Companies · Manufacturing

Reed'S, Inc.

NORWALK · Manufacturing

Diligence memoA one-page analyst read on Reed'S, Inc. — recommendation, valuation, rhythm, risks.
$17.6M
Total raised · real
6
Rounds
0.7×
Latest step-up
Top 16%
Sector rank · raised
Series A
Latest stage · inferred · Thu May 25 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Reed'S, Inc. looks fair against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the manufacturing sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.72× the median modeled value of Series A Manufacturing companies in 2022–2024 (114 peers) — value vs value, same stage and era.
  • Within the normal band (72% of peer median) for its niche.
At-risk
  • Last raise 3.1 yr ago; this sector typically re-raises about every 12 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Manufacturing

Reed'S, Inc. is one of 3256 Manufacturing companies tracked from NORWALK. By capital raised it ranks in the upper tier (ahead of 85% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
4
Investors (latest)
2023-05-25
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MPre-Seed · 2011-02-03 Raised $750K (real) Modeled valuation $11M (est)$750K$11MPre-Seed2011Seed · 2016-05-26 Raised $2.4M (real) Modeled valuation $29M (est)$2.4M$29MSeed2016Seed · 2017-04-21 Raised $3.4M (real) Modeled valuation $42M (est)$3.4M$42MSeed2017Seed · 2017-07-13 Raised $1.6M (real) Modeled valuation $20M (est)$1.6M$20MSeed2017Series A · 2022-03-11 Raised $5.4M (real) Modeled valuation $37M (est)$5.4M$37MSeries A2022Series A · 2023-05-25 Raised $4.1M (real) Modeled valuation $21M (est)$4.1M$21MSeries A2023+$2.4M+$3.4M+$1.6M+$5.4M+$4.1MCumulative $18M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$750K · 2011
Seed$2.4M · 2016
Seed extension$3.4M · 2017
Seed extension$1.6M · 2017
Series A$5.4M · 2022
Series A extension$4.1M · 2023

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$20.9M
Base estimate est.
$5.6M
Conservative case
$58.3M
Upside case
$18.4M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the manufacturing sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $11.4M · 2011-02-032011Seed · modeled $28.9M · 2016-05-26Seed · modeled $41.7M · 2017-04-21Seed · modeled $20.1M · 2017-07-13Series A · modeled $36.9M · 2022-03-11Series A · modeled $20.9M · 2023-05-252023
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
56%
Survival probability
31% low · 77% high
1.26×/yr
Annual markup
1.58×/yr upside case
3.1 yr
Elapsed time used
3.1 yr actual, capped for stale marks
manufacturing
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
30 mo
Avg between rounds
$1.4M/yr
Capital velocity
15.4 yr
On record since
2011
First round
6
Rounds on file
How it compares to the market

Benchmarked against 3256 companies in Manufacturing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 8.7× above median
This company$17.6M
Sector median$2.0M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.8× of median
This company$4.1M
Sector median$5.3M
Modeled value — vs sector median (estimate, all stages) 1.7× above median
This company$20.9M
Sector median$12.0M

Raised more than 85% of sector peers (real $). Modeled value above 65% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #83 of 114.

