Companies · Computers

Reframe It Inc

San Francisco · Computers

Diligence memoA one-page analyst read on Reframe It Inc — recommendation, valuation, rhythm, risks.
$2.4M
Total raised · real
2
Rounds
0.1×
Latest step-up
Top 45%
Sector rank · raised
Seed
Latest stage · inferred · Mon Jun 07 2010 00:00:00 GMT+0000 (Coordinated Universal Time)

Reframe It Inc looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the software/compute sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.12× the median modeled value of Seed Computers companies in 2010–2012 (82 peers) — value vs value, same stage and era.
Dormant
  • Last raise 16.1 yr ago; this sector typically re-raises about every 12 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Computers

Reframe It Inc is one of 1371 Computers companies tracked from San Francisco. By capital raised it ranks mid-pack (ahead of 56% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$25M$50M$75M$100MSeed · 2009-12-23 Raised $2.3M (real) Modeled valuation $92M (est)$2.3M$92MSeed2009Seed · 2010-06-07 Raised $181K (real) Modeled valuation $7.4M (est)$181K$7.4MSeed2010+$181KCumulative $2.4M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$2.3M · 2009
Seed extension$181K · 2010

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$7.4M
Base estimate est.
$163K
Conservative case
$57.9M
Upside case
$905K
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the software/compute sector profile. Directional, not a quoted figure.

Seed · modeled $92.4M · 2009-12-232009Seed · modeled $7.4M · 2010-06-072010
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
40%
Survival probability
18% low · 62% high
1.65×/yr
Annual markup
2.17×/yr upside case
6.0 yr
Elapsed time used
16.1 yr actual, capped for stale marks
software/compute
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
5 mo
Avg between rounds
$5.4M/yr
Capital velocity
16.5 yr
On record since
2009
First round
2
Rounds on file
How it compares to the market

Benchmarked against 1371 companies in Computers. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.3× above median
This company$2.4M
Sector median$1.9M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.1× of median
This company$181K
Sector median$1.7M
Modeled value — vs sector median (estimate, all stages) 0.2× of median
This company$7.4M
Sector median$33.0M

Raised more than 56% of sector peers (real $). Modeled value above 19% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #81 of 82.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0B$1.0M$10.0M$100.0MCapital raised (log)Mykonos Software Inc · Seed Raised $4.0M · modeled $163.2M (est)dynaTrace software, Inc. · Seed Raised $4.0M · modeled $163.2M (est)Netsol Technologies Inc · Seed Raised $4.0M · modeled $163.2M (est)VM6 Software, Inc. · Seed Raised $4.0M · modeled $163.2M (est)Intrinsity Inc · Seed Raised $4.0M · modeled $163.2M (est)Optaros Inc · Seed Raised $4.0M · modeled $163.2M (est)Cognitive Electronics, Inc. · Seed Raised $3.8M · modeled $157.0M (est)Breker Verification Systems, Inc. · Seed Raised $3.8M · modeled $155.8M (est)Invoke Solutions Inc · Seed Raised $5.5M · modeled $153.3M (est)Certpoint Systems Inc · Seed Raised $5.9M · modeled $153.0M (est)Certify Data Systems Inc · Seed Raised $9.4M · modeled $147.3M (est)Green Mountain Digital Inc. · Seed Raised $4.0M · modeled $147.0M (est)Reframe It Inc (this company) Raised $2.4M · modeled $7.4M (est)Reframe It Inc
CompanyStageRaised · realValue · estvs peer med.
Mykonos Software IncSeed$4.0M$163.2M2.56×
dynaTrace software, Inc.Seed$4.0M$163.2M2.56×
Netsol Technologies IncSeed$4.0M$163.2M2.56×
VM6 Software, Inc.Seed$4.0M$163.2M2.56×
Intrinsity IncSeed$4.0M$163.2M2.56×
Optaros IncSeed$4.0M$163.2M2.56×
Cognitive Electronics, Inc.Seed$3.8M$157.0M2.47×
Breker Verification Systems, Inc.Seed$3.8M$155.8M2.45×
Invoke Solutions IncSeed$5.5M$153.3M2.41×
Certpoint Systems IncSeed$5.9M$153.0M2.40×
Certify Data Systems IncSeed$9.4M$147.3M2.31×
Green Mountain Digital Inc.Seed$4.0M$147.0M2.31×
Reframe It Inc this companySeed$2.4M$7.4M0.12×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$2.3M2009-12-23$11.3M$92.4M90%
Seed$181K2010-06-07$905K$7.4M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$2.3M2009-12-23
    • First recorded raise — entered as Seed.
  2. Seed$181K2010-06-07
    • Came back fast: 5 mo vs the ~12 mo sector norm.
    • Round 12.5× smaller than the prior — bridge or down round.
Intelligence
2010 ~Q4
Modeled next raise · ~5mo cadence
$181K
Modeled next size est.range $181K$290K
0.1×
Last step-up
$5.4M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Brian T. McKinney2009-12
Eric E.F. Hassman2010-06
James E.F. Fishkin2010-06
James E.F. Yasso2009-12
James S. Fishkin2009-12
Lawrence E.F. Barber2010-06
Lawrence T. Barber2009-12
Robert E.F. Fishkin2009-12
Registry & provenance

Reframe It Inc is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1444959
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

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Lucidity Consulting Group LPComputersSeed$2.5M$5.0Msame sector · same stage
Vertical Data Inc.ComputersSeed$2.3M$12.5Msame sector · same stage
TableTop Data, Inc.ComputersSeed$2.6M$13.5Msame sector · same stage
Deepwave Digital, Inc.ComputersSeed$2.6M$1.3Msame sector · same stage
Snowfire Corp.ComputersSeed$2.3M$13.4Msame sector · same stage
Gradual,Inc.ComputersSeed$2.3M$5.1Msame sector · same stage
Red Oak Development, Inc.ComputersSeed$2.6M$7.6Msame sector · same stage
Frequently asked
How much funding has Reframe It Inc raised?
Reframe It Inc has raised approximately $2.4M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Reframe It Inc's estimated valuation?
Provath's modeled valuation for Reframe It Inc is approximately $7.4M (modeled range $163K–$57.9M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Reframe It Inc at?
Reframe It Inc's latest modeled financing stage is Seed. Its most recent recorded round closed around Mon Jun 07.
What does Reframe It Inc do and where is it based?
Reframe It Inc operates in the Computers sector, based in San Francisco.
Explore related

See where Reframe It Inc sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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