Companies · Manufacturing

Rooibee Red Tea Co

PROSPECT · Manufacturing

Diligence memoA one-page analyst read on Rooibee Red Tea Co — recommendation, valuation, rhythm, risks.
$3.3M
Total raised · real
5
Rounds
5.9×
Latest step-up
Top 42%
Sector rank · raised
Seed
Latest stage · inferred · Fri Apr 14 2017 00:00:00 GMT+0000 (Coordinated Universal Time)

Rooibee Red Tea Co looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the manufacturing sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.00× the median modeled value of Seed Manufacturing companies in 2016–2018 (141 peers) — value vs value, same stage and era.
  • Within the normal band (100% of peer median) for its niche.
Dormant
  • Last raise 9.2 yr ago; this sector typically re-raises about every 12 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Manufacturing

Rooibee Red Tea Co is one of 3257 Manufacturing companies tracked from PROSPECT. By capital raised it ranks mid-pack (ahead of 59% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
$0–$1M
Issuer revenue
Rule 506(b)
Reg D exemption
14
Investors (latest)
2017-04-14
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$5.0M$10M$15M$20MPre-Seed · 2011-04-26 Raised $245K (real) Modeled valuation $3.7M (est)$245K$3.7MPre-Seed2011Pre-Seed · 2012-05-02 Raised $327K (real) Modeled valuation $5.0M (est)$327K$5.0MPre-Seed2012Pre-Seed · 2014-03-31 Raised $951K (real) Modeled valuation $15M (est)$951K$15MPre-Seed2014Pre-Seed · 2015-05-14 Raised $256K (real) Modeled valuation $3.9M (est)$256K$3.9MPre-Seed2015Seed · 2017-04-14 Raised $1.5M (real) Modeled valuation $18M (est)$1.5M$18MSeed2017+$327K+$951K+$256K+$1.5MCumulative $3.3M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$245K · 2011
Pre-Seed extension$327K · 2012
Pre-Seed extension$951K · 2014
Pre-Seed extension$256K · 2015
Seed$1.5M · 2017

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$18.4M
Base estimate est.
$1.4M
Conservative case
$144.0M
Upside case
$7.5M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the manufacturing sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $3.7M · 2011-04-262011Pre-Seed · modeled $5.0M · 2012-05-02Pre-Seed · modeled $14.5M · 2014-03-31Pre-Seed · modeled $3.9M · 2015-05-14Seed · modeled $18.4M · 2017-04-142017
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
41%
Survival probability
18% low · 63% high
1.35×/yr
Annual markup
1.77×/yr upside case
6.0 yr
Elapsed time used
9.2 yr actual, capped for stale marks
manufacturing
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
18 mo
Avg between rounds
$549K/yr
Capital velocity
15.2 yr
On record since
2011
First round
5
Rounds on file
How it compares to the market

Benchmarked against 3257 companies in Manufacturing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.6× above median
This company$3.3M
Sector median$2.0M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.9× of median
This company$1.5M
Sector median$1.6M
Modeled value — vs sector median (estimate, all stages) 1.5× above median
This company$18.4M
Sector median$12.0M