This companyCohort peer
$10.0M$100.0M$1.0B$1.0M$10.0M$100.0MCapital raised (log)Whitehorse Timber Ventures SPC · Series A Raised $13.8M · modeled $95.9M (est)Camden Timbers Holdings, LLC · Series A Raised $13.0M · modeled $85.4M (est)RST Brands, LLC · Series A Raised $15.0M · modeled $84.5M (est)Plantd, Inc. · Series A Raised $13.6M · modeled $77.1M (est)Sanford Aluminum Group, LLC · Series A Raised $11.0M · modeled $72.8M (est)Decked, L.L.C. · Series A Raised $12.4M · modeled $65.3M (est)Mustang Motor Holdings, LLC · Series A Raised $9.2M · modeled $62.3M (est)LiftWave, Inc. · Series A Raised $21.7M · modeled $60.7M (est)SUN METALON Inc. · Series A Raised $9.6M · modeled $58.9M (est)MSolar Manufacturing, LLC · Series A Raised $16.0M · modeled $58.8M (est)American Battery Factory Inc. · Series A Raised $11.7M · modeled $57.9M (est)Agbanga Karite, Inc. · Series A Raised $9.6M · modeled $56.8M (est)Reed'S, Inc. (this company) Raised $17.6M · modeled $20.9M (est)Reed'S, Inc.
CompanyStageRaised · realValue · estvs peer med.
Whitehorse Timber Ventures SPCSeries A$13.8M$95.9M3.29×
Camden Timbers Holdings, LLCSeries A$13.0M$85.4M2.93×
RST Brands, LLCSeries A$15.0M$84.5M2.90×
Plantd, Inc.Series A$13.6M$77.1M2.65×
Sanford Aluminum Group, LLCSeries A$11.0M$72.8M2.50×
Decked, L.L.C.Series A$12.4M$65.3M2.24×
Mustang Motor Holdings, LLCSeries A$9.2M$62.3M2.14×
LiftWave, Inc.Series A$21.7M$60.7M2.09×
SUN METALON Inc.Series A$9.6M$58.9M2.02×
MSolar Manufacturing, LLCSeries A$16.0M$58.8M2.02×
American Battery Factory Inc.Series A$11.7M$57.9M1.99×
Agbanga Karite, Inc.Series A$9.6M$56.8M1.95×
Reed'S, Inc. this companySeries A$17.6M$20.9M0.72×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$750K2011-02-03$4.2M$11.4M85%
Seed$2.4M2016-05-26$11.8M$28.9M85%
Seed$3.4M2017-04-21$17.0M$41.7M90%
Seed$1.6M2017-07-13$8.2M$20.1M90%
Series A$5.4M2022-03-11$24.7M$36.9M90%
Series A$4.1M2023-05-25$18.4M$20.9M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$750K2011-02-03
    • First recorded raise — entered as Pre-Seed.
    • 3 investors on this round.
  2. Seed$2.4M2016-05-26
    • Raised again after 64 mo — slower than the ~12 mo sector norm.
    • Round 3.1× larger than the prior — scaling up.
    • Switched to Rule 506(b) (was Rule 06).
    • 6 investors on this round.
  3. Seed$3.4M2017-04-21
    • Raised 11 mo later, in step with the ~12 mo sector norm.
    • Round 1.4× larger than the prior — scaling up.
    • 1 investor on this round.
  4. Seed$1.6M2017-07-13
    • Came back fast: 3 mo vs the ~12 mo sector norm.
    • Round 2.1× smaller than the prior — bridge or down round.
    • 4 investors on this round.
  5. Series A$5.4M2022-03-11
    • Raised again after 56 mo — slower than the ~12 mo sector norm.
    • Round 3.3× larger than the prior — scaling up.
    • 21 investors on this round.
  6. Series A$4.1M2023-05-25
    • Raised 14 mo later, in step with the ~12 mo sector norm.
    • Round 1.3× smaller than the prior — bridge or down round.
    • 4 investors on this round.
Intelligence
2025 ~Q4
Modeled next raise · ~30mo cadence
$4.1M
Modeled next size est.range $4.1M$6.5M
0.7×
Last step-up
$1.4M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
JOHN BELLO3 other2017-04
Norman E Snyder1 other2022-03
Charles V. Cargile2017-04
Christopher J. Reed2011-02
CHRISTOPHER M. BURLESON2023-05
Christopher Reed2016-05
Daniel S.J. Muffoletto2011-02
Daniel V. Miles2016-05
JAMES C. BASS2022-03
James J. Linesch2011-02
JOANN E. TINNELLY2023-05
John J. Bello2017-07
Judy Holloway Reed2011-02
LEON M. ZALTZMAN2023-05
LEWIS E. JAFFE2023-05
LEWIS J. JAFFE2022-03
Lewis V. Jaffe2017-04
LOUIS C. IMBROGNO2022-03
LOUIS C. IMBROGNO JR.2023-05
Mark B. Beaton2016-05
Mark Holloway Harris2011-02
Mark V. Beaton2017-04
Michael S.J. Fischman2011-02
Neal B. Cohan2016-05
Registry & provenance

Reed'S, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1140215
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

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Intellihot Inc.ManufacturingSeries A$15.1M$23.5Msame sector · same stage
Idelik Footwear, Inc.ManufacturingSeries A$15.0M$25.5Msame sector · same stage
Element Labs IncManufacturingSeries A$14.5M$23.0Msame sector · same stage
Ammo, Inc.ManufacturingSeries A$14.4M$25.0Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Roth Industries, LLCManufacturingSeed$2.1M85%
James & James Group, Inc.ManufacturingSeed$3.1M84%
Johnson Enterprises of America, Inc.ManufacturingPre-Seed$3.1M84%
Delta Millworks Holdings, LLCManufacturingPre-Seed$1.5M84%
Branch Technology, Inc.ManufacturingSeries A$58.6M83%
Miller Packing Holdings, LLCManufacturingSeries A$85.8M82%
Warren Oil Management CoManufacturingSeed$3.6M82%
Clarke Industries, Inc.ManufacturingPre-Seed$5.8M82%
Frequently asked
How much funding has Reed'S, Inc. raised?
Reed'S, Inc. has raised approximately $17.6M in disclosed capital across 6 recorded financing rounds, aggregated from public filings.
What is Reed'S, Inc.'s estimated valuation?
Provath's modeled valuation for Reed'S, Inc. is approximately $20.9M (modeled range $5.6M–$58.3M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Reed'S, Inc. at?
Reed'S, Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Thu May 25.
What does Reed'S, Inc. do and where is it based?
Reed'S, Inc. operates in the Manufacturing sector, based in NORWALK.
Explore related

See where Reed'S, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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