Diligence memo · auto-generated · as of July 2, 2026
Rick's Picks, LLC
Rick's Picks, LLC looks over-valued against its niche peers and is dormant on financing cadence.
Businessfiled
Rick's Picks, LLC operates in Retailing, based in NEW YORK.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Rick's Picks, LLC has raised $1.4M in disclosed capital across 2 recorded rounds, aggregated from public filings. Its latest round is modeled as Pre-Seed (a round under $1.0M).
Largest single filing: $897K on 2014-10-20.
Most recent recorded round closed around 2014-10-20.
Valuation (modeled)modeled
Provath models Rick's Picks, LLC at approximately $7.0M (range $538K–$80M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Over-valued. Modeled value is 3.26× the median modeled value of Pre-Seed Retailing companies in 2013–2015 (164 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 49 months.
Last raise 11.7 yr ago; this sector typically re-raises about every 13 months.
Silent for over 3× the sector's normal cadence.
The last round stepped up 1.9× from the prior — scaling.
Comparablesmixed
Capital scale ranks ahead of 46% of Retailing peers (2347 compared).
Modeled value ranks above 55% of those peers.
Closest niche peers: Extreme Grocery Discounters, LLC, Redcoat Solutions, Inc., Milk & Honey Market Holdings LLC, Three Limes Inc., FormaFina, Inc..
Peoplefiled
6 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
Modeled above niche peers — valuation risk on entry.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.