Diligence memo · auto-generated · as of July 2, 2026
Project Victra, LLC
Project Victra, LLC looks fair against its niche peers and is dormant on financing cadence.
Businessfiled
Project Victra, LLC operates in Retailing, based in SARASOTA.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Project Victra, LLC has raised $270M in disclosed capital across 1 recorded round, aggregated from public filings. Its latest round is modeled as Series D+ (a $100M–$400M round).
Largest single filing: $270M on 2021-11-01.
Most recent recorded round closed around 2021-11-01.
Valuation (modeled)modeled
Provath models Project Victra, LLC at approximately $1.6B (range $1.4B–$3.0B). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 1.29× the median modeled value of Series D+ Retailing companies in 2019–2021 (7 peers) — value vs value, same stage and era. Within the normal band (129% of peer median) for its niche.
Financing rhythm & timingmixed
Last raise 4.7 yr ago; this sector typically re-raises about every 13 months.
Only one round on record and long silent — often defunct, acquired, or gone quiet.
Comparablesmixed
Capital scale ranks ahead of 99% of Retailing peers (2347 compared).
Modeled value ranks above 99% of those peers.
Closest niche peers: Rent A Center Inc De, Guitar Center, Inc., PLBY Group, Inc., Number Holdings, Inc., PetLove Cayman, Ltd..
Peoplefiled
10 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.