Companies · Other

Pure Plus Inc.

HERMOSA BEACH · Other

Diligence memoA one-page analyst read on Pure Plus Inc. — recommendation, valuation, rhythm, risks.
$1.4M
Total raised · real
1
Rounds
Latest step-up
Top 58%
Sector rank · raised
Seed
Latest stage · inferred · Mon Nov 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Pure Plus Inc. looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.58× the median modeled value of Seed Other companies in 2019–2021 (1101 peers) — value vs value, same stage and era.
Dormant
  • Last raise 4.7 yr ago; this sector typically re-raises about every 11 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other

Pure Plus Inc. is one of 25008 Other companies tracked from HERMOSA BEACH. By capital raised it ranks mid-pack (ahead of 43% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
16
Investors (latest)
2018
Year incorporated
2021-11-01
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$5.0M$10M$15M$20MSeed · 2021-11-01 Raised $1.4M (real) Modeled valuation $16M (est)$1.4M$16MSeed2021

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.4M · 2021

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$16.2M
Base estimate est.
$1.3M
Conservative case
$88.8M
Upside case
$7.2M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
40%
Survival probability
18% low · 62% high
1.45×/yr
Annual markup
1.90×/yr upside case
4.7 yr
Elapsed time used
4.7 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
4.7 yr
On record since
2021
First round
1
Rounds on file
How it compares to the market

Benchmarked against 25008 companies in Other. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.7× of median
This company$1.4M
Sector median$2.0M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.8× of median
This company$1.4M
Sector median$1.7M
Modeled value — vs sector median (estimate, all stages) 0.9× of median
This company$16.2M
Sector median$17.7M

Raised more than 43% of sector peers (real $). Modeled value above 48% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #912 of 1,101.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0MCapital raised (log)SEAM Group Holdings, LLC · Seed Raised $4.0M · modeled $74.4M (est)AL International Holdings Inc. · Seed Raised $4.0M · modeled $74.4M (est)BlueStripe Inc. · Seed Raised $4.0M · modeled $74.4M (est)INSIDE THESE CASTLE WALLS DEVELOPMENT Ltd LIABILITY Co · Seed Raised $4.0M · modeled $74.4M (est)Clean Beam, LLC · Seed Raised $4.0M · modeled $74.4M (est)Yardstik, Inc. · Seed Raised $4.0M · modeled $74.4M (est)Esperos, Inc. · Seed Raised $4.0M · modeled $74.4M (est)Exotic Breeding Partnership LLC 5 · Seed Raised $4.0M · modeled $74.4M (est)Labyrinthe Holdings Corp · Seed Raised $4.0M · modeled $74.3M (est)HemTex Holdings, LLC · Seed Raised $4.0M · modeled $74.3M (est)Phg Oz I, Llc · Seed Raised $4.0M · modeled $73.7M (est)Betasv L.P. · Seed Raised $4.0M · modeled $73.3M (est)Pure Plus Inc. (this company) Raised $1.4M · modeled $16.2M (est)Pure Plus Inc.
CompanyStageRaised · realValue · estvs peer med.
SEAM Group Holdings, LLCSeed$4.0M$74.4M2.67×
AL International Holdings Inc.Seed$4.0M$74.4M2.67×
BlueStripe Inc.Seed$4.0M$74.4M2.67×
INSIDE THESE CASTLE WALLS DEVELOPMENT Ltd LIABILITY CoSeed$4.0M$74.4M2.67×
Clean Beam, LLCSeed$4.0M$74.4M2.67×
Yardstik, Inc.Seed$4.0M$74.4M2.67×
Esperos, Inc.Seed$4.0M$74.4M2.67×
Exotic Breeding Partnership LLC 5Seed$4.0M$74.4M2.67×
Labyrinthe Holdings CorpSeed$4.0M$74.3M2.66×
HemTex Holdings, LLCSeed$4.0M$74.3M2.66×
Phg Oz I, LlcSeed$4.0M$73.7M2.64×
Betasv L.P.Seed$4.0M$73.3M2.63×
Pure Plus Inc. this companySeed$1.4M$16.2M0.58×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.4M2021-11-01$7.2M$16.2M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.4M2021-11-01
    • First recorded raise — entered as Seed.
    • 16 investors on this round.
Intelligence
Modeled next raise
$2.3M
Modeled next size est.range $1.5M$3.7M
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Kevin Wall2 other2021-11
Susan Smalley1 other2021-11
Amy Keller2021-11
Registry & provenance

Pure Plus Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1893960
SEC CIK
2018
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Category41 Inc.OtherSeries A$8.6M$130.5Mnetwork2 shared operators · same sector
Amplify Two LLCOtherSeed$1.4M$16.6Msame sector · same stage
Farmadvisor Holdco LLCOtherSeed$1.4M$16.3Msame sector · same stage
Grignard Pure LLCOtherSeed$1.4M$15.8Msame sector · same stage
Alabama HDG LLCOtherSeed$1.5M$16.0Msame sector · same stage
State Bags Holding Corp.OtherSeed$1.5M$16.2Msame sector · same stage
Urban Tribe, Inc.OtherSeed$1.5M$16.1Msame sector · same stage
Villa Terrace HDG LLCOtherSeed$1.5M$16.0Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Plus Products Inc.OtherSeed$16.5M85%
Genuine Inc.OtherPre-Seed$3.1M84%
Plus Products Holdings Inc.OtherSeed$22.2M84%
Pure Barrel Partners II, LLCOtherSeed$20.2M83%
Wholesale Supplies Plus Holdings, LLCOtherSeries B$339.1M83%
Pure Capital Solutions, Inc.OtherSeed$25.2M83%
Pure Barrel Partners, LLCOtherSeed$20.6M83%
Pure Parent, LLCOtherSeries D+$3.9B83%
Frequently asked
How much funding has Pure Plus Inc. raised?
Pure Plus Inc. has raised approximately $1.4M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Pure Plus Inc.'s estimated valuation?
Provath's modeled valuation for Pure Plus Inc. is approximately $16.2M (modeled range $1.3M–$88.8M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Pure Plus Inc. at?
Pure Plus Inc.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Mon Nov 01.
What does Pure Plus Inc. do and where is it based?
Pure Plus Inc. operates in the Other sector, based in HERMOSA BEACH.
Explore related

See where Pure Plus Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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