Raised more than 59% of sector peers (real $). Modeled value above 62% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #71 of 141.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0MCapital raised (log)Bouldin Corp · Seed Raised $7.9M · modeled $49.1M (est)Waterloo Sparkling Water Corp. · Seed Raised $7.2M · modeled $49.1M (est)Edelta, Inc. · Seed Raised $4.0M · modeled $49.1M (est)ProSteel Investment Holdings, LLC · Seed Raised $4.0M · modeled $49.1M (est)ButterCup Bioplastic · Seed Raised $4.0M · modeled $49.1M (est)OHI Orthotics, LLC · Seed Raised $4.0M · modeled $49.1M (est)Arsenal Ultimate Holdco, LLC · Seed Raised $3.9M · modeled $47.2M (est)Piadina Inc · Seed Raised $7.5M · modeled $45.5M (est)VitaHEAT Medical Holdings, LLC · Seed Raised $5.5M · modeled $45.3M (est)Fischer Block, Inc. · Seed Raised $3.8M · modeled $42.7M (est)Material Handling Holdings LLC · Seed Raised $3.5M · modeled $42.3M (est)OMB Holdings LLC · Seed Raised $3.3M · modeled $40.5M (est)Rooibee Red Tea Co (this company) Raised $3.3M · modeled $18.4M (est)Rooibee Red Tea Co
CompanyStageRaised · realValue · estvs peer med.
Bouldin CorpSeed$7.9M$49.1M2.67×
Waterloo Sparkling Water Corp.Seed$7.2M$49.1M2.67×
Edelta, Inc.Seed$4.0M$49.1M2.67×
ProSteel Investment Holdings, LLCSeed$4.0M$49.1M2.67×
ButterCup BioplasticSeed$4.0M$49.1M2.67×
OHI Orthotics, LLCSeed$4.0M$49.1M2.67×
Arsenal Ultimate Holdco, LLCSeed$3.9M$47.2M2.57×
Piadina IncSeed$7.5M$45.5M2.48×
VitaHEAT Medical Holdings, LLCSeed$5.5M$45.3M2.47×
Fischer Block, Inc.Seed$3.8M$42.7M2.32×
Material Handling Holdings LLCSeed$3.5M$42.3M2.31×
OMB Holdings LLCSeed$3.3M$40.5M2.21×
Rooibee Red Tea Co this companySeed$3.3M$18.4M1.00×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$245K2011-04-26$1.4M$3.7M85%
Pre-Seed$327K2012-05-02$1.8M$5.0M85%
Pre-Seed$951K2014-03-31$5.3M$14.5M85%
Pre-Seed$256K2015-05-14$1.4M$3.9M85%
Seed$1.5M2017-04-14$7.5M$18.4M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$245K2011-04-26
    • First recorded raise — entered as Pre-Seed.
    • 8 investors on this round.
  2. Pre-Seed$327K2012-05-02
    • Raised 12 mo later, in step with the ~12 mo sector norm.
    • Round 1.3× larger than the prior — scaling up.
    • 11 investors on this round.
  3. Pre-Seed$951K2014-03-31
    • Raised again after 23 mo — slower than the ~12 mo sector norm.
    • Round 2.9× larger than the prior — scaling up.
    • Switched to Rule 506(b) (was Rule 06).
    • 16 investors on this round.
  4. Pre-Seed$256K2015-05-14
    • Raised 13 mo later, in step with the ~12 mo sector norm.
    • Round 3.7× smaller than the prior — bridge or down round.
    • 9 investors on this round.
  5. Seed$1.5M2017-04-14
    • Raised again after 23 mo — slower than the ~12 mo sector norm.
    • Round 5.9× larger than the prior — scaling up.
    • 14 investors on this round.
Intelligence
2018 ~Q4
Modeled next raise · ~18mo cadence
$4.5M
Modeled next size est.range $2.9M$7.2M
5.9×
Last step-up
$549K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Phoebe A. Wood2 other2011-04
Heather Howell1 other2011-04
Benton W. Keith2015-05
Charles W. Schnatter2015-05
David Kenneth Salmon2017-04
Heather Halstead Howell2014-03
Jeffrey T. Stum2011-04
Theodore Halstead Nixon2014-03
William Halstead Meissner2015-05
William Kenneth Meissner2017-04
Registry & provenance

Rooibee Red Tea Co is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1520307
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Hueson Wire & Cable, LLCManufacturingSeed$3.2M$15.8Msame sector · same stage
Runamok Maple, LLCManufacturingSeed$3.2M$19.2Msame sector · same stage
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Special Applications Technology IncManufacturingSeed$3.4M$18.3Msame sector · same stage
Clarke Industrial Engineering IncManufacturingSeed$3.1M$15.5Msame sector · same stage
Total Advantage LLCManufacturingSeed$3.5M$20.4Msame sector · same stage
Jefferson Enterprise, LLCManufacturingSeed$3.5M$17.0Msame sector · same stage
Canterbury Peak Investors, LLCManufacturingSeed$3.5M$15.6Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Red Duck Foods, Inc.ManufacturingSeed$5.4M84%
Reddi Beverage Co Inc.ManufacturingPre-Seed$360K81%
Red Clay Provisions, LLCManufacturingSeed$2.0M81%
Redbloom Chili LLCManufacturingPre-Seed$768K80%
Humm Kombucha LLCManufacturingSeries A$80.8M79%
WH Brewing II, LLCManufacturingPre-Seed$7.6M79%
Dr Hops Kombucha Beer, LlcManufacturingPre-Seed$529K78%
WH Brewing, LLCManufacturingPre-Seed$7.6M78%
Frequently asked
How much funding has Rooibee Red Tea Co raised?
Rooibee Red Tea Co has raised approximately $3.3M in disclosed capital across 5 recorded financing rounds, aggregated from public filings.
What is Rooibee Red Tea Co's estimated valuation?
Provath's modeled valuation for Rooibee Red Tea Co is approximately $18.4M (modeled range $1.4M–$144.0M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Rooibee Red Tea Co at?
Rooibee Red Tea Co's latest modeled financing stage is Seed. Its most recent recorded round closed around Fri Apr 14.
What does Rooibee Red Tea Co do and where is it based?
Rooibee Red Tea Co operates in the Manufacturing sector, based in PROSPECT.
Explore related

See where Rooibee Red Tea Co sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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