3.5M
Total raised · real
2
Rounds
0.5×
Latest step-up
Top 10%
Sector rank · raised
Seed
Latest stage · inferred · Mon Aug 16 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

SaaS Alerts, Inc. looks fair against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the saas sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.03× the median modeled value of Seed SaaS / Software companies in 2019–2021 (8 peers) — value vs value, same stage and era.
  • Within the normal band (103% of peer median) for its niche.
At-risk
  • Last raise 4.9 yr ago; this sector typically re-raises about every 22 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in SaaS / Software

SaaS Alerts, Inc. is one of 381 SaaS / Software companies tracked from KEMPTON. By capital raised it ranks among the largest (ahead of 91% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

saas

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
1
Investors (latest)
2019
Year incorporated
2021-08-16
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$25M$50M$75M$100MPre-Seed · 2020-11-03 Raised $333K (real) Modeled valuation $13M (est)$333K$13MPre-Seed2020Pre-Seed · 2020-11-03 Raised $183K (real) Modeled valuation $7.3M (est)$183K$7.3MPre-Seed2020Seed · 2021-08-16 Raised $3.1M (real) Modeled valuation $70M (est)$3.1M$70MSeed2021Seed · 2021-08-16 Raised $1.5M (real) Modeled valuation $33M (est)$1.5M$33MSeed2021+$183K+$3.1M+$1.5MCumulative $5.2M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$333K · 2020
Pre-Seed extension$183K · 2020
Seed$3.1M · 2021
Seed extension$1.5M · 2021

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$70.0M
Base estimate est.
$2.8M
Conservative case
$405.2M
Upside case
$15.8M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the saas sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $13.2M · 2020-11-032020Pre-Seed · modeled $7.3M · 2020-11-03Seed · modeled $70.0M · 2021-08-16Seed · modeled $33.3M · 2021-08-162021
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
40%
Survival probability
18% low · 62% high
1.64×/yr
Annual markup
2.15×/yr upside case
4.9 yr
Elapsed time used
4.9 yr actual, capped for stale marks
saas
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
3 mo
Avg between rounds
$4.4M/yr
Capital velocity
5.7 yr
On record since
2020
First round
4
Rounds on file
How it compares to the market

Benchmarked against 381 companies in SaaS / Software. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.5× of median
This company$3.5M
Sector median$7.7M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.6× of median
This company$1.5M
Sector median$2.6M
Modeled value — vs sector median (estimate, all stages) 0.8× of median
This company$70.0M
Sector median$86.6M

Raised more than 91% of sector peers (real $). Modeled value above 92% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #4 of 8.

This companyCohort peer
$10.0M$100.0M$1.0B$100K$1.0M$10.0MCapital raised (log)Kaya Holdings, Inc. · Seed Raised $6.1M · modeled $141.9M (est)Clay, Inc. · Seed Raised $4.1M · modeled $79.4M (est)Laudable, Inc. · Seed Raised $2.9M · modeled $72.9M (est)Hive Holdings, Inc. · Seed Raised $1.7M · modeled $66.0M (est)June Inc. · Seed Raised $2.4M · modeled $59.9M (est)SaaS Industries, Inc. · Seed Raised $1.4M · modeled $44.5M (est)Sakneen · Seed Raised $1.1M · modeled $31.5M (est)SaaS Alerts, Inc. (this company) Raised $3.5M · modeled $70.0M (est)SaaS Alerts, Inc.
CompanyStageRaised · realValue · estvs peer med.
Kaya Holdings, Inc.Seed$6.1M$141.9M2.09×
Clay, Inc.Seed$4.1M$79.4M1.17×
Laudable, Inc.Seed$2.9M$72.9M1.07×
SaaS Alerts, Inc. this companySeed$3.5M$70.0M1.03×
Hive Holdings, Inc.Seed$1.7M$66.0M0.97×
June Inc.Seed$2.4M$59.9M0.88×
SaaS Industries, Inc.Seed$1.4M$44.5M0.65×
SakneenSeed$1.1M$31.5M0.46×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$333K2020-11-03$1.9M$13.2M90%
Pre-Seed$183K2020-11-03$1.0M$7.3M90%
Seed$3.1M2021-08-16$15.8M$70.0M90%
Seed$1.5M2021-08-16$7.5M$33.3M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$333K2020-11-03
    • First recorded raise — entered as Pre-Seed.
    • 6 investors on this round.
  2. Pre-Seed$183K2020-11-03
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.8× smaller than the prior — bridge or down round.
    • 3 investors on this round.
  3. Seed$3.1M2021-08-16
    • Came back fast: 9 mo vs the ~22 mo sector norm.
    • Round 17.2× larger than the prior — scaling up.
    • 6 investors on this round.
  4. Seed$1.5M2021-08-16
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.1× smaller than the prior — bridge or down round.
    • 1 investor on this round.
Intelligence
2021 ~Q4
Modeled next raise · ~3mo cadence
$1.5M
Modeled next size est.range $1.5M$2.4M
0.5×
Last step-up
$4.4M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Charles Buck2020-11
James Lippie2020-11
Keith Engelbert2020-11
Seth Bostock2020-11
Registry & provenance

SaaS Alerts, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1832054
SEC CIK
2019
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Pade HCM Inc.SaaS / SoftwareSeed$3.5M$9.9Msame sector · same stage
Names & Faces, Inc.SaaS / SoftwareSeed$3.1M$119.1Msame sector · same stage
Aspect, Inc.SaaS / SoftwareSeed$4.0M$14.9Msame sector · same stage
QmeSaaS / SoftwareSeed$3.0M$11.8Msame sector · same stage
Clay, Inc.SaaS / SoftwareSeed$4.1M$79.4Msame sector · same stage
Laudable, Inc.SaaS / SoftwareSeed$2.9M$72.9Msame sector · same stage
Quan Inc.SaaS / SoftwareSeed$2.8M$19.7Msame sector · same stage
Devyce Inc.SaaS / SoftwareSeed$2.6M$36.4Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
SaaS Industries, Inc.SaaS / SoftwareSeed$44.5M85%
Meta Saas, Inc.SaaS / SoftwarePre-Seed$36.8M82%
Feed Alert Systems, Inc.Software / TechSeed$68.1M82%
Health Alert, Inc.HealthtechPre-Seed$5.7M81%
SaaS Labs US, Inc.SaaS / SoftwareSeries C$946.8M79%
SaasLink Inc.OtherSeries A$23.6M79%
Alertsense, Inc.OtherSeries A$88.7M78%
SaaS Optics, LLCSaaS / SoftwareSeries A$285.1M78%
Frequently asked
How much funding has SaaS Alerts, Inc. raised?
SaaS Alerts, Inc. has raised approximately $3.5M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is SaaS Alerts, Inc.'s estimated valuation?
Provath's modeled valuation for SaaS Alerts, Inc. is approximately $70.0M (modeled range $2.8M–$405.2M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is SaaS Alerts, Inc. at?
SaaS Alerts, Inc.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Mon Aug 16.
What does SaaS Alerts, Inc. do and where is it based?
SaaS Alerts, Inc. operates in the SaaS / Software sector, based in KEMPTON.
